Our special deal on Sony's KDL-40XBR7 lets you have it all: superb picture quality, advanced features and hookup capabilities, sleek looks, and a killer low price. If you've ever owned an XBR TV, you know that Sony goes all out on build quality, to ensure years of exceptional performance. Most current HDTVs look pretty good, but the KDL-40XBR7 displays images with striking clarity and dimensionality.

Motionflow™ 120Hz processing ensures smooth, clear motion
TV makers take different approaches to 120Hz processing, but Sony's Motionflow technology has proven to be one of the most sophisticated and effective. First, it actually reduces blur in the original source image captured by the camera, then it doubles the video frame rate by inserting 60 entirely new frames between the original 60 frames. The system analyzes the movement in each scene and automatically adjusts the amount of enhancement to create seamlessly smooth, sharp pictures.

10-bit LCD panel and video processing for more accurate colors
Another key factor determining picture quality is the color resolution of the LCD panel and video processing circuitry. The KDL-40XBR7's 10-bit LCD panel can display 1024 levels of gradation for each primary color — red, green, and blue — compared to only 256 steps for the 8-bit panels found in most TVs. And 10-bit video processing takes full advantage of the panel's exceptional color resolution to show even the subtlest shadings.

Enjoy better-looking non-HD video, too
High-def video looks amazing, but realistically, we'll probably still be watching some standard-definition programs for a while yet. And that's when you'll appreciate the KDL-40XBR7's powerful video processing. BRAVIA Engine 2™ EX is actually a collection of unique Sony technologies which work together to reduce noise, enhance detail, and optimize contrast on a scene-by-scene basis.

Versatile inputs keep you ready for the latest HD sources
The KDL-40XBR7's "jack pack" includes four advanced HDMI connections that will ensure maximum picture quality as high-def formats evolve. Sony calls them 24p True Cinema capable, which means they can accept the 1080p/24 output from a Blu-ray player. Most movies are originally shot at 24p (24 frames per second), so this feature lets you see video in its most flawless form. One HDMI input is placed on the side of the TV so it's easier to hook up an HD camcorder or video game console.

Learn about the ins and outs of HDMI connections at the Crutchfield Learning Center.
Shop our selection of HDMI cables.

Tip: For a list of over-the-air digital TV stations you can receive, as well as antenna recommendations for your location, enter your zip code in AntennaWeb's mapping tool.

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