| PRESS RELEASE: CRUTCHFIELD LAUNCHES ONLINE TOOL TO SIMPLIFY FITTING TVS TO FURNITURE |
|
For Immediate Release
CRUTCHFIELD LAUNCHES ONLINE TOOL TO SIMPLIFY FITTING TVS TO FURNITURE
Free TV Fit Finder™ Helps Consumers Immediately Find the Perfect Television/Entertainment Center Fit
CHARLOTTESVILLE, VA (May 16, 2006) Customers are switching by the thousands to the latest in high-definition, wide-screen, and plasma televisions, but are often finding that the new technology is simply not "compatible" with their existing family-room furniture. Given all the new shapes, sizes and dimensions of televisions on the market today, customers often find that their existing entertainment centers can't properly house the new television models. Finding the right furniture for a new television can be a daunting and time-consuming task, and rummaging through literally hundreds upon hundreds of combinations that are available in the market can be a "needle-in-a-haystack" exercise. To immediately remedy this very practical and recurring challenge, Crutchfield, the nation�s first integrated marketer of consumer electronics products, announced today the launch of its TV Fit Finder™ online tool, located at www.crutchfield.com/TVfit. The tool, which is available in both English and Spanish, enables customers who are seeking a new television to quickly and easily identify every television that will fit their existing A/V stand or entertainment center. By simply entering the dimensions of their current space, the tool will identify up to 90 current televisions that will fit. The TV Fit Finder™ also lets customers who are in the market for a new A/V stand, cabinet, or entertainment center identify a specific television -- either by entering the set�s dimensions, or identifying its make and model -- and see every piece of furniture offered by Crutchfield which can comfortably house that television. The TV Fit Finder includes 90 models of televisions, including the latest high-definition, wide-screen and plasma televisions and more than 50 television stands to fit every style - from ultra-modern to colonial. The TV Fit Finder™ is another proprietary customer-friendly tool developed by Crutchfield after listening to customer feedback about the television-upgrading process. "Listening to our customers taught us that many people have been reluctant to upgrade their old television solely because they were concerned about the way it would fit and look with their existing furniture," said Steve Kindig, Crutchfield's senior home audio/video editor. "So we literally went into our customers� homes, spent time in their living rooms to learn what they wanted and how they wanted to shop for it. Now, with the TV Fit Finder™, it�s easy for people to make sure their TV and their furniture work in tandem." The TV Fit Finder™ also eliminates the frustration associated with picking out the perfect television or cabinetry, only to find out later that it doesn't fit properly. Now, Crutchfield customers will know exactly what their particular home setup can support, before they even start to browse. In addition to containing a vast amount of television and casing data, the TV Fit Finder™ is also "smart" enough to automatically factor in an extra space on the back, the sides and the top - so customers have plenty of room for connections and can get their hands into hard-to-reach spaces. The TV Fit Finder™ is free to visitors to the Crutchfield website. It is one of several proprietary tools developed by Crutchfield to take the frustration out of shopping for consumer electronics. Other examples are Crutchfield�s popular web-based "Find What Fits My Car" tool, which uses one of the world�s most extensive car installation databases to automatically indicate which items will fit in a specific vehicle, and the new Digital Drive Thru™, a tool that erases many of the complexities associated with adding an iPod� or other digital music player to a car audio system. About Crutchfield Corporation Crutchfield Corporation, which celebrated its 32nd anniversary in 2006, is one of the premier direct integrated marketers (catalog, call center, and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning several awards for quality, design, and usefulness. Crutchfield's Sales and Technical Advisors, the core of Crutchfield's commitment to superior customer service, are noted for their high integrity, product expertise, and technical support. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information web site that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate's coveted "Circle of Excellence" award six times. ####For more information, press only: Bridgette King, Crutchfield Public Relations 954.937.9616, Bridgette@getthescoop.com |