CHARLOTTESVILLE, VA (September 30, 2009) — For the 10th straight year, Crutchfield.com has earned a "Circle of Excellence" award for website performance and customer service from BizRate Research, a division of Shopzilla. Crutchfield stands alone as the only online retailer to win the "Circle of Excellence" Platinum Award for 10 consecutive years.

"We are very proud to be recognized by BizRate as a 2009 Circle of Excellence winner. Of over 5,000 online retailers surveyed, only a handful has achieved this recognition," says Bill Crutchfield, Founder and CEO. "However, we are especially proud to be the only online retailer that has won this coveted award for ten consecutive years. That is an amazing tribute to Crutchfield's customer-centric culture."

Over 200,000 customers have rated their buying experience with Crutchfield through BizRate. In the last year, customers have given the retailer top marks in 13 areas, including: "Ease of finding what you are looking for," "On-time delivery," "Overall rating," "Product met expectations," "Customer support," and "Would shop here again."

From the website presentation to the swift order fulfillment and the knowledgeable in-house phone and chat advisors, this BizRate award recognizes that Crutchfield cares about every aspect of the customer experience.

For more information, visit http://www.bizrate.com/boutique/2009circleofexcellence.html.