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Fujifilm FinePix S9400W

16-megapixel digital camera with 50X optical zoom and Wi-Fi®

Item #: 072S9400W

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Original Price: $329.95

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"50X" might be all you need to know

There are lots of features to look for when you're shopping for a camera. But for some folks, there's one that's more important than the rest: zoom range. With a 50X optical zoom lens, it's safe to say the Fujifilm FinePix S9400W will satisfy anyone looking to get incredibly close to distant subjects. It's ideal for travelers who never know what landmarks they may encounter — or how close they'll be able to get. For closer subjects — really close ones — use this camera's Super Macro mode for taking shots when the subject is as close as 1cm. No matter the distance between camera and subject, the S9400W will deliver excellent image quality thanks to easy-to-use controls and some cool features.

More than just powerful zoom

The versatile FinePix S9400W has lots of features to help you capture great photos in a wide variety of settings. If you're shooting fast action, press the burst mode button to fire the shutter at speeds up to 10 frames per second at the camera's full resolution. Capture a mountain landscape or city skyline with motion panorama for a 360-degree view. Dynamic HDR bracketing helps you deal with tricky shadows and backlighting. Or just allow six-scene auto recognition to help your photos look their best, no matter the setting.

Instant photo-sharing with built-in Wi-Fi

Wherever you're snapping cool photos, you'll want to share them quickly with friends and family back home. The FinePix S9400W's built-in Wi-Fi makes it easy to transfer photos wirelessly to your smartphone or tablet. Just download the free Fujifilm app on your device, use the S9400W's connection button for instant pairing, and start sending images to your phone or tablet so you can email and upload your favorite shots.

HD video

The FinePix S9400W offers cool video capabilities beyond high-def recording. You can shoot high-speed video — great for playing them back in smooth slow-motion. Plus, most of the same creative filters you can apply to still shots can be used to spice up your videos. Try Partial Color for a mostly black-and-white video with only a single hue shining through for a slick-looking home movie.


  • 16.2-megapixel effective recording BSI CMOS sensor
  • 50X optical zoom (2X intelligent digital zoom/up to 100X combined zoom)
  • 3" LCD monitor (460,000 dots)
  • electronic viewfinder (201,000 dots, approx. 97 percent coverage)
  • 35mm equivalent lens focal length: 24-1200mm
  • records photos and video onto optional SD, SDHC, or SDXC (UHS-I) memory cards
Special Features:
  • built-in Wi-Fi for wireless photo transfer to smartphones, tablets, and computers (requires free Fujifilm Camera app for Apple® and Android™)
  • program auto, shutter-priority, aperture-priority, manual, sweep panorama, and fully automatic exposure modes
  • optical image stabilization counteracts shaky hands for blur-free photos
  • high-definition movie mode (up to 1080i/60p resolution) with still image capture
  • Super Macro mode lets you shoot subjects as close as 1cm
  • variable ISO settings including a high sensitivity mode (ISO 12,800) for low-light and flash-free shooting
  • side barrel zoom lever
  • creative filters like Fish-eye and Partial Color can be applied to stills or video
  • face detection and red-eye removal for improved portraits
  • burst mode button lets you shoot up to 10fps at full resolution (max. 10 frames)
  • pop-up flash
Connections and Dimensions:
  • USB 2.0 interface
  • mini HDMI (Type C) output (cable not included)
  • 4-7/8"W x 3-7/16"H x 5"D
  • weight: 1.5 lbs. (with battery and memory card)
Supplied Accessories:

Today's point-and-shoot cameras make great pictures easier than ever

From baby's first steps, to that dream vacation in the islands, these cameras make it easy to capture life's greatest hits. Today's cameras have helpful automatic features, like face detection and scene recognition that make shooting more foolproof than ever. And they all have plenty of megapixels for detailed photos that stay sharp, even when you enlarge and print them.

Fujifilm FinePix S9400W Reviews

Hands-on research

What's in the box?

Download owner's manual

  • Digital camera (black)
  • 4 "AA" alkaline batteries
  • Lens cap (with string)
  • Neck strap
  • 24" USB cable (Type A USB on one end and proprietary USB on other end)
  • FinePix CD-ROM software/owner's manual
  • Basic Manual (Eng)
  • Basic Manual (Fren)
  • Basic Manual (Span)
  • Fujifilm Worldwide Network
  • Product Registration
  • Stop! Need Help? sheet

Features and Specs

LCD Screen Size 3"
Adjustable-angle LCD No
Wi-Fi Built-in
Touchscreen No
Waterproof No
GPS-enabled No
Lens 35mm Equivalent 24-1200mm
Optical Zoom 50x
Digital Zoom 2x
Filter Diameter N/A
Manual Focusing No
Manual Exposure Yes
Built-in Flash Yes
HDMI Output Mini
Internal Memory 38 MB
Memory Media SD/SDHC/SDXC
Effective Megapixel Count 16.2
Total Megapixels 16.79
Image Stabilization Optical
Highest Resolution 4608 x 3456
HD Video Recording 1920 x 1080
Width (inches) 4-7/8
Height (inches) 3-7/16
Depth (inches) 5
Weight With Battery (ounces) 23.6
Parts Warranty 1 Year
Labor Warranty 1 Year

Product Research

Supplied Software


3" LCD Monitor: The Fujifilm FinePix S9400W is equipped with a large, 3" LCD monitor with 460,000 dots. Frame coverage is approximately 97% in shooting mode and 100% in playback mode.

EVF: In addition to the LCD monitor, the S9400W has a 0.2" LCD Electronic Viewfinder (EVF) with 200,000 dots. Frame coverage is approximately 97% in shooting mode and 100% in playback mode. You can switch between the LCD monitor and the EVF using the EVF/LCD button on the back panel.

50x Zoom Lens: The S9400W is equipped with an F2.9-6.5 Fujinon lens with a 50x optical zoom. The focal length is 4.3-215mm, which is equivalent to 24-1200mm in 35mm photography. The Intelligent Digital zoom is approximately 2x, giving the camera a maximum total zoom of 100x.

Dual Zoom Levers: For your convenience, the camera offers two zoom levers. One is located around the shutter release button, while another can be found on the left side of the lens. The side-mounted zoom control lets you zoom with your left hand while keeping your "trigger" finger on the shutter release button so you won't miss the shot.

Image Sensor: The FinePix S9400W features a 1/2.3-inch, square-pixel CMOS image sensor with 16.79-million total pixels and 16.2-million effective pixels.

Built-in Wi-Fi: The camera features built-in Wi-Fi that enables you to wirelessly connect the camera with a smartphone or a PC. Once you have downloaded the free Fujifilm Camera Remote app to the smartphone, you can take pictures remotely using the smartphone, upload pictures to the smartphone, browse and download pictures on the camera, and download location information from the smartphone. You can also wirelessly save pictures to a computer over a wireless network, using the free Fujifilm PC AutoSave application.

Note: The Camera Remote app is available from Google Play for Android smartphones/tablets running Android OS Version 2.2 to 4.4 (Android 4.0 or later can use the Remote Control feature. It is also available from the Apple App Store for iPhone, iPad, and iPod touch devices running iOS 5.0 or later.

Recording Media: Still images and movies can be recorded onto SD, SDHC, or SDXC memory cards. In addition, the camera has an internal memory of approximately 38 MB that allows you to store a few test shots.

Still Image Quality: The FinePix S9400W records still images in JPEG format in 4:3, 3:2, 16:9, and 1:1 aspect ratios in three sizes each. You can also select how much the image files are compressed--Fine (low compression) for higher image quality or Normal (high compression) to increase the number of pictures that can be stored. The Image Size options are:

4:3 Aspect Ratio 3:2 Aspect Ratio 16:9 Aspect Ratio 1:1 Aspect Ratio
L: 4608 x 3456 L: 4608 x 3072 L: 4608 x 2592 L: 3456 x 3456
M: 3264 x 2448 M: 3264 x 2176 M: 3264 x 1840 M: 2432 x 2432
S: 2304 x 1728 S: 2304 x 1536 S: 1920 x 1080 S: 1728 x 1728

HD/SD Movies: The S9400W can record high definition (16:9) and standard definition (4:3) movies in MOV (MPEG-4 AVC/H.264) format with Linear PCM stereo audio. High Speed Movies are recorded at a high frame rate for slow motion playback. The following options are available:

  • Full HD: 1920 x 1080 (1080i, 60 fps)
  • HD: 1280 x 720 (720p, 30 fps)
  • 640: 640 x 480 (VGA, 30 fps)
  • High Speed: 640 x 480 (120 fps), 320 x 240 (240 fps), 320 x 120 (480 fps)

Shooting Modes: Using the top-mounted mode dial, you can set the camera to suit your level and style of photography. The shooting mode choices include:

  • SR Auto (Scene Recognition): With this "point and shoot" mode, the camera automatically adjusts the settings to suit the scene. The following scenes are selected automatically: Portrait, Landscape, Night, Macro, Night Portrait, Backlit Portrait, and Auto.
  • Auto: A point and shoot mode recommended for first time users of digital cameras.
  • P, S, A, M:
    • Program AE: The camera sets the exposure automatically.
    • Shutter Priority: You choose the shutter speed, letting the camera set the aperture for optimal exposure.
    • Aperture Priority: You choose the aperture, letting the camera set the shutter speed for optimal exposure.
    • Manual: The Manual mode lets you choose both shutter speed and aperture.
  • Scene Position: You can select a scene suited to the subject or shooting conditions, and store it for quick access. Available scenes include: Portrait, Baby Mode, Smile & Shoot, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, and Text.
  • Motion Panorama 360: You can take a series of pictures and join them together to form a panorama. Use of a tripod is recommended in composing overlapping shots. Image sizes include:
    • 360°: 1624 x 11520 (tall), 11520 x 1080 (wide)
    • 100°: 1624 x 5760 (tall), 5760 x 1080 (wide)
    • 120°: 1624 x 3840 (tall), 3840 x 1080 (wide)
  • Custom Mode: In P, S, A, and M modes, the Custom Set option in the shooting menu can be used to save current camera and menu settings. These settings are recalled whenever the mode dial is rotated to C (custom mode):
    • Shooting menu: ISO, Image Size, FinePix Color, Image Quality, Photometry, White Balance, AF mode, Flash, Face Detection, Instant Zoom, and AE Bracketing EV Steps.
    • Setup menu: Image Display, IS Mode, Side Zoom Lever, AF Illuminator, EVF/LCD Mode, and Intelligent Digital Zoom.
    • Other: Shooting mode (P,S,A, or M), continuous shooting mode, macro mode, exposure compensation, flash mode, shutter speed, aperture, and indicators/best framing.

Instant Zoom: The Instant Zoom function lets you follow moving subjects in standard wide view for easy framing at high zoom settings. When you activate Instant Zoom, the subject tracked within the selected frame will be captured and saved at a high zoom ratio (1.4x or 2.0x). You can select a horizontal or vertical zoom frame.

Intelligent Face Detection: When Face Detection is On, the camera automatically detects human faces anywhere in the frame and sets the focus and exposure for shots that emphasize portrait subjects. This mode will prevent the camera from focusing on the background when taking group portraits or self portraits. Intelligent Face Detection also offers a red-eye removal option for removing the red-eye effects caused by the flash.

Image Stabilization: When shooting in a poorly lit area, any degree of camera shake can cause blurry pictures. The FinePix S9400W offers Lens Shift-type Image Stabilization to reduce the effect of the camera shake and subject blur. Image Stabilization can be enabled continuously or shooting only (when the shutter button is pressed halfway). For movies, the camera uses Digital Image Stabilization.

ISO Sensitivity: You can manually set the camera's sensitivity to ISO 100, 200, 400, 800, 1600, 3200, 6400 (Image Size M or S), or 12800 (Image Size S). Auto ISO Sensitivity lets the camera determine the ISO setting with a maximum value of 400, 800, 1600, or 3200.

White Balance: White balance is used to preserve natural colors under different types of lighting. You can select Auto, Direct Sunlight, Shade, "Daylight" fluorescent lamps, "Warm White" fluorescent lamps, "Cool White" fluorescent lamps, and Incandescent light. You can also measure for a white balance setting that best matches the light source.

Exposure Compensation: You can alter the exposure from the value suggested by the camera, making pictures brighter or darker. You can adjust the exposure a total of 13 steps from -2.0 to +2.0 EV in 1/3 EV steps. Exposure compensation is available in the P, S, or A shooting modes only.

FinePix Color: You can enhance the contrast and color saturation for the images you record, or you can take pictures in Black & White. Standard contrast/saturation is recommended in most situations. You can switch to Chrome for vivid contrast and color for shooting flowers or landscapes.

Continuous Shooting: You can take multiple pictures continuously while the shutter button is held, using the Continuous Shooting (or Burst) mode. The following modes are available:

  • Continuous H: Camera takes up to 10 pictures, at up to 10 fps.
  • Continuous M: Camera takes up to 10 pictures, at up to 5 fps.
  • Continuous L: Camera takes up to 10 pictures, at up to 3 fps.
  • SH1: Camera takes up to 60 pictures, max. image size 1080 x 960, at up to 60 fps.
  • SH2: Camera takes up to 60 pictures, max. image size 640 x 480, at up to 120 fps.
  • Best Frame Capture: The camera shoots a series of consecutive shots starting before and ending after the shutter release button is pressed. You can choose a frame rate of 10, 5, or 3 frames per second. You can also choose 10 or 20 total images, and vary how the frames are distributed before and after the button is pressed.
  • AE Bracketing: Each time the shutter button is pressed, the camera takes three shots, at up to 1.2 fps: one at the metered value for exposure, the second overexposed and the third underexposed. The amount of over- and under-exposure can be set to ±1/3EV, ±2/3EV, or ±1EV.

Self-timer: The camera gives you the choice of a 10-second or 2-second self timer.

Auto Focus: In most cases, the S9400W uses contrast-detection TTL (through the lens) Auto Focusing. The camera can be set to focus on the subject continuously, or when the shutter button is pressed halfway. You can also select the focus area: Center, Multi, Area, Continuous, or Tracking.

Focus Range: The camera's focus range is approximately 1.3' to infinity (wide angle) and 11.4' to infinity (telephoto). In the Macro mode, the focus range is approximately 2.7" to 9.8' (wide angle), and 11.4' to 16.4' (telephoto). In Super Macro, the range is 0.3" to 3.2' (wide angle).

Flash Modes: The FinePix S9400W has a built-in manual pop-up flash with an effective range of 1.3' to 22.9' (wide angle), and 8.2' to 11.8' (telephoto). In macro mode, the effective range is 0.9' to 9.8' (wide) and 6.5' to 9.8' (telephoto). Red-eye removal minimizes the "red-eye" effect, and is available for each flash mode. You can choose from the following flash modes:

  • Auto: flash fires automatically as required by the shooting conditions
  • Forced Flash: flash will fire whenever a picture is taken
  • Slow Synchro: auto flash combined with slow shutter speeds (tripod recommended)
  • Flash Off: You can close the pop-up flash when flash photography is prohibited, or to capture natural lighting under dim light.

Light Metering: The S9400W uses 256-segment, TTL (through-the-lens) metering, where the camera automatically assesses the scene and selects the optimum exposure. You can select from three metering modes: Multi, Spot, and Average.

Viewing Images: Images can be played back one-at-a-time or in multi-frame views. Multi-frame options include two-frame side-by-side display (with the previous and next images appearing as smaller thumbnails), 9-image grid (3 x 3), and a 100-image grid (10 x 10) of micro-thumbnails.

Image Search: You can choose to sort your images by date, face, favorites, scene, type of data, and upload mark.

Slide Show: You can view pictures in an automated slide show. When a movie is displayed, playback will begin automatically. You can select a Normal slide show that displays a single image at a time, a slide show that will automatically zoom in on faces selected with Intelligent Face Detection.

PhotoBook Assist: You can create a photo album inside the camera. You can select pictures stored on the memory card to be displayed in the PhotoBook. Up to 300 pictures can be added to a PhotoBook. PhotoBook can be viewed in the camera, or copied to a computer using the supplied MyFinePix Studio software.

Printing Pictures: Using DPOF (Digital Print Order Form), you can designate which images to print, and whether to print them with or without date. Pictures can be printed as followed:

  • Printer or Photo Lab: plug the camera into a Pictbridge-compatible printer, insert the memory card into a compatible printer, or take the memory card to a digital photo lab
  • Transferring to Computer: transfer the images to a computer before printing them

Power Requirements: The FinePix S9400W is powered by four "AA" batteries. Alkaline, Lithium, and Ni-MH (Nickel-metal Hydride) batteries can be used, and the type of batteries being used should be indicated in the camera's menu. Four alkaline batteries are included. The approximate number of frames that can be taken with fresh or fully-charged batteries is 300 for alkaline, 500 from Ni-MH, and 700 for Lithium.


USB-Multi-Connector: The FinePix S9400W features a proprietary USB port for connecting the supplied USB cable for downloading your photos to your computer, or to a PictBridge-compatible printer.

HDMI: You can connect the camera to an HDTV via HDMI for viewing images and videos in HD. An optional HDMI-to-Mini HDMI (Type C) cable is required.

Note: When the camera is connected via HDMI, the USB cable cannot be used.

Supplied Software

System Requirements: The FinePix S9400W comes with a CD-ROM disc containing MyFinePix Studio Ver. 4.2b for Windows. The Owner's Manual is also included on the disc in multiple languages. The MyFinePix Studio software can be used to copy pictures to a computer, where they can be stored, viewed, organized, and printed. For importing pictures or movies to a Mac, you can use a standard application such as Image Capture. In order to use the included software, your computer must have one of the following operating systems:

  • Windows 8
  • Windows 7 (SP1)
  • Windows Vista (SP2)
  • Windows XP (SP3)

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Customer Q&A

2 questions already asked

This camera we only have available in black. However, we do have a few cameras from other manufacturers that are available in red: [ Jeff  Jun 18, 2015 ]  Staff
This camera can stitch together panoramic shots. You can take a series of pictures and join them together to form a panorama. Use of a tripod is recommended in composing overlapping shots. Image sizes include: 360°: 1624 x 11520 (tall), 11520 x 1080 (wide) 100°: 1624 x 5760 (tall), 5760 x 1080 (wide) 120°: 1624 x 3840 (tall), 3840 x 1080 (wide) [ Jeff  Jan 02, 2015 ]  Staff