The wait is over. Videophiles who have followed the development of Sony's dazzling SXRD (Silicon Crystal Reflective Display) projection TV technology can now enjoy it without taking out a bank loan.

SXRD is a refined version of LCoS (Liquid Crystal on Silicon) display technology. The KDS-R50XBR1 uses Sony's newest high-definition SXRD image panels, each with 1920 x 1080 pixels — the highest resolution available. SXRD also boasts the highest "pixel density" of any TV available, as well as the tightest between-pixel spacing. The distance from the middle of one pixel to the middle of the next is only about 1/8 the width of a human hair! SXRD images possess jaw-dropping clarity, detail and depth, but the most striking quality is a silky smoothness that creates a more filmlike look.

The KDS-R50XBR1's exceptional color purity is one of the main advantages of using three SXRD image panels (one each for red, green, and blue signals). This 3-chip design ensures rich, radiant, rock-steady color. Sony's innovative Cinema Black Pro "dynamic iris" technology improves contrast and black level by reducing the TV's light output in dark scenes. A circuit continuously samples the brightness content of the video signal and adjusts the iris opening on the fly to deliver the best possible brightness, contrast, and black level.

This "Digital Cable Ready" TV can receive both over-the-air and cable high-definition TV signals without using a separate set-top box. To make the most of the built-in cable tuner, request a CableCARD from your local service provider. The CableCARD replaces the cable box, simplifying your hookup, providing a slightly better picture, and eliminating one remote control.

Before now, SXRD was only available in Sony's $30,000 Qualia™ 004 front projector and $13,000 Qualia 006 rear-projection TV (often hailed as the world's finest HDTV). With the KDS-R50XBR1, this groundbreaking technology can now be yours for a fraction of that cost. Once you've seen SXRD work its magic in your home theater, you may decide to stop paying to see movies at the local theater. It's that good.

Tip: To find out if HDTV signals are available in your area, visit this helpful site and punch in your zip code.

Large Item Special Shipping: This item will be delivered and placed in any accessible room in your home. Available to physical addresses in 50 United States only. Limited delivery available to Alaska and Hawaii for $99 per item — call 1-888-955-6000 for more details. Sorry, we can't ship to P.O. Boxes or freight forwarders. Delivery takes 5-7 business days once your order has been processed. Extra charges may apply to items that must be carried up more than 5 flights of stairs. Allow extra time for delivery to remote addresses. Free return shipping not available with this model.

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