| PRESS RELEASE: CRUTCHFIELD NAMED PLATINUM RETAILER BY BIZRATE.COM |
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For Immediate Release
CRUTCHFIELD NAMED PLATINUM RETAILER BY BIZRATE.COM CHARLOTTESVILLE, VA., JAN. 31, 2003 — For the third consecutive year, Crutchfield Corporation has been named to BizRate.com's Platinum "Circle of Excellence" for outstanding Crutchfield was cited by BizRate.com for ease of ordering, production selection and availability, on-time delivery, customer support, loyalty, and overall satisfaction. Crutchfield was one of just 20 online merchants to earn a "Circle of Excellence" Platinum award, and is the only consumer electronics retailer to win the honor for a third straight year. "Winning this award for the third year in a row is another indication of the quality and consistency of Crutchfield's customer service," said Bill Crutchfield, founder and CEO. "It shows that shoppers turn to Crutchfield with confidence during the holiday shopping season, and we will continue to provide that level of service year round." BizRate.com, the leading comparison shopping site on the Web, compiled its reliability ratings from more than 1.5 million customer surveys encompassing more than 2,000 merchant sites during the course of the 2002 holiday season (Nov. 25-Dec. 25). In addition to meeting performance standards in seven categories of satisfaction, "Circle of Excellence" award winners had to rank in the top 8 percent of survey volume among Bizrate.com's Gold Star merchants. Gold Star merchants permit point-of-purchase consumer feedback regarding the online shopping experience. "Our sales and support staff handled a record number of online orders this holiday season and, with the outstanding performance of our Distribution Center staff, did an exceptional job in meeting our customers' expectations. We're extremely proud of the work they've done," said Kurt Goodwin, Crutchfield's Vice President for Operations. Crutchfield has earned previous recognition for outstanding service. USA Today recently gave Crutchfield high marks for fulfilling last-minute orders during the the 2002 holiday season. Last month, Internet Retailer cited Crutchfield as one of the top 50 web retailers. Founded in 1974, Crutchfield Corporation is the nation�s largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Mailed to approximately 8.5 million households, Crutchfield�s catalogs include comprehensive explanations of product and technology intended to help consumers make informed buying decisions. Crutchfield was the first authorized vendor-authorized audio/video retailer on the Internet. ### |
