| PRESS RELEASE: CRUTCHFIELD NAMED PLATINUM RETAILER BY BIZRATE | |
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For Immediate Release
CRUTCHFIELD NAMED PLATINUM RETAILER BY BIZRATE CHARLOTTESVILLE, VA, January 31, 2002 — Crutchfield Corporation has been named to BizRate's Platinum "Circle of Excellence" for outstanding performance in 2001. Crutchfield earned the same honor in 2000. BizRate bases its award on direct, unbiased feedback from customers. In 2001, BizRate surveyed over 1 million customers shopping from over 2000 online merchants. Across all categories, only 24 merchants earned the highest-ranking Platinum award. BizRate's evaluation encompassed ease of ordering, production selection and availability, on-time delivery, customer support, loyalty, and overall satisfaction. "Winning BizRate's Platinum Award for the second year in a row demonstrates the quality and consistency of Crutchfield's customer service," said Bill Crutchfield, founder and CEO. "For 28 years, we have worked tirelessly to provide the finest possible customer experience. Regardless of our success, all of us at Crutchfield are working hard to make it even better." Crutchfield was ranked the Web's number one consumer electronics merchant for product information, product selection, on-time delivery, and customer support. Crutchfield has earned previous recognition for outstanding service. Forbes selected Crutchfield as a "Best of the Web" retailer. Consumer Growth Partners named Crutchfield one of the country's top 10 retailers for e-commerce customer service. Smart Money and Time both named Crutchfield as among "the best shopping sites." The Direct Marketing Association ranks Crutchfield service as among the very best in their annual consumer survey. Founded in 1974, Crutchfield Corporation is the nation's largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Mailed to approximately 7 million households, Crutchfield's catalogs include comprehensive explanations of product and technology intended to help consumers make informed buying decisions. Crutchfield was the first vendor-authorized audio/video retailer on the Internet, launching its web site (www.crutchfield.com) in the summer of 1995. Crutchfield has served over 3 million customers since the company began. ### |
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