| PRESS RELEASE: A/V INFO IS JUST A CLICK AWAY WITH NEW CRUTCHFIELD WEBSITE |
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For Immediate Release
A/V INFO IS JUST A CLICK AWAY WITH NEW CRUTCHFIELD WEBSITE CHARLOTTESVILLE, VA, JUNE 17, 2003 — Want the inside scoop on shopping for the next generation of TVs ... looking for an unbiased review of the latest in car stereo gear ... or checking out the buzz about satellite radio? Those are some of the features that audio/video fans will find at CrutchfieldAdvisor.com, a new website from Crutchfield Corp., the leading Internet and catalog retailer of consumer electronics. The new site promises to serve web surfers as a single comprehensive source about consumer electronics. "CrutchfieldAdvisor.com builds on the principle that has guided Crutchfield for nearly 30 years — that consumers depend on us for trustworthy, reliable, accurate information about consumer electronics," said Bill Crutchfield, founder and CEO. "We're very excited about the kickoff of CrutchfieldAdvisor.com," said Larry Becker, Vice President for New Media at Crutchfield. "Backed by Crutchfield's unsurpassed expertise and knowledge, we believe this website will become the leading source of straightforward, expert information on entertainment for home and car." CrutchfieldAdvisor.com, which was officially launched June 17, offers an extensive library of helpful Learning Center articles, and adds weekly links to the latest electronics news. Users also will find up-to-date articles written especially for the website by some of the most respected names in A/V journalism. CrutchfieldAdvisor.com also examines select areas of special interest, such as HDTV, in an easy-to-navigate package of articles and feature stories. Technology tips, industry news, and articles on understanding and choosing gear also will be hallmarks of these in-depth reports, Becker said. Other features include interviews with industry leaders conducted by Crutchfield's experienced in-house writers, show reports, product reviews, and more. "Many companies are moving in the direction of stripped-down service and minimal information at a time when consumers have more questions than ever about rapidly changing technologies. We believe CrutchfieldAdvisor.com will fill that void," Becker said. The website also will be useful to journalists who are looking for quick information. Crutchfield has developed an e-newsletter designed to help journalists write about specific topics in consumer electronics. #### Founded in 1974, Crutchfield Corporation is the nation's largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Mailed to approximately 8.5 million households, Crutchfield's catalogs include comprehensive explanations of product and technology intended to help consumers make informed buying decisions. Crutchfield was the first vendor-authorized audio/video retailer on the Internet. |
