Edge LED Backlight: The
Sony Bravia KDL-55EX710 TV utilizes edge LED backlighting for an
infinite dynamic contrast, smooth motion performance, and energy savings inside a slim designed cabinet.
Bravia Engine 3 Technology: Bravia Engine 3 is the newest
fully digital video processor from Sony. It uses a collection of enhanced
algorithms to significantly reduce noise, enhance overall image detail, and
optimize contrast so every scene produces sharp, vibrant, life-like images.
NTSC/ATSC/QAM Tuners: The TV is
equipped with an analog NTSC tuner, a digital ATSC/8VSB tuner, and a digital QAM
tuner for receiving unscrambled digital cable channels. It is not CableCARD
compatible. You do not need to connect an external HDTV set-top box in order to
receive High-Definition programming.
Native Resolution: The
KDL-55EX710 has a full HD native resolution of 1920 x 1080 with over 2 million
pixels (more than twice the pixels of 720p HDTV). The TV's four HDMI inputs can
accept 480i, 480p, 720p, 1080i, 1080p and 1080p (60/24Hz) signals, and the two component video
inputs can accept 480i, 480p, 720p, 1080i and 1080p signals. All video signals from standard definition and high
definition are upconverted to 1080p.
HD Video Inputs: The Sony
Bravia KDL-55EX710 provides High Definition HDMI and component video inputs.
- 4 HDMI (ver.1.4) Inputs: The KDL-55EX710 features four HDMI
inputs (2 Rear/2 Side). The HDMI (High-Definition Multimedia Interface)
terminals provide an uncompressed, all-digital audio/video interface between
this TV and any HDMI-equipped A/V equipment.. The HDMI input
will accept 1080 (60/24Hz), 1080p, 1080i, 720p, 480p, and 480i signals. The
rear HDMI 4 input shares a 3.5mm audio jack with the television's PC input. With an HDMI-to-DVI cable, you can
connect the TV to a DVI-equipped A/V component. When connecting to a
DVI-equipped component, the 3.5mm audio input is used and separate minijack audio
cable must be connected.
- 2 Component Video Inputs: The two
rear-panel component video inputs will accept 1080p, 1080i, 720p, 480p, and 480i signals.
If needed, Component Video 1 can be used as a composite video input instead.
ARC (Audio Return Channel) Function: The Audio Return
Channel in HDMI 1.4 enables the TV, via a single HDMI cable, to send audio data
"upstream" to an A/V receiver or surround audio controller, increasing system
flexibility and eliminating the need for any separate S/PDIF audio connection.
The ARC function enables digital output of sound using the television's HDMI In
1 port and can only be operated when the TV is connected to an audio receiver
that also supports the ARC function. When the Input Source of the television is
the TV (antenna), the ARC function allows audio from the TV to be heard through
a connected AV receiver via the television's HDMI 1 input. The audio is sent
from the TV to your receiver via a single HDMI cable without the need for
a separate optical cable.
Note: When connecting a digital audio system that is compatible
with Audio Return Channel (ARC) technology, connect to HDMI IN 1 with an
HDMI cable. If connecting a system that is incompatible Audio Return Channel
(ARC), an additional audio connection via Digital Audio Out (Optical) is
24pTrue Cinema (24p Input Capability): Many movies are filmed at 24 frames per second
(fps) and prime time TV programs are video taped at 24p. Seizing on an
opportunity, some studios are taking a purist approach and encoding high
definition video content such as Blu-ray Disc in 24p. Sony wisely takes
advantage of this by including 24p input capability via HDMI on this television
producing images that are smooth and natural looking.
Motion 120Hz Technology:
Motionflow is a proprietary technology that displays TV broadcasts at an
outstanding high-frame rate. By displaying pictures at a higher frame rate
than standard, Motionflow reduces motion artifacts in high-speed sports footage
for smooth, natural motion reproduction. This allows you to experience smooth
motion detail and clarity using Motionflow 120Hz technology. Motionflow 120Hz technology doubles
the frame rate from the standard 60 frames per second and applies Image Blur
Reduction technology to deliver a crisp, fluid and realistic viewing experience
during fast-action scenes. The Motionflow 120Hz feature has three settings to
choose from - High, Standard, or Off.
Infinite Dynamic Contrast Ratio: Dynamic contrast ratio compares the
luminance of a 100 IRE (white) signal with that of a 0 IRE (black) signal. When
the TV receives a 0 IRE signal the backlight is turned off and the luminance
measurement is 0.00 cd/m2. The resulting dynamic contrast ratio is
Ambient Sensor: The Ambient Sensor automatically optimizes the picture settings according to the
ambient light in the room. The television's Ambient Sensor automatically senses
ambient lighting conditions and changes the TV's display settings to optimize
picture quality. The sensor detects ambient light levels to adjust the
brightness and color temperature of the picture. With this feature you can have
the best picture quality under your room's lighting conditions. As a result, you
get a natural looking picture whether you are watching TV late at night or
during the day.
LightSensor Technology: The
television's integrated LightSensor technology automatically increases or
decreases the level of brightness of the TV's backlight based on your room's
lighting conditions. When you dim the lights to watch a movie, the TV's sensor
dims the backlight, which also helps reduce unnecessary power consumption.
Advanced Contrast Enhancer (ACE): The televisions Advance Contrast
Enhancer (ACE) automatically adjusts backlight and contrast to the most suitable
setting judging from the brightness of the screen. This setting is especially
effective for dark scenes, and will increase the contrast distinction for the
darker picture scenes. The ACE can be set to High, Medium, Low, or Off.
Screen Modes: You can choose from the following Screen
- 4:3 Source:
- Wide Zoom: Enlarges the picture to fill a 16:9
screen, preserving the original picture as much as possible.
- Normal: Displays a 4:3 picture in its original
size. Side bars are shown to fill the 16:9 screen.
- Full: Stretches the 4:3 picture
horizontally, to fill the 16:9 screen.
- Zoom: Displays the cinemascopic (letter box format) picture in the correct proportion.
- 16:9 Source:
- Wide Zoom: Enlarges the picture to fill a 16:9
screen, preserving the original picture as much as possible.
- Full: Displays a 16:9 picture in its original size.
Displays the cinemascopic (letter box format) picture in the correct
- H Stretch: Stretches the picture horizontally keeping the
vertical size in its original. This is only available with 720p, 1080i,
1080p and 1080/24p sources.
- Auto Wide: Automatically changes screen settings base
upon incoming video signal and content.
Picture Mode: You can select one of the following picture
- Vivid: Enhances picture contrast and sharpness.
- Standard: Displays a standard picture for typical viewing
- Sports: Optimizes picture quality for viewing sports.
- Game (Standard/Original): For standard picture suitable for
games, or adjust the game picture according to your preference.
- Graphics: Optimizes picture quality for viewing graphics.
- Photo (Vivid/Standard/Custom): Enhances contrast, sharpness, and
color of photographs; for standard viewing of photographs; or adjustment of
detailed settings for viewing photographs and storing your preferred
- Custom: Allows you to store your
preferred settings for Backlight, Picture, Brightness, Color, Hue, Color
Temperature, Sharpness, Noise Reduction.
MPEG Noise Reduction: This
feature reduces the picture noise in MPEG-compressed videos. This is effective
when viewing a DVD or digital broadcast. You can set the level of noise
reduction to High, Medium, Low, or Off.
Advanced Video Settings: In
addition to the Picture mode, the Advanced Video Settings menu also features the
- Gamma: Adjusts
the balance between bright and dark areas of the picture.
- Clear White: Emphasizes
white and light colors. It can be set to High, Low, or Off.
- Live Color: Makes colors
more vivid and reproduces clear skin tones. It can be set to High, Medium,
Low, or Off.
- White Balance: Adjusts the
color temperature color by color.
- Black Corrector: Enhances black areas of the picture for stronger
contrast. The Black Corrector can be set to High, Medium, Low, or Off.
- Auto Light Limiter: Reduces glare such as in scenes where the
entire screen is white.
CineMotion: This function
provides improved picture movement and reduces picture blur and graininess for
Picture Adjustment Lock: This function prevents the television's
Picture Settings from being changed.
Sound Mode: You can customize the bass and treble or
use one of the three preset sound modes:
- Dynamic: Enhances both treble and
bass to make sound clear.
- Standard: Provides natural sound.
- Clear Voice: Make voice clearer by lowering
- Custom: Allows you to customize sound settings (Bass, Treble
S-FORCE Front Surround: S-FORCE front surrounds provides a
virtual surround experience made possible using just two front speakers. You can
choose from five modes.
- Sports: delivers surround effects that make you feel
like you are watching a live sports contest
- Music: delivers surround effects that make you feel
like you are surrounded by sound as in a music hall
- Cinema: delivers surround effects just like the
high-grade audio systems found in movie theaters
- Game: delivers surround effects that enhance game sound
- Simulated Stereo: Adds a surround-like effect to monaural
- Off: select for normal stereo or mono reception
Sound Enhancer: The Sound Enhancer reproduces
clear sound by complementing high-frequency bands.
Steady Sound: Steady Sound equalizes
volume levels so there is consistent output between programs and
Volume Offset: Adjusts the volume
level of the current input (TV or video input) relative to other inputs.
Audio Outputs: The Sony
HDTV offers analog and digital audio outputs.
- Analog Audio Outputs (Fixed/Variable): These stereo RCA audio jacks
on the rear-panel of the television allow you to listen to the TV's audio
through your stereo system.
- Digital Audio Output: The rear-panel Optical
digital output connects to the optical digital input of your digital audio
equipment which is PCM/Dolby Digital compatible.
PC Compatible: A side-panel 15-pin HD15
jack allows you to connect your personal computer to the display. There is also
a corresponding stereo mini-jack (3.5mm) for the computer's audio signal. The television
can be used as a monitor for your PC through the TV's RGB HD-15 input or HDMI
input. The TV supports the following PC resolutions - VGA (640 x 480), SVGA
(800x 600), XGA (1024 x 768), WXGA (1280 x 768/1360 x 768), SXGA (1280 x 1024),
and HDTV (1920 x 1080). When a PC is connected to the TV and the PC input is
selected, the PC settings screen is available.
- Wide Mode: Select from Normal (original), Full 1 (enlarge picture
keep original aspect ratio), or Full 2 (enlarge picture to fill display
- Sharpness: Phase (fine tunes overall sharpness), Pitch (adjusts
- Position: Horizontal Center (moves the position of picture
left/right), Vertical Center (moves position of picture up/down)
- Auto Adjustment: Automatically adjusts the display position and
phase of the picture when the TV receives an input signal from the connected
PIP: Picture-in-Picture displays an image from a connected PC (via
PC-input or HDMI) in full-screen and a TV program (antenna/composite video) in an
inset window. You can swap audio between the main and sub window.
USB Port: The Sony TV features a side-panel USB type-A port
for sharing your photos (JPEG/RAW) or videos (AVCHD/MPEG4), and listening to
music (MP3) from your connected digital camera, USB-enabled MP3 player, or other
USB storage device.
Photomap: By connecting a digital still camera with GPS function to
the unit's USB port, you can display a photo with a map of the location where
the photo was taken. To use this feature, the TV also has to be connected to the
Internet to download map information.
DLNA Certified: DLNA certification allows you to enjoy
various content from your home network, such as photo (JPEG), music (MP3/LPCM),
and video (AVCHD/MPEG2) files stored on your Windows 7 PC (or other DLNA
Certified media server) on the Sony HDTV. Up to 10 media servers can be
connected using a hardwired Ethernet (LAN) connection or Wi-Fi connection
(optional adapter required). This eliminates the need to copy your photo, video,
and music files to a separate USB storage device.
Bravia Internet Video: Bravia Internet Video serves as a
gateway to Internet content, delivering a variety of on-demand entertainment
straight to the Sony TV. The television is equipped with a rear-panel Ethernet
(LAN) port for making a broadband Internet connection, allowing you to connect
to the web. Once your connection and setup is complete, Bravia Internet TV
allows you to instantly stream a wide variety of movies, TV episodes, videos,
and music from a large selection of entertainment apps. Currently Bravia
Internet Video offers the following online content (as of December 2010):
- Movies & TV: HuluPlus, Netflix, Amazon Video On Demand,
Qriocity, Crackle, FearNet, Video Detective
- Entertainment: YAHOO!, YouTube Videos, Dailymotion,
- Lifestyle & How-To: Concierge.com, eHow, Epicurious,
Ford Models, GolfLink.com, Howcast, LiveStrong.com, ON networks, Style.com,
- Music: Pandora internet radio, Slacker, Singing Fool,
Note: Bravia Internet Video Requires home network with a
connection speed of at least 2.5 Mbps recommended (10 Mbps for HD content).
Video quality and picture size vary and are dependent upon broadband speed
and delivery by content provider. Online content may require additional fees
and/or PC registration. Available online content may change without notice
(visit Sony.com for latest information regarding online content).
Bravia Internet Widgets: Bravia Internet Widgets are small
applications that deliver a range of internet content straight to the Sony TV
via a network (Ethernet) connection. Bravia Internet Widgets let you check the
latest news headlines, weather, and stock quotes; plus get real-time updates
from social networking sites. You can do all this with a press of a single
button and without changing the channel. The Bravia Internet Widget Library
consists of Facebook, Twitter, FrameChannel, TV Guide, USA Today Sports, Yahoo!
Finance/News/Weather, and PlayJam (as of December 2010).
Note: Bravia Internet Widgets require a home network
connection. Bravia Internet Widgets may change without notice (visit
Sony.com for latest information regarding internet content).
Wi-Fi Adapter Ready: The Sony TV provides a wireless network
connection for your TV by inserting a USB Wireless LAN Adapter (158WABR100,
sold separately) into the TV's USB port. This optional Wireless LAN Adapter
lets you wirelessly access Bravia Internet Video and your home network through
the TV. By inserting this USB Wireless LAN Adapter into the TV's USB port, you
can easily create a cable-free network. As a result, you can enjoy the
convenience of wireless connectivity of your home entertainment network and make
accessing your online entertainment even easier.
Note: Requires home network with an 802.11 access point (802.11n
recommended) and internet connection. Supports WPS, WEP, and WPA security.
Automatic Software Updates: Automatic software updates are done
through the TV's Ethernet (LAN) port or using the optional Wireless LAN Adapter
(sold separately). The TV's software updates when the television is in standby
Scene Mode: You can access the following scene modes
from the remote control to optimize both picture and sound quality.
- Cinema: Delivers picture scenes and sound just like those in a
- Sports: Presents realistic pictures and sound just like those in
- Photo: Reproduces the texture and color of a printed photo.
- Music: Lets you experience dynamic and clear sound just
like a concert.
- Game: Broadens your game-playing experience with superb picture
and sound quality.
- Graphics: Eases prolonged monitor viewing with clearer detailed
- General: No optimized picture or sound according to the input
- Auto: Automatically optimizes picture and sound quality according
to the input source.
The Favorites Menu function makes it easy to quickly access your favorite TV
content. The Favorites menu manages your preferred TV channels, photos, music,
video content and external inputs for quick and easy access. The Favorites
feature provides quick access to your frequently used items, such as preferred
TV channels or external inputs. In addition, your favorite media files, Internet
content. and Widgets can be shown in the Favorites screen. The Sony TV also
features a "Recommendations" function which automatically analyzes your
interests by referencing your viewing history to find programs and items you may
like, and presents them in the TV's Favorites menu.
On-Screen TV Guide: The On-Screen TV Guide provides up to two days of
program information and customizes the program listings to your preference. With
this feature, you can search for programs by categories and keywords as well as
customize your favorite channels or favorite keywords. The "My TV" feature
allows you to organize the program listings by profiles such as Movie, Sport or
Kids. You can also create your own profile to organize your favorite programs,
channels, or keywords.
Note: TV Guide is available with connection to your cable service
or with over-the-air antenna signal. You must connect your signal directly
to the TV's Cable or Antenna input without using a cable box.
Info Banner: The television's Info Banner
displays information about the currently viewed TV channel and program.
Input/Channel Label: This feature allows you to
assign labels to the television's inputs and your favorite channels. You can
create station call letters (up to nine characters) to the channel numbers. You
can assign the following labels for each input (except PC and Cable/Antenna
inputs): Cable, Receiver, Satellite, VCR, DVD/BD, DVR, Audio System, Home
Theater, Game, Camcorder, Digital Camera, PC, and Skip. Or you can also select a custom nine character label for each of these inputs.
Close Captions (CC): The
Sony HDTV provides Analog Closed Captions and Digital Closed Captions. The
Digital CC offers customizable text, font, and size.
ENERGY STAR 3.0 Certified: This Sony HDTV exceeds ENERGY STAR 3.0
requirements by incorporating advanced power saving features such as LightSensor
Technology, an Ambient Sensor, an Advance Contrast Enhancer, and the following PC Power
- Power Saving: This feature reduces the power consumption by
adjusting the backlight brightness of the TV's screen. This also enhances
the black level of the television. You can select from Low, High, Off and
- Idle TV Standby: Automatically powers off the TV after 1, 2, or 4
hours when no buttons are pressed on the remote control or the TV.
- Auto Shut Off: Automatically powers off the TV when no
input signal is detected for approximately 15 minutes.
- Presence Sensor: Presence Sensor is an audience monitoring
function. When the sensor detects no audience in front of the TV for a
certain period of time, it turns the picture off automatically, while
leaving the TV sound on. Additionally, if no presence is detected after 30
minutes in picture off mode, the TV will switch to standby mode. This helps
you save energy automatically turning the picture off when you are not in
the room, leaving only the audio on, or switching the TV to standby mode
After 30 minutes of no motion.
- Energy Saving Switch: The TV's energy saving switch eliminates standby power consumption without having
to unplug the television. Simply turn the Energy Saving Switch to off position and
the TV no longer draws energy from the power source.
Note: When the Energy Saving Switch is switched off, power
consumption is reduced. In addition, when the Energy Saving Switch is
switched off, you will not be able to perform functions such as saving clock
Quick Start: Quick Start turns the TV on faster than usual
when the "Power" button is pressed on the remote control. Up to three time
periods can be set. When you set "Smart Mode" to "On", the TV recognizes the
time periods when you watch TV the most and will turn on faster.
Note: If "Quick Start" is set, power consumption may increase.
TV Timer: The TV Timer turns on the television from the
standby mode at a time you set, and tunes to a channel or input of your
Sleep Timer: The sleep timer switches the television off
after a specified amount of time. The sleep timer can be set to 15, 30, 45, 60,
90, or 120 minutes.
Parental Control: You can select a viewing limitation
based on the TV and movie ratings. Three presets are
available (Child, Youth, and Young Adult) or the limitation can be customized to
specific industry ratings. The control is accessed and protected by a 4-digit
Input/Channel Block: This feature allows you to block
or inputs regardless of program ratings.
Control: The TV comes supplied with an IR wireless remote
control (RM-YD033). The remote is designed for TV operation only, unless used
with Bravia Sync AV components connected by HDMI.
The remote control features two power buttons (one on the front of the remote
and one on the back of the remote).
Bravia Sync: This TV is equipped with Bravia Sync, an HDMI Control function that allows communication between Sony TVs and other Sony equipment when
they are connected via HDMI. Bravia Sync helps you connect
compatible Sony Bravia HDMI equipment, such as a BD player or AV amplifier, to
the TV and control the external equipment using the television's remote
control. With the "Control for HDMI" function, Bravia Sync helps to communicate
with Bravia Sync-compatible equipment using HDMI CEC (Consumer Electronics
Control). Bravia Sync-compatible equipment is listed as a new input source in
the television's menu. The television offers the
following Bravia Sync operations for the listed device.
- BD/DVD Player:
- Automatically turns the "Bravia" Sync-compatible equipment on and
switches the input to that equipment when you select it from the Home Menu
or Sync Menu.
- Automatically turns the TV on and switches the input to the connected
equipment when the equipment starts to play.
- Automatically turns the connected equipment off when you switch the TV
to standby mode.
- AV Amplifier:
- Automatically turns the connected AV amplifier on and switches the sound output from the TV speaker to the audio system when you turn the TV on. This function is only
available if you have previously used the AV amplifier to output TV sound.
- Automatically switches the sound output to the AV amplifier by turning
the AV amplifier on when the TV is turned on.
- Automatically turns the connected AV amplifier off when you switch the
TV to standby mode.
- Adjusts the volume (VOL +/-) and mutes the sound (MUTING) of the
connected AV amplifier through the TV's remote control.
- Video Camera:
- Automatically turns the TV on and switches the input to the connected
video camera when the connected video camera is turned on.
- Automatically turns the connected video camera off when you switch the
TV to standby mode.
Note: Control for HDMI (Bravia Sync) is only available for the
connected Sony equipment that has the Bravia Sync logo.
i-Manual: The Sony TV comes with a Quick Setup Guide booklet. The TV's
full owner's manual can be accessed on the TV using the remote's i-Manual
Tabletop Stand: The display comes supplied with a tabletop
pedestal stand which must be attached using the supplied hardware. The tabletop
stand allows the television to swivel 20° left or right. The television weighs
57.5 lbs with the stand attached.
Optional Wall Mount Brackets: The stand can be removed,
allowing you to wall-mount the TV using an optional wall-mount bracket. The TV
has 4 threaded screw holes with a horizontal spacing of 15-3/4" (400mm) and a
vertical spacing of 11-3/4" (300mm). The screw holes all accept M6 (6mm) screws.
The TV weighs 48.1 lbs without the stand.