| PRESS RELEASE: CRUTCHFIELD CORPORATION AGAIN NAMED TO BIZRATE'S "CIRCLE OF EXCELLENCE" |
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For Immediate Release
CRUTCHFIELD CORPORATION AGAIN NAMED TO BIZRATE'S "CIRCLE OF EXCELLENCE" CHARLOTTESVILLE, VA, February 10, 2004 — For the fourth year in a row, Crutchfield Corporation has been named to BizRate.com's "Circle of Excellence" for performance and customer service during the 2003 holiday season. Crutchfield was recognized by Bizrate.com for its accomplishments in areas such as ease of ordering, on-time delivery, overall satisfaction, product selection, customer support, and customer loyalty. Crutchfield is the only consumer electronics retailer to win the "Circle of Excellence" honor for four consecutive years. Overall, 35 e-commerce merchants were cited for excellent holiday shopping performance by Bizrate.com. "We are extremely proud of the many people at Crutchfield who have consistently set the industry standard for consumer service and satisfaction," said Bill Crutchfield, founder and CEO. "Shoppers can count on Crutchfield to provide that level of service during the busy holidays and year round." BizRate.com, the leading comparison shopping site on the Web, compiled its reliability ratings based on more than 1 million customer surveys from Nov. 28, 2003 to Dec. 24, 2003. At least 1,500 surveys per merchant website were used to analyze seven categories of shopping satisfaction. About 3,000 customer-rated e-tailers are in the BizRate.com database. Kurt Goodwin, Crutchfield Senior Vice President for Sales and Support, said the company handled a record number of orders during the survey period. "Our Sales and Support Staff served a record number of customers this year. Along with our Distribution Center Staff, they worked right up to the last possible minute to ensure that everyone received their purchases in time for the holidays. We're very proud of the work they're doing." #### Celebrating its 30th anniversary in 2004, Crutchfield Corporation is the nation's largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Crutchfield was the first authorized vendor-authorized audio/video retailer on the Internet. |
