Edge LED Backlight: The
Sony Bravia KDL-55EX720 TV utilizes edge LED backlighting for dynamic contrast, smooth motion performance, and energy savings inside a slim designed cabinet.
This technology sharpens image contrast giving an amazingly crisp picture you
can see. The ultra-thin backlight system also allows for a slimmer, sleeker
X-Reality Engine: Sony's X-Reality engine lets you enjoy a vivid,
lifelike picture experience by analyzing each scene so you see sharpened images,
amazing contrast, and fine detail. Blu-ray Disc movies, cable TV, satellite TV,
and even Web videos each place unique demands on the processing circuits of a
TV. The X-Reality Engine helps get the best results from different video
sources. The X-Reality Engine analyzes the scene and selectively applies a
variety of noise reduction and image processes prior to upscaling in order to
get the best results from different sources.
- Intelligent Image Enhancer: Experience exceptional color contrast
and picture accuracy in every frame with the television's Intelligent Image
Enhancer. The Intelligent Image Enhancer enhances the details and outlines
of the picture while suppressing artifacts. The X-Reality Engine uses the
Intelligent Image Enhancer to divide the signal
according to four characteristics (Texture, Outline, Contrast, and Color).
The circuit divides the picture into these four parts, analyzes the quality
of each scene and applies only the processing required for each part. The
result is a picture that's carefully optimized for natural image
- Intelligent MPEG Noise Reduction: Dramatically reduces two common
problems in compressed video signals - block noise and mosquito noise. The
Intelligent "MPEG Noise Reduction" automatically reduces picture noise, such
as mosquito noise and/or block noise, in compressed videos. It improves
picture quality in Digital broadcast and DVD/BD/HDD players.
- Adaptive Noise Reduction: The TV's Adaptive Noise Reduction
automatically reduces picture noise.
- Adaptive Dot Noise Reduction: Adaptive Dot Noise Reduction
automatically reduces dot noise around objects on the screen.
Note: The X-Reality Engine performs
Interlace-to-Progressive (IP) conversion and upscaling as required.
Film-based 24 frames-per-second content undergoes special IP conversion to
reduce the "stair-step jaggies" that can form at high-contrast edges.
NTSC/ATSC/QAM Tuners: The TV is
equipped with an analog NTSC tuner, a digital ATSC/8VSB tuner, and a digital QAM
tuner for receiving unscrambled digital cable channels. It is not CableCARD
compatible. You do not need to connect an external HDTV set-top box in order to
receive High-Definition programming.
1080p Resolution: The
KDL-55EX720 has a full HD native resolution of 1920 x 1080 with over 2 million
pixels (more than twice the pixels of 720p HDTV). The TV's four HDMI inputs can
accept 480i, 480p, 720p, 1080i, 1080p and 1080p (60/24Hz) signals, and the component video
input can accept 480i, 480p, 720p, 1080i and 1080p (60Hz) signals. All video signals from standard definition and high
definition are upconverted to 1080p.
HD Video Inputs: The Sony
Bravia KDL-55EX720 provides High Definition HDMI and component video inputs.
- 4 HDMI (ver.1.4) Inputs: The KDL-55EX720 features four HDMI
inputs. The HDMI (High-Definition Multimedia Interface)
terminals provide an uncompressed, all-digital audio/video interface between
this TV and any HDMI-equipped A/V equipment.. The HDMI input will accept
1080p (60/24Hz), 1080i, 720p, 480p, and 480i signals. The HDMI 4 input shares a 3.5mm audio jack with the television's PC input. With an HDMI-to-DVI cable, you can
connect the TV to a DVI-equipped A/V component. When connecting to a
DVI-equipped component, the 3.5mm audio input is used and separate minijack audio
cable must be connected.
- Component Video Input: The
component video input will accept 1080p (60Hz), 1080i, 720p, 480p, and 480i signals.
If needed, Component Video input can be used as a composite video input instead.
Note: The TV is also equipped with a composite video
(480i only) input.
Motionflow 120Hz Technology: Motionflow is a proprietary
technology that displays TV broadcasts at an outstanding high-frame rate. By
displaying pictures at a higher frame rate than standard, Motionflow reduces
motion artifacts in high-speed sports footage for smooth, natural motion
reproduction. This allows you to experience smooth motion detail and clarity
using Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame
rate from the standard 60 frames per second and applies Image Blur Reduction
technology to deliver a crisp, fluid and realistic viewing experience during
fast-action scenes. The Motionflow 120Hz feature has three settings to choose
from - High, Standard, or Off.
CineMotion: This function
provides improved picture movement and reduces picture blur and graininess for
film-based content. There are two settings.
- Auto 1: Provides smoother picture movement that the original
- Auto 2: Displays film-based content with picture expression close
to the original by applying a film-specific process.
24pTrue Cinema (24p Input Capability): Many movies are filmed at 24 frames per second
(fps) and prime time TV programs are video taped at 24p. Seizing on an
opportunity, some studios are taking a purist approach and encoding high
definition video content such as Blu-ray Disc in 24p. Sony wisely takes
advantage of this by including 24p input capability via HDMI on this television
producing images that are smooth and natural looking.
Infinite Dynamic Contrast Ratio: Dynamic contrast ratio
compares the luminance of a 100 IRE (white) signal with that of a 0 IRE (black)
signal. When the TV receives a 0 IRE signal the backlight is turned off and the
luminance measurement is 0.00 cd/m2. The resulting dynamic contrast
ratio is infinite.
LightSensor Technology: The TV's built-in Light Sensor automatically adjusts the picture
brightness based on the amount of light in the room. As a result, you can enjoy
automatic customized picture brightness and save energy without lifting a
Advanced Contrast Enhancer (ACE): The televisions Advance Contrast
Enhancer (ACE) automatically adjusts backlight and contrast to the most suitable
setting judging from the brightness of the screen. This setting is especially
effective for dark scenes, and will increase the contrast distinction for the
darker picture scenes. The ACE can be set to High, Medium, Low, or Off.
Screen Modes: You can choose from the following Screen
- 4:3 Source:
- Wide Zoom: enlarges the picture to fill a 16:9
screen, preserving the original picture as much as possible
- Normal: displays
a 4:3 picture in its original size; side bars are shown to fill the 16:9
- Full: stretches the 4:3 picture
horizontally, to fill the 16:9 screen
- Zoom: displays the cinemascopic (letter box format)
picture in the correct proportion
- Captions: stretches the picture horizontally to fill a 16:9
screen, while fitting captions in the screen
- 16:9 Source:
- Wide Zoom: enlarges
the picture to fill a 16:9 screen, preserving the original picture as
much as possible
- Normal: displays a 6:9 picture in its original size; side bars shown
for 4:3 image
- Full: displays
a 16:9 picture in its original size
- Zoom: displays the cinemascopic
(letter box format) picture in the correct proportion
- Captions: stretches the picture horizontally to fill a 16:9
screen, while fitting captions in the screen
- Auto Wide: Automatically changes screen settings base
upon incoming video signal and content.
Picture Modes: You can select one of the following picture
- Standard: Displays a standard picture for typical
- Sports: Optimizes picture quality for viewing sports.
- Vivid: Enhances picture contrast and sharpness.
- Animation: Optimizes picture quality for viewing
- Graphics: Optimizes picture quality for viewing
- Cinema: For film-based content.
- 1: suitable for a theater-like environment.
- 2: suitable for basic home use
- Game: For gaming content.
- Standard: provides standard picture suitable for
- Original: adjust the game picture according to your
- Photo: For still-image photography.
- Standard: optimizes picture quality for viewing
- Original: enhances the visual warmth of photographs
- Vivid: enhances contrast, sharpness, and color of
Custom: adjustment of detailed settings for viewing
photographs and storing your preferred settings
- Custom: Allows you to store your preferred settings.
- Backlight: adjust brightness of backlight
- Picture: adjusts picture contrasts
- Brightness: adjust brightness of picture
- Color: adjusts color intensity
- Hue: adjusts green and red tones
- Color Temperature: adjust the whiteness of the
- Sharpness: adjust sharpness of picture
Note: The TV's picture adjustments can be made for a
particular A/V input or for all inputs.
Advanced Video Settings: In
addition to the Picture mode, the Advanced Video Settings menu also features the
- Auto Light Limiter: Reduces glare such as in scenes where the
entire screen is white.
- Black Corrector: Enhances black areas of the picture for stronger
contrast. The Black Corrector can be set to High, Medium, Low, or Off.
- Detail Enhancer: Enhances the details of the picture.
- Edge Enhancer: Enhances the edges of the picture.
- Skin Naturalizer: Makes the texture of the skin smoother
(available for USB and Media server content). It can be set to High,
Medium, Low, or Off.
- Gamma: Adjusts
the balance between bright and dark areas of the picture.
- Clear White: Emphasizes
white and light colors. It can be set to High, Low, or Off.
- Live Color: Makes colors
more vivid and reproduces clear skin tones. It can be set to High, Medium,
Low, or Off.
- White Balance: Adjusts the
color temperature color by color.
Pro Picture Setup: The Pro Picture Setup menu allows
for Color Matrix and HDMI adjustments.
- Color Matrix: Reproduces the color-difference
signals. It is recommended to leave this at the factory default setting.
- HDMI Dynamic Range: Produces natural color by changing the luminance tone reproduction of HDMI input color signals.
Picture Adjustment Lock: This function prevents the television's
Picture Settings from being changed.
Twin Picture (PIP): This feature lets you watch two pictures
simultaneously. You can have view an image from a TV program and external input
(excluding PC) at the same time. One picture will be displayed as the main
image, while to other is displayed in an inset window or side-by-side. You can
flip-flop images and switch audio between the two images.
ARC (Audio Return Channel): The Audio Return Channel in HDMI
1.4 enables a TV, via a single HDMI cable, to send audio data "upstream" to an
A/V receiver; increasing user flexibility and eliminating the need for any
separate S/PDIF audio connection. This feature allows audio to be sent from the
television to your A/V receiver through the same HDMI cable already being used
to send audio/video to the television. This eliminates the need for extra cables
connected to the TV. ARC allows audio from the TV tuner, Network connection,
inserted USB device, HDMI inputs, or any analog connected device to be heard
through your ARC compatible AV receiver via the television's HDMI ARC input. The
audio from the TV's tuner, network connection, and HDMI inputs can pass as
Dolby Digital or 2ch PCM. USB and analog connected devices will be output as 2ch
Note: Both the television and the receiver must support
ARC for this function to work properly. When connecting an A/V receiver that
is compatible with Audio Return Channel (ARC), connect it to the TV's HDMI
IN 1 port. If connecting a system that is incompatible Audio Return Channel
(ARC), an additional audio connection via Digital Audio Out (Optical) is
Sound Position: The speakers of this TV provide different
sound images according to how you position the television. You can select
between "Table-Top Stand" or "Wall Mount/Floor Stand" to provide the best sound
quality based on the television's placement.
Sound Mode: You can customize the bass and treble or
use one of the three preset sound modes:
- Dynamic: Enhances both treble and
bass to make sound clear.
- Standard: Provides natural sound.
- Clear Voice: Make voice clearer by lowering
- Custom: Allows you to customize sound settings (Bass, Treble
Note: The TV's sound adjustments can be made for a particular A/V
input or for all inputs.
Equalizer: The TV is equipped with a 7-band EQ (100Hz, 200Hz, 500Hz,
1kHz, 2kHz, 5kHz, 10kHz). You can adjust the level of each band between -12 to
S-FORCE Front Surround: S-FORCE front surrounds provides a
virtual surround experience made possible using just two front speakers. You can
active a 3D mode to generate a virtual three-dimensional sound effect.
Sound Enhancer: The Sound Enhancer reproduces
clear sound by complementing high-frequency bands.
Advanced Auto Volume: The
Advanced Auto Volume function keeps the volume level constant across all
programs and advertisements.
Volume Offset: Adjusts the volume
level of the current input (TV or video input) relative to other inputs.
Audio Outputs: The Sony HDTV offers analog and digital audio
- Headphone/Analog Output: The TV's side-panel 3.5mm
analog output can be used to connect a set of headphones or as an audio
output to connect your home theater receiver or soundbar system. You will
need a minijack-to-RCA adapter (119MCON2M,
sold separately) to make a stereo RCA connection between the television and
your AV receiver. The TV's analog audio output terminal will output 2ch
audio from any of the television's source inputs. You can set the TV's
analog output to Fixed or Variable. You can set the TV to automatically mute
the built-in speakers when a set of headphones are connected.
- Digital Audio Output: An optical digital output is
provided to allow you to connect the unit to a surround processor. The TV's
digital audio output terminal outputs a Dolby Digital or 2-channel
down-mixed PCM signal for use with an external Dolby Digital decoder or
other external audio system with an optical audio input. The TV's optical
digital terminal will output audio from the television's antenna, HDMI, and
RCA inputs. The digital optical output terminal only sends an audio signal
in Dolby Digital when receiving Dolby Digital surround sound from a digital
broadcast channel through the tuner on the TV, or Dolby Digital surround
sound from a Sony Bravia Internet app, via the television's network
connection. The optical digital audio output will only output in 2ch stereo
from sources connected to the TV via HDMI, RCA, or USB.
PC Compatible: A 15-pin HD15
jack allows you to connect your personal computer to the display. There is also
a corresponding stereo mini-jack (3.5mm) for the computer's audio signal. The television
can be used as a monitor for your PC through the TV's RGB HD-15 input or HDMI
input. The TV supports the following PC resolutions - VGA (640 x 480), SVGA
(800x 600), XGA (1024 x 768), WXGA (1280 x 768/1360 x 768), SXGA (1280 x 1024),
and HDTV (1920 x 1080). When a PC is connected to the TV and the PC input is
selected, the PC settings screen is available.
- Wide Mode: Select from Normal (original), Full 1 (enlarge picture
keep original aspect ratio), or Full 2 (enlarge picture to fill display
- Phase: Adjusts the phase when the screen flickers.
- Pitch: Adjusts the pitch when the picture has unwanted vertical
- Position: Horizontal Center (moves the position of picture
left/right), Vertical Center (moves position of picture up/down)
- Auto Adjustment: Automatically adjusts the display position and
phase of the picture when the TV receives an input signal from the connected
USB Port: The Sony TV features two USB (type-A
for sharing your photos (JPEG/RAW) or videos (AVCHD/MPEG), and listening to
music (MP3/WAV) from your connected digital camera, USB-enabled MP3 player, or other USB
storage device. The USB device must be formatted in FAT12, FAT16, and FAT32.
- Picture Frame: You can set photos in the connected USB
device to be displayed for a specified period
of time for a slide-show demonstration.
- Photomap: By connecting a digital still camera with GPS function to
the unit's USB port, you can display a photo with a map of the location where
the photo was taken. To use this feature, the TV also has to be connected to the
Internet to download map information.
Ethernet (LAN) Jack: The Sony KDL-55EX720 is equipped with an Ethernet (LAN) jack for connecting the television to your home
network and computer. Via the TV's Ethernet connection your can enjoy music,
video, and still-image files stored on your computer. You can also browse
internet content (text-based), listen to internet radio (via Bravia Internet),
and watch online movies (via Bravia Internet).
Wi-Fi Adapter Ready: The Sony TV provides a wireless network
connection for your TV by inserting a USB Wireless LAN Adapter (158WABR100, sold
separately) into one of the TV's USB ports. This optional Wireless LAN Adapter
lets you wirelessly access the Internet, Bravia Internet Video, and your home network through
the TV. By inserting this USB Wireless LAN Adapter into the TV's USB port, you
can easily create a cable-free network. As a result, you can enjoy the
convenience of wireless connectivity of your home entertainment network and make
accessing your online entertainment even easier.
Note: Requires home network with an 802.11 access point (802.11n
recommended) and internet connection. Supports WPS, WEP, and WPA security.
DLNA Certified: DLNA certification allows you to enjoy various content
from your home network, such as photo (JPEG), music (MP3/WAV), and
video (AVCHD/MPEG) files stored on your Windows 7 PC (or other DLNA
Certified media server) on the Sony HDTV. The TV can be
connected to your compatible PC using a hardwired Ethernet (LAN) connection or Wi-Fi connection
(optional adapter required). This eliminates the need to copy your photo, video,
and music files to a separate USB storage device.
Opera Internet Browser: The television's Ethernet
(LAN) port allows you to make a broadband Internet connection, so you can
connect to and access select web content through it's built-in Opera Internet
Browser. Using the Opera Internet Browser, you gain access to Sony.com and Gracenote
Music Services. The built-in internet
browser also allows you to do basic keyword searches, so you can browse other
select websites (text-based only). Some web-pages maybe too large for download.
Note: Requires a broadband internet connection. The
Opera Internet Browser is not a full search engine for the Internet
and Web. For Internet audio/video/photo content, use Sony's Bravia Internet
Bravia Internet Video: Bravia Internet Video serves as a
gateway to Internet audio/video content, delivering a variety of on-demand entertainment
straight to your Sony TV. Once connection (via Ethernet or optional WiFi) to your network and setup is complete, Bravia Internet TV
allows you to instantly stream a wide variety of movies, TV episodes, videos,
and music from a large selection of entertainment apps. Currently Bravia
Internet Video offers the following online content (as of March 2011):
Bravia Internet Video Entertainment Library
Note: Bravia Internet Video Requires home network with a
connection speed of at least 2.5 Mbps recommended (10 Mbps for HD content).
Video quality and picture size vary and are dependent upon broadband speed
and delivery by content provider. Online content may require additional fees
and/or PC registration. Available online content may change without notice
(visit Sony.com for latest information regarding online content).
Skype Ready: You can enjoy free high-definition
Skype-to-Skype video calls from the comfort of your living room. The Sony KDL-55EX720 is Skype Ready, so you can easily
connect to your family and friends live on the Sony TV wherever they are with
Skype. Simply attach the Sony compact microphone/camera (available spring 2011,
sold separately) and see your friends on the big screen.
Automatic Software Updates: Automatic software updates are done
through the TV's Ethernet (LAN) port or using the optional Wireless LAN Adapter
(sold separately). The TV's software updates when the television is in standby
Scene Mode: You can access the following scene modes
from the remote control to optimize both picture and sound quality.
- Auto: Automatically optimizes picture and sound quality according
to the input source.
Optimizes picture and sound quality for general content.
- Cinema: Delivers picture scenes and sound just like those in a
- Sports: Presents realistic pictures and sound just like those in
- Animation: Lets you enjoy watching an animation with superb
picture and sound quality.
- Photo: Reproduces the texture and color of a printed photo.
- Music: Lets you experience dynamic and clear sound just
like a concert.
- Game: Broadens your game-playing experience with superb picture
and sound quality.
- Graphics: Eases prolonged monitor viewing with clearer detailed
Rovi Guide: The Rovi On-Screen Guide provide up to 24 hours
of program information and easy personalization of program listings. You can
search for programs by category or keyword. You can organize the program
listings by profile (Move, Sports, Kids, etc..) and create your own profile to
organize your favorite programs, channels, or keywords.
Note: The Rovi On-Screen Guide is available with connection to
your cable service or with over-the-air antenna signal (not compatible with
Info Banner: The television's Info Banner
displays information about the currently viewed TV channel and program.
Favorites: The Favorites function makes it easy to quickly access your favorite TV
content. The Favorites menu manages your preferred TV channels, photos, music,
video content, and external inputs for quick and easy access. The Favorites
feature provides quick access to your frequently used items, such as preferred
TV channels or external inputs. In addition, your favorite media files, Internet
content. and Widgets can be shown in the Favorites screen.
Recommendations: The Sony TV also features a "Recommendations"
function which automatically analyzes your interests by referencing your viewing
history to find programs and items you may like, and presents them in the TV's
TrackID: This feature
searches for information about music and video you've heard and seen from the
TV. You can obtain information about music and video played on the current
program, external input, connected USB storage device, or network connection.
You can also start a new search for information about other audio/video content
by entering a keyword (track title, album name, and/or artist name).
Input/Channel Label: You can assign an icon or name
to an external input and connected equipment, as well as edit channel labels to
Close Captions (CC): The
Sony HDTV provides Analog Closed Captions and Digital Closed Captions. The
Digital CC offers customizable text, font, and size.
ENERGY STAR Certified: This Sony HDTV exceeds ENERGY STAR requirements by incorporating advanced power saving features such as LightSensor Technology, Advance Contrast Enhancer, and the following PC Power
- Power Saving: This feature reduces the power consumption by
adjusting the backlight brightness of the TV's screen. This also enhances
the black level of the television. You can select from Low, High, Off and
- Idle TV Standby: Automatically powers off the TV after 1, 2, or 4
hours when no buttons are pressed on the remote control or the TV.
- Auto Shut Off: Automatically powers off the TV when no
input signal is detected for approximately 15 minutes.
- Presence Sensor: Presence Sensor is an audience monitoring
function. When the sensor detects no audience in front of the TV for a
certain period of time, it turns the picture off automatically, while
leaving the TV sound on. Additionally, if no presence is detected after 30
minutes in picture off mode, the TV will switch to standby mode. This helps
you save energy automatically turning the picture off when you are not in
the room, leaving only the audio on, or switching the TV to standby mode
After 30 minutes of no motion. The TV's Presence Sensor has a range of 20'.
TV Timer: The TV Timer turns on the television from the
standby mode at a time you set, and tunes to a channel or input of your
Sleep Timer: The sleep timer switches the television off
after a specified amount of time. The sleep timer can be set to 15, 30, 45, 60,
90, or 120 minutes.
Parental Control: You can select a viewing limitation
based on the TV and movie ratings. Three presets are
available (Child, Youth, and Young Adult) or the limitation can be customized to
specific industry ratings. The control is accessed and protected by a 4-digit
Input/Channel Block: This feature allows you to block
or inputs regardless of program ratings.
i-Manual: The Sony TV comes with a Quick Setup Guide booklet. The TV's
full owner's manual can be accessed on the TV using the remote's i-Manual
Control: The TV comes supplied with an IR wireless remote
control (RM-YD063). The remote is designed for TV operation only, unless used
with Bravia Sync AV components connected by HDMI.
Bravia Sync: This TV is equipped with Bravia Sync, an HDMI Control function that allows communication between Sony TVs and other Sony equipment when
they are connected via HDMI. Bravia Sync helps you connect
compatible Sony Bravia HDMI equipment, such as a BD player or AV amplifier, to
the TV and control the external equipment using the television's remote
control. With the "Control for HDMI" function, Bravia Sync helps to communicate
with Bravia Sync-compatible equipment using HDMI CEC (Consumer Electronics
Control). Bravia Sync-compatible equipment is listed as a new input source in
the television's menu. The television offers the
following Bravia Sync operations for the listed device.
- BD/DVD Player:
- Automatically turns the "Bravia" Sync-compatible equipment on and
switches the input to that equipment when you select it from the Home Menu
or Sync Menu.
- Automatically turns the TV on and switches the input to the connected
equipment when the equipment starts to play.
- Automatically turns the connected equipment off when you switch the TV
to standby mode.
- AV Amplifier:
- Automatically turns the connected AV amplifier on and switches the sound output from the TV speaker to the audio system when you turn the TV on. This function is only
available if you have previously used the AV amplifier to output TV sound.
- Automatically switches the sound output to the AV amplifier by turning
the AV amplifier on when the TV is turned on.
- Automatically turns the connected AV amplifier off when you switch the
TV to standby mode.
- Adjusts the volume (VOL +/-) and mutes the sound (MUTING) of the
connected AV amplifier through the TV's remote control.
- Video Camera:
- Automatically turns the TV on and switches the input to the connected
video camera when the connected video camera is turned on.
- Automatically turns the connected video camera off when you switch the
TV to standby mode.
Note: Control for HDMI (Bravia Sync) is only available for the
connected Sony equipment that has the Bravia Sync logo.
Tabletop Stand: The display comes supplied with a tabletop
pedestal stand which must be attached using the supplied hardware. The tabletop
stand allows the television to swivel 20° left or right. The television weighs
56 lbs with the stand
Optional Wall Mount Brackets: The stand can be removed,
allowing you to wall-mount the TV using an optional wall-mount bracket. The TV
has 4 threaded screw holes with a horizontal spacing of 300mm and a
vertical spacing of 300mm. The screw holes all accept M6 (6mm) screws.
The TV weighs 44.5 lbs without the stand.
Note: When mounting the TV on the stand or a wall (with optional
bracket) leave 4" of clearance on each side of the television and 11.875"
above the television for adequate ventilation.
Attached AC Power Cord: The television if fitted with an
attached 5' AC power cord which is terminated by a straight two-prong AC plug.
The AC plug sits 1.4375" from the wall.