| PRESS RELEASE: CLICKSGUIDE RANKS CRUTCHFIELD #1 | |
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For Immediate Release
Crutchfield Named #1 Online Consumer Electronics Site CHARLOTTESVILLE, VA -- April 17, 2000, -- Crutchfield, a leading retailer of audio and video products for home and car, announced today that is was recently named the #1 online consumer electronics site by ClicksGuide.com, an online service that rates and reviews e-commerce sites in a variety of categories. ClicksGuide.com rates sites based on a variety of criteria including ease of use, product selection and information, customer service and security. When rating Crutchfield, the comprehensive car audio selection and the easy to use "What Fits My Car?" wizard were highlighted as being uniquely helpful. "The primary reason for [Crutchfield�s] #1 rating is [their] return policy," said Shawn Helwig, ClicksGuide.com President & CEO. "None of the other Top 5 sites offer to pay for the return shipping charges on all returns, even when the product was not defective. This is an example of Crutchfield leading the electronics market through their commitment to customer service. In addition, [Crutchfield�s] online Buying Guides and �What Fits my Car?� wizard provide great information to help consumers make an informed decision." "For twenty-six years, the Crutchfield Corporation has been committed to exceeding our customer�s expectations in our catalog, our call center and on our Web site," said Alan Rimm-Kaufman, Crutchfield�s Vice President of Marketing. "It�s rewarding to be recognized for providing the information and service that make a difference to customers." About ClicksGuide.com ClicksGuide.com (www.clicksguide.com) was founded in July 1999. Based in Milwaukee, Wisconsin, the company's mission is to make it faster, easier, and safer for consumers to shop online. To achieve their mission, ClicksGuide.com reviews online shopping sites and rates them based on nine criteria: security, ease of use, selection, product information, price,shipping, return policy, customer service, and product comparison. The top five rated retailers in each category are listed on their site, along with online coupons and other special deals for consumers. About Crutchfield Founded in 1974, Crutchfield Corporation is the nation�s largest direct integrated marketer (Internet, catalog, call center) of consumer electronics products, offering a convenient, full-service shopping destination to buyers of car and home audio/video products. Crutchfield mailed 32 million catalogs in 1999. The catalogs include comprehensive explanations of products and technology intended to help consumers make informed buying decisions. Crutchfield was the first authorized audio/video retailer on the Internet, launching its Web site, www.crutchfield.com, in the summer of 1995. ### |
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