Edge LED Backlight: The Sony Bravia KDL-R550A series TV
utilizes edge LED backlighting for dynamic contrast, smooth motion performance,
and energy savings inside a slim designed cabinet. This technology sharpens
image contrast giving an amazingly crisp picture you can see. The edge LED
backlight system also allows for a slimmer, sleeker design.
Clear Resolution Enhancer: Fine details and textures appear
in whatever you're watching, even in flat areas. Powered by Sony's advanced
noise reduction algorithm, this technology boosts image clarity with heightened
contrast and depth.
MotionFlow XR 240: Sony's MotionFlow XR 240
technology combines 120 frames-per-second with an advanced backlight blinking
system to simulate a 240 Hz effect. MotionFlow XR 240 provides smooth and
precise detail during fast-action scenes for fast action movies and sports by
reducing blur caused by quick camera movements, enhancing image sharpness, and
overall creating a clearer picture. You can select between 3 settings - High,
1080p Resolution: The Sony KDL-R550A series television has a HD native
resolution of 1920 x 1080 (1080p). All video signals from
standard definition and high definition sources are displayed at 1920 x 1080. The Sony KDL-R550A series
TV is equipped with HDMI, Component,
and Composite video inputs.
- 4 HDMI Inputs: The KDL-R550A series TV is fitted with
four HDMI inputs to connect your high-definition sources; such as
Blu-ray/DVD player, Satellite/Cable receiver, game system, and AV
receiver. In addition, any HDMI input can be used to connect a PC to this
TV. The HDMI inputs will accept 1080p (60/24Hz), 1080i, 720p, 480p, and 480i
- Component Video Input: The component video input will
accept 1080p (60Hz), 1080i, 720p, 480p, and 480i signals. If needed,
the component video input can be used as a composite video (480i only) input instead.
Note: The TV has built-in over-the-air HDTV (ATSC) and
Digital Cable (QAM) tuners, so you don't need a separate set-top box to receive
and decode over-the-air HDTV/SDTV or unencrypted Digital Cable signals.
24pTrue Cinema (24p Input Capability): Many movies are filmed at 24 frames per second
(fps) and prime time TV programs are video taped at 24p. Seizing on an
opportunity, some studios are taking a purist approach and encoding high
definition video content such as Blu-ray Disc in 24p. Sony wisely takes
advantage of this by including 24p input capability via HDMI on this television
producing images that are smooth and natural looking.
MHL Compatible: The HDMI 2 input is designed for the
connection of select mobile phones and other portable electronic devices using
the new MHL (Mobile High-Definition Link) standard. Simply plug your MHL
compatible smartphone into the TV's HDMI 2 (MHL) input using the HDMI cable that
is included with your mobile phone. MHL allows you to display full 1080p video
and still images on the Sony TV from your mobile smartphone. The TV's IR
remote can be used to control basic playback functions (such as Play/Pause,
Stop, Fast Forward/Rewind, and Menu navigation). Your MHL compliant device will
also charge while connected to the TV's HDMI 2 input. To find MHL-certified
devices, go to
Passive 3D Technology (w/ glasses): The Sony KDL-R550A
series LED-LCD TV uses the same Passive 3D technology used to power 3D films in
today's movie theaters. The Sony LED-LCD TV creates stereoscopic
three-dimensional images using polarized glasses (4 pair included), making it
ideal for 3D movies and games. This passive 3D technology offers wider viewing
angles, no "flicker-effect", and less eye strain. To ensure that you can enjoy
3D any time you want, Sony has incorporated 2D-to-3D conversion, which allows
you to watch your favorite 2D movies, TV programs, or games in virtual 3D. You
can even adjust the depth of the 3D image to your personal preference.
Note: The Sony LED-LCD TV can display in 3D via 3D broadcasting or
when the TV is connected to a compatible device, such as a 3D-ready Blu-ray
player with 3D content. The TV must be connected to your 3D source via HDMI
(v.1.4) and you must wear the included passive 3D glasses in order to see
these images in 3D (three-dimensional) format.
Automatic Intelligence: The TV's built-in Light Sensor
automatically adjusts the picture brightness based on the amount of light in the
room. As a result, you can enjoy automatic customized picture brightness and
save energy without lifting a finger. The televisions Advance Contrast Enhancer
(ACE) automatically adjusts backlight and contrast to the most suitable setting
judging from the brightness of the screen. This setting is especially effective
for dark scenes, and will increase the contrast distinction for the darker
picture scenes. The ACE can be set to High, Medium, Low, or Off.
Wide Mode: The Wide Mode feature allows you to select the
screen display which fits the current video image and TV screen best. Based on
the original signal source, you may see black bars around the picture or just on
the both sides of the screen. Sometimes you will see the picture fill the full
||16:9 Original Source
||4:3 Original Source
||Enlarges the picture to fill the screen with
||Enlarges the center portion of the 4:3 picture
proportionately, while the left and right edges of the screen are
stretched to fill the screen.
||Displays a 4:3 picture in its original aspect
ratio when the original source is 4:3 (available for 480i or 480p
||Displays the 4:3 picture in its original size
with black bars at the left and right sides to fill the screen
(available for 480i or 480p sources).
||Displays the picture at its original size.
||Stretches the entire 4:3 picture horizontally
only to fill the screen.
||Enlarges the picture proportionately, both
vertically and horizontally.
||Enlarges the entire 4:3 picture proportionately
to fill the screen (useful for watching Letterbox movies).
Automatically changes screen
settings base upon incoming video signal and content.
Picture Mode: You can select one of the following picture
- Standard: Displays a standard picture for typical
- Vivid: Enhances picture contrast and sharpness.
- Cinema: For film-based content. Suitable for a theater-like
- Graphics: Optimizes picture quality for viewing
- Custom: Allows you to store your preferred settings for
Backlight, Picture, Brightness, Color, Hue, Sharpness, and Color
Note: The TV's picture adjustments can be made for a
particular A/V input or for all inputs. You can also lock the television's picture adjustments to prevent the TV's Picture Settings
from being changed.
Advanced Video Settings:
In addition to the Picture mode, the Advanced Video Settings menu also features
- LED Motion: Lights up the backlight adequately,
reducing blur in movies, but the brightness decreases
- Black Corrector: Enhances black areas of the picture
for stronger contrast. The Black Corrector can be set to High, Medium, Low,
- Gamma: Adjusts the balance between bright and dark
areas of the picture.
- Clear White: Emphasizes white and light colors. It can
be set to High, Low, or Off.
- Live Color: Makes colors more vivid and reproduces
clear skin tones. It can be set to High, Medium, Low, or Off.
Digital Noise Reduction: The LED-LCD TV provides Digital
Noise Reduction (DNR) to help eliminate noise and create a clear picture.
- MPEG Noise Reduction: MPEG Noise Reduction enhances detail
in whatever you're watching with meticulous processing. It even helps clean up
video from DVD, digital broadcasts, USB and PC sources so the picture looks pristine and vivid.
You can set the level of noise reduction to High, Medium, Low, or Off.
- Picture Noise Reduction: Picture Noise Reduction reduces the
picture noise level of video images. Set to High, Medium, Low, or Off.
CineMotion: This function provides improved picture movement
and reduces picture blur and graininess for film-based content. There are two
- Auto 1: Provides smoother picture movement that the
original film-based content.
- Auto 2: Displays film-based content with picture
expression close to the original by applying a film-specific process.
PIP & PAP: The Sony LED-LCD TV offers PIP (picture in picture) and PAP
(picture and picture).
- PIP (Picture in Picture): Picture-in-Picture displays an image
from a connected PC (via HDMI) in full-screen and a TV program or external
analog input in an inset window. You can swap audio between the main
and sub window. You can also change the channel of the sub window. You cannot view another HDMI source in the
- PAP (Picture and Picture): This feature lets you watch two pictures
simultaneously. You can view an image from the component video or HDMI inputs in
the main window and a TV program or external analog input in the sub window. You can switch audio between the two images.
ARC (Audio Return Channel): The Audio Return Channel in HDMI
1.4 enables a TV, via a single HDMI cable, to send audio data "upstream" to an
A/V receiver; increasing user flexibility and eliminating the need for any
separate S/PDIF audio connection. This feature allows audio to be sent from the
television to your A/V receiver through the same HDMI cable already being used
to send audio/video to the television. This eliminates the need for extra cables
connected to the TV. ARC allows audio from the TV tuner, Network connection,
inserted USB device, HDMI inputs, or any analog connected device to be heard
through your ARC compatible AV receiver via the television's HDMI ARC input. The
audio from the TV's tuner, network connection, and USB input can pass as Dolby
Digital or 2ch PCM. HDMI and analog connected devices will be output as 2ch PCM
Note: Both the television and the receiver must support
ARC for this function to work properly. When connecting an A/V receiver that
is compatible with Audio Return Channel (ARC), connect it to the TV's HDMI
IN 1 port. If connecting a system that is incompatible Audio Return Channel
(ARC), an additional audio connection via Digital Audio Out (Optical) is
Audio Outputs: The Sony HDTV offers analog and digital audio
- Analog Output: The TV's 3.5mm analog audio output is
used to connect your home theater receiver or soundbar system. You will need
a minijack-to-RCA adapter (sold separately) to make a stereo RCA connection between the television and
your AV receiver. The TV's analog audio output terminal will output 2ch
audio from any of the television's source inputs. You can set the TV's
analog output to Fixed or Variable.
- Digital Audio Output: An optical digital output is
provided to allow you to connect the unit to a surround processor. The TV's
digital audio output terminal outputs a Dolby Digital or 2-channel
down-mixed PCM signal for use with an external Dolby Digital decoder or
other external audio system with an optical audio input. The TV's optical
digital terminal will output audio from the television's antenna, HDMI, and
RCA inputs. The digital optical output terminal only sends an audio signal
in Dolby Digital when receiving Dolby Digital surround sound from the TV's
built-in tuner, network connection, or connected USB device. The optical
digital audio output will only output in 2ch stereo from sources connected
to the TV via HDMI, or RCA.
Sound Modes: The TV offers five preset sound modes.
- Standard: Optimizes sound quality for general content.
- Music: Lets you experience dynamic and clear sound, like that of
- Cinema: Optimizes surround sound for movies.
- Game: Provides a broader soundstage for your video games.
- Sports: Reproduces realistic sound, like that of a stadium.
Equalizer: The TV is equipped with a 7-band EQ (100Hz,
200Hz, 500Hz, 1kHz, 2kHz, 5kHz, 10kHz). You can adjust the level of each band
between -12 to +12 dB.
Advanced Audio Settings: The TV offers additional audio
adjustments to enhance the television's sound.
- Sound Booster: The Sound Booster enhances both treble &
bass in order to reproduce a more dynamic sound.
- Clear Voice: Enhances clarity of spoken dialogue.
- Volume Offset: Adjusts the volume level of the current
input relative to other inputs.
- Advanced Auto Volume: The Advanced Auto Volume function
keeps the volume level constant across all programs and advertisements.
Wired or Wireless Network Connection: The Sony KDL-R550A
series LED-LCD TV supports a wired or wireless network connection. Via the TV's
network connection your can enjoy music, video, and still-image files stored on
your computer. You can also listen to internet radio and watch online movies, via
- Ethernet (LAN) Jack: The Sony KDL-R550A series LED-LCD
TV is equipped with an Ethernet (LAN) RJ-45 jack for connecting the
television to your home network and computer.
- WiFi (wireless LAN): The Sony TV offers built-in WiFi that allows you to wirelessly access the Internet and your
home network. The TV's built-in WiFi provides a wireless network connection
for the television with easy and quick setup. With this feature, you can easily
connect to a wireless LAN and enjoy the benefits of networking in a
cable-free environment. A wireless connection requires a home network with
an 802.11 access point (802.11n recommended) and internet connection.
Supports WPS, WEP, and WPA security.
WiFi Direct: When using WiFi Direct, you can connect
directly with other devices without using a wireless router. You'll be able to
wirelessly transfer personal content (such as photos & videos) to the Sony
LED-LCD TV without connecting to your home network. WiFi Direct completely
bypasses your WiFi access point/router, so it's easy to set up. Streaming of
copy-protected content and other certain formats are not supported.
DLNA Certified: DLNA certification allows you to enjoy
various content from your home network, such as photo (JPEG), music (MP3/WMA/LPCM),
and video (AVCHD/MPEG/WMV) files stored on your Windows 7/8 PC (or other DLNA
Certified media server) on the Sony HDTV. The TV can be connected to your
compatible PC using a hardwired Ethernet (LAN) connection or Wi-Fi connection
(via built-in WiFi). This eliminates the need to copy your photo, video, and
music files to a separate USB storage device.
Sony Entertainment Network: Once the TV has been connected
to your home network, you can have your favorite internet
content delivered to the Sony LED-LCD TV screen via Bravia Internet Video,
Opera TV Store, or the built-in web browser. You can stream movies, videos,
music, and more with Bravia Internet Video; while the built-in web-browser lets
you search on-line content by URL. The Opera TV Store lets you download
additional apps. Click
here for a full list of Sony Entertainment Network content.
- Bravia Internet Video: Bravia Internet Video serves as
a gateway to online audio/video content, delivering a variety of on-demand
entertainment straight to the Sony TV. Bravia Internet TV allows you to
instantly stream a wide variety of movies, TV episodes, videos, and music
from a large selection of entertainment apps. You'll be able to enjoy some
of the web's most popular online movie services;
Amazon Instant Video,
YouTube, and more. You can also listen to select music services
offered on the internet with this receiver. You'll be able to enjoy some of
the web's most popular internet radio services;
NPR, and more.
- Opera TV Store: The Opera TV Store provides a
collection of additional downloadable web apps that are optimized for TV
viewing. These apps range from videos (viewster),
games, weather (AccuWeather),
news (Associate Press),
world clocks, social networks (Facebook),
- Opera Internet Browser: The built-in Opera Internet
Browser allows you to access select web content through the Sony LED-LCD TV.
Using the Opera Internet Browser, you gain access to Sony.com and Gracenote
Music Services. The built-in internet browser also allows you to enter URLs
basic keyword searches, so you can browse other select websites (text-based
only). The Opera Internet Browser is not a full search engine for the Internet
and Web. For Internet audio/video/photo content, use Sony's Bravia Internet
Video service. Some web-pages maybe too large for download.
Note: Bravia Entertainment Network content requires
a home network with a connection speed of at least 2.5 Mbps recommended (10
Mbps for HD content). Video quality and picture size vary and are dependent
upon broadband speed and delivery by content provider. Online content may
require additional fees and/or PC registration. Available online content may
change without notice.
Miracast Technology: Miracast is a "screen
mirroring" function which lets you view the screen of your WiFi-enabled
Android smart phone or tablet (with support for Miracast) on the Sony LED-LCD
Dual USB Ports: The Sony LED-LCD TV features two USB (type-A) ports for
sharing your photos (JPEG) or videos (MPEG/H.264/XviD/WMV9), and listening to music (MP3/WMA)
from your connected digital camera, USB-enabled MP3 player, or other USB storage
device. You USB-connected device must USB mass storage class compliant and be
formatted in FAT 16/32.
- Photo Playback Auto Start: The TV automatically displays the
thumbnail view screen when the TV is turned on and a digital still camera or
other USB device storing photo files is connected to the TV's USB port.
- Photo Frame: You can enjoy looking at a photo,
listening to music, and viewing the clock/calendar at the same time. To
prevent any type of burn-in, the position of the photo, clock, and calendar
are switched automatically every hour. The TV will automatically shut off
after 1, 2, 4, or 24 hours of Photo Frame mode.
Favorites + Input/Channel Label: The Favorites function
makes it easy to quickly access your favorite TV content. The Favorites menu
manages your preferred TV channels, external inputs, media files, Internet
content, and applications for quick and easy access. You can assign an icon or name to an
external input and connected equipment, as well as edit channel labels to your
RVU Compatible (for DirecTV): This Sony television is RVU-compatible
which means DIRECTV subscribers with the Genie Whole-Home HD DVR can watch live
broadcast and stored content from their DVR on the Sony TV, without the need for
an additional Genie Mini Client devices or set-top boxes. However, you will need
a DECA unit (sold separately) that converts Coax to Ethernet, which will plug
into the Sony TV's LAN port. Make sure the television has the latest
Close Captions (CC): The Sony televisions provides Analog Closed
Captions and Digital Closed Captions. The Digital CC offers customizable text,
font, and size.
ENERGY STAR Certified: This Sony LED-LCD TV exceeds ENERGY STAR
requirements by incorporating advanced power saving features such as Light Sensor
Technology, Advance Contrast Enhancer, and the following Power Management
- Power Saving: This feature reduces the power
consumption by adjusting the backlight brightness of the TV's screen. You can select from Low,
High, Off and Picture Off.
- Idle TV Standby: Automatically powers off the TV after
1, 2, or 4 hours when no buttons are pressed on the remote control or the
- Auto Shut Off: Automatically powers off the TV when no
input signal is detected for approximately 15 minutes.
Timers: The Sony LED-LCD TV offers
On and Sleep timers.
- TV Timer: The TV Timer turns on the television from the
standby mode at a time you set, and tunes to a channel or input of your
- Sleep Timer: The sleep timer switches the television off
after a specified amount of time. The sleep timer can be set to 15, 30, 45, 60,
90, or 120 minutes.
Parental Control: You can select a viewing limitation based
on the TV and movie ratings. Three presets are available (Child, Youth, and
Young Adult) or the limitation can be customized to specific industry ratings.
You can also block specific channels. The control is accessed and protected by a 4-digit password.
You can also block
certain channels or inputs regardless of program ratings.
Automatic Software Updates: Automatic software updates are
done through the TV's Ethernet (LAN) port or built-in WiFi. The TV's software
updates when the television is in standby mode. The tested TV contained software
version 5.005-2.000-00 with an immediate update for software version
5.155-2.100-00( as of 5/6/2013). Visit the
Sony eSupport site for the latest software updates.
Wireless Remote Control: The TV comes supplied with an IR
remote control for wireless operation of the television. The remote is designed
for TV operation only, unless used with Bravia Sync AV components connected by
HDMI. The remote offers a dedicated Netflix button to instantly access your
Netflix account on the Sony TV.
Bravia Sync: This TV is equipped with Bravia Sync, an HDMI
Control function that allows communication between Sony TVs and other Sony
equipment when they are connected via HDMI. Bravia Sync helps you connect
compatible Sony Bravia HDMI equipment, such as a BD player or AV amplifier, to
the TV and control the external equipment using the television's remote control.
With the "Control for HDMI" function, Bravia Sync helps to communicate with
Bravia Sync-compatible equipment using HDMI CEC (Consumer Electronics Control).
Bravia Sync-compatible equipment is listed as a new input source in the
television's menu. The television offers the following Bravia Sync operations
for the listed device.
- BD/DVD Player:
- Automatically turns the "Bravia" Sync-compatible equipment on and
switches the input to that equipment when you select it from the Home
Menu or Sync Menu.
- Automatically turns the TV on and switches the input to the
connected equipment when the equipment starts to play.
- Automatically turns the connected equipment off when you switch the
TV to standby mode.
- AV Amplifier:
- Automatically turns the connected AV amplifier on and switches the
sound output from the TV speaker to the audio system when you turn the
TV on. This function is only available if you have previously used the
AV amplifier to output TV sound.
- Automatically switches the sound output to the AV amplifier by
turning the AV amplifier on when the TV is turned on.
- Automatically turns the connected AV amplifier off when you switch
the TV to standby mode.
- Adjusts the volume (VOL +/-) and mutes the sound (MUTING) of the
connected AV amplifier through the TV's remote control.
- Video Camera:
- Automatically turns the TV on and switches the input to the
connected video camera when the connected video camera is turned on.
- Automatically turns the connected video camera off when you switch
the TV to standby mode.
Note: Control for HDMI (Bravia Sync) is only
available for the connected Sony equipment that has the Bravia Sync
USB Keyboard/Mouse Compatible: You can connect a USB-enabled keyboard
and mouse (both sold separately) to the television for easier web browsing. You
can move the cursor with the USB mouse and enter text with the USB keyboard. Not
all web-based apps support keyboard/mouse control.
Tabletop Stand: The Sony television comes supplied with a
tabletop pedestal stand which must be attached using the supplied hardware. The
television weighs 83.8 lbs with the stand attached. The tabletop stand does not
Optional Wall Mount Brackets: The television can be wall
mounted using an optional wall-mount bracket (sold separately). The TV
has 4 threaded screw holes with a spacing of 400mm (h) x 300mm (v). The screw
holes accept M6 (6mm) screws. The TV weighs 79.3 lbs without the stand.
Note: When mounting the TV on the stand or a wall (with
optional bracket) leave 4" of clearance on each side of the television and
11.875" above the television for adequate ventilation.
Attached AC Power Cord: The television is fitted with an
attached 5' AC power cord which is terminated by a straight two-prong AC plug.
The AC plug sits 1.25" from the wall.