Marketing

Statistical Analyst

Charlottesville, VA

Crutchfield seeks a highly motivated individual to join our company in the capacity of Statistical Analyst. In this role you will develop multiple data models to support direct marketing initiatives, as well as take a lead role in market research, reporting, and forecasting.

The ideal candidate will have experience in database marketing, strong math and statistical skills, and proficiency in utilizing SAS, SQL, and Excel. Excellent analytical and modeling skills, data management and manipulation skills, and solid code writing experience are requirements. The position also requires strong verbal and written communication skills, attention to detail, and the ability to problem solve.

A Bachelor's Degree in Statistics, Marketing Sciences, Economics, or Business is required. A Masters Degree is preferred. Prior experience creating response models or other models to predict specific customer behavior/outcomes within a direct marketing environment is a strong plus.

The person filling this role will be expected to:

Develop, monitor, and enhance response models, cross-sell models, and customer profile models
Support execution and enhancement of forecasting procedures
Calculate customer lifetime value and support segmentation
Coordinate or support A:B or multivariate testing across catalog, email, website, and POS channels
Validate and improve existing systems that determine statistical significance
Support the development, execution, and analysis of surveys
Empower and educate team members across departments in the application of statistics to current business processes