Crutchfield - North America's electronics authority since 1974

Charlottesville, VA (July 12, 2006) -- Until recently, shopping for a GPS navigation system was a bit like wandering into un-charted territory -- complex technology and a narrow selection of products made GPS navigation less than user-friendly. Now, Crutchfield, the nation's oldest integrated marketer of consumer electronics products, has launched an interactive online demo that brings the safety and convenience of today's newest GPS navigation devices to life.

Crutchfield's interactive online demo, called Navigate Your Life, can be found at www.crutchfield.com/navdemo/, along with a multitude of information, facts and tips about today's GPS devices.

Crutchfield partnered with Tele Atlas, a leading provider of geographic content, to create the interactive online demo and to illustrate how the latest GPS devices are portable, affordable, easy-to-use and loaded with added functionality. Tele Atlas supplies its digital maps and related content to the world's leading navigation system makers, including TomTom®, Pioneer®, and Navman®.

Sales of mobile navigation devices across the industry are up 162% in the first quarter of this year compared to the same quarter last year,^* an increase attributed in large part to better design and advanced features in new GPS systems on the market today. Many of today's GPS devices are portable and are capable of functioning as an MP3 player and a digital photo viewer. Many also receive live traffic and weather updates (optional subscription required), providing drivers with real-time information and alternate routes around traffic jams and accidents. Some models have up to 20 gigabytes of storage and are equipped with Bluetooth® technology, for "hands-free" calling with Bluetooth®-enabled cell phones.

"In the past, we've found that some of our customers have hesitated to buy GPS devices because of their limited features and perceived difficulty of use," said Todd Cabell, Crutchfield Projects Editor. "The online demo puts these myths to rest. With Navigate Your Life, users can clearly see how a GPS device can not only pinpoint their location and provide turn-by-turn directions, but also find the closest ATM or gas station, play music, view images, store contact information, and get important traffic and weather updates. The demo shows step-by-step how easy these devices are to use, and then helps users find the right GPS model for their needs."

"Tele Atlas has led the way to educate the marketplace on the usefulness and practicality of today's modern GPS devices" said Vice President of North America Marketing Michael Evers. "Crutchfield is known for providing its customers with the best product information on cutting-edge electronics, so partnering with them on this project is a natural fit."

Crutchfield carries the latest model GPS devices from TomTom®, Garmin®, Magellan®, Pioneer, Navman, Alpine®, Clarion®, Cobra®, Eclipse, Lowrance, Sony, and Kenwood. Choices include "in-dash" models, which replace the car stereo system, and plug-n-play models, which can be easily transferred between vehicles. As always, Crutchfield Sales Advisors are available to provide expert guidance on the features and functionality of each model.

"Today's GPS devices are no longer just luxury items for hobbyists or business necessities for traveling salespeople -- they are all-in-one devices that all consumers can use to directly improve their daily lives," added Cabell. "With this new interactive demo, consumers can finally experience how useful GPS navigation can be."

Resource Interactive, an interactive marketing and technology firm, developed the demo for TeleAtlas and Crutchfield.

About Crutchfield Corporation

Crutchfield Corporation, which celebrated its 32nd anniversary in 2006, is the nation's oldest integrated marketer (catalog, call center, and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness. Crutchfield's Sales and Technical Advisors, the core of Crutchfield's commitment to superior customer service, are noted for their high integrity, product expertise, and technical support. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate's coveted "Circle of Excellence" award six times.

About TeleAtlas

Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world's most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map applications that help GPS system users find the places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network of thousands of sources to regularly update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.

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According to NPD Group, Inc.