CHARLOTTESVILLE, VA (September 28, 2010) — For the 11th straight year, Crutchfield.com has earned a "Circle of Excellence" award for website performance and customer service from BizRate Research, a division of Shopzilla. Of the 5,000 online retailers in the Bizrate network, Crutchfield stands alone as the only one to win the "Circle of Excellence" Platinum Award for 11 consecutive years.

"We are thrilled to be recognized by BizRate as a 2010 Circle of Excellence winner." says Bill Crutchfield, Founder and CEO. "We are especially proud because this award is based on the customer satisfaction scores that our people earned day-in, day-out. To maintain this level of excellence for 11 straight years is an amazing accomplishment."

Over 225,000 customers have rated their buying experience with Crutchfield through BizRate. In the last year, customers have given the retailer top marks in 13 areas, including: "Ease of finding what you are looking for," "On-time delivery," "Overall rating," "Product met expectations," "Customer support," and "Would shop here again."

From the website presentation to the swift order fulfillment and the knowledgeable in-house phone and chat advisors, this BizRate award recognizes that Crutchfield cares about every aspect of the customer experience.

For more information, visit http://www.bizrate.com/boutique/2010circleofexcellence.html.