Edge-Lit LED Techology: LG's edge-lit LED
technology provides a slim profile and delivers amazing brightness,
clarity and color detail, as well as greater energy efficiency compared to
conventional LCD TVs.
XD Engine: The 37LV3500 utilizes LG's exclusive XD Engine video processing system for crisp
images and rich, vibrant colors.
3,000,000:1 Dynamic Contrast: The LED-LCD TV delivers a
Dynamic Contrast Ratio of 3,000,000:1; which provides stunning colors and deep
black, so your picture's details don't get lost in the shadows.
HDTV Tuner: The TV has built-in over-the-air HDTV (ATSC) and
Digital Cable (QAM) tuners, so you don't need a separate set-top box to receive
and decode over-the-air HDTV/SDTV or unencrypted Digital Cable signals.
1080p Resolution: The LG 37LV3500 LED-LCD TV has a display
resolution of 1920 x 1080. All of the television's video inputs are displayed at
1920 x 1080 (1080p).
Video Inputs: The LG LED-LCD HDTV features HDMI, Component, and
Composite video inputs.
- HDMI: The three HDMI inputs can be used to connect a DVD player, Blu-ray player, or
Satellite/Cable box with an HDMI output. The HDMI 1/2 inputs can also be used
to connect a device with a DVI output (a DVI-to-HDMI adapter cable is
necessary). If a DVI-equipped device is used, a separate audio cable will
also be needed from the device to the "PC/DVI Audio In" 3.5mm stereo audio
jack. No audio cables are needed for an HDMI-equipped device. The HDMI jack
will accept 1080p (60/24Hz), 1080i, 720p, and 480p video signals.
- Component Video: The two Component Video inputs
will accept 1080p (60/24Hz), 1080i, 720p, 480p, and 480i signals.
- Composite: The two composite video inputs will accept
480i only. One composite
audio/video terminal consists of an AV 3.5mm connector and a 6"
mini-to-composite video/stereo RCA adapter.
Note: The television's HDMI inputs do not accept 480i video
Intelligent Sensor: Let the TV do the adjustments for you.
Intelligent Sensor automatically optimizes the picture to the lighting and color
conditions in the room for a more enjoyable viewing experience. The LG LED-LCD TV's
Intelligent Sensor automatically optimizes the picture to the lighting
and color conditions in the room for a more enjoyable viewing experience. Unlike
other sensors which can only sense brightness of
ambient light, LG's "Intelligent Sensor" uses 4,096 sensing steps to
evaluate its surroundings. Using a sophisticated algorithm, the LG processes
picture quality elements including brightness, contrast, color, sharpness and
white balance. The result is a picture optimized for its surroundings, more
pleasing to watch and which can also save up to 50% in power consumption.
Picture Size (Aspect Ratio): This feature lets you
choose the way an analog picture with a 4:3 aspect ratio is displayed on your
TV. You can select a different aspect ratio depending on input source (analog
broadcasting, digital broadcasting, video input). You can select from:
- 4:3: Choose 4:3 when you want to view a picture
with an original 4:3 aspect ratio.
- 16:9: Adjust the picture horizontally, in a linear
proportion to fill the entire screen.
- Just Scan: Normally the edges of video signals are
cropped 1-2%. Just Scan turns off this cropping and shows the complete
- Zoom: Choose Zoom when you want to view the
picture without any alteration. However, the top and bottom portions of the
picture will be cropped.
- Cinema Zoom: Choose Cinema Zoom when you want to
enlarge the picture in correct proportion. This enlarges an image with
cinemascope aspect ratio (2.35:1) without distortion.
- Set By Program: Selects the proper picture
proportion to match the source's image (16:9 or 4:3).
(Picture Control): This feature lets you adjust the picture quality of
the original image. The LG 37LV3500 TV's Picture Wizard (Easy Picture
Calibration) offers self-calibration with on-screen reference points for key
picture quality elements such as black level, color, tint, sharpness and
backlight levels. This feature takes the guesswork out of picture adjustments.
Picture Modes (Presets): There are factory presets for
picture settings available in the user menu. You can use these preset modes or
change each picture setting manually.
- Standard: This mode provides optimum viewing for general use.
- Vivid: Maximizes the effect of the video by strengthening the
contrast, brightness, color, and sharpness.
- Cinema: Optimizes video for watching videos.
- Sport: Emphasizes dynamic video and primary color for optimum
- Game: Provides fast response speed for fast gaming system.
- Expert: This mode allows you to adjust the video quality settings
manually. You can adjust the following.
- Backlight: This function adjusts the
brightness of the backlight behind the LED-LCD screen. Adjusting the
back-light is recommended when setting the brightness of the TV. When
decreasing the backlight, the brightness of the black becomes darker
without any loss in video signal and the power consumption is reduced.
- Contrast: Increase or decrease the gradient of
the video signal. You may use Contrast when the bright part of the
picture is saturated.
- Brightness: Adjusts the base level of the
signal in the picture. You may use Brightness when the dark part of the
picture is saturated.
- Sharpness: Adjusts the level of crispness in
the edges between the light and dark areas of the picture. The lower the
level, the softer the image.
- Color: Adjusts intensity of all colors.
- Tint: Adjusts the balance between red and
- Color Temp: Set to warm to enhance hotter
colors such as red, or set to cool to enhance cooler colors such as
Picture Improvement Technology (Advanced Control):
Advanced Control allows you to adjust some of the advanced video features of the LG
- Dynamic Contrast: Adjusts the contrast to keep it at the best level
according to the brightness of the screen. The picture is improved
by making bright parts brighter and dark parts darker.
- Dynamic Color: Adjusts screen colors so that they look livelier,
richer and clearer. This feature enhances hue, saturation and
luminance so that red, blue and green white look more vivid.
- Skin Color: It detects the skin area of video and adjusts it to
express a natural skin color.
- Noise Reduction: Reduces screen noise without compromising video
- Digital Noise Reduction: Removes noise caused by compressing
- Gamma: You can adjust the brightness of dark areas and middle
gray level areas of the picture.
- Black Level: Sets the black level of the screen to the proper
- Clear White: Makes the white area of screen brighter.
- Eye Care: Adjusts the brightness of the screen to prevent the
screen from being too bright. Dims extremely bright pictures.
- 24p Real Cinema:
Makes video clips recorded in a film look more natural by eliminating judder
- Color Gamut: Maximizes the utilization of colors to increase color
- Edge Enhancer: Shows clearer and distinctive, yet natural edges
of the video.
- x.v.YCC: This feature produces richer colors from
x.v.YCC compatible sources.
- Color Filter: This function filters specific colors in the video.
You can use the RGB filter to set color saturation and hue accurately.
- Color Temperature: Adjust the overall color the screen by
changing the white baseline.
- Color Management System: A tool that allows you to make adjustments by
using test patterns; this does not affect other colors, but can
be used to selectively adjust the 6 color areas
ISFccc Ready: LG's ISFccc Ready HDTVs contain the detailed
standards necessary for professional calibration of brightness, contrast, tint,
sharpness, color levels and much more to meet local lighting conditions for both
day and nighttime viewing. Settings are added to preset modes for easy access
from your LG remote
Note: Detailed calibration requires a licensed technician.
Please contact your local dealer to inquire about an ISF certified technician.
Infinite Sound: Infinite Sound is a patented LG proprietary sound processing technology that
delivers immersive 5.1 surround sound with just two front speakers.
Sound Modes: Sound Mode lets you enjoy the best sound
without any special adjustment using factory presets. Standard, Music, Cinema,
Sport, and Game are preset for optimum sound quality.
Tone Control: You can adjust the TV's Bass & Treble output.
Clear Voice II: Clear Voice II
enhances and amplifies the frequency range of the human voice to help keep
dialogue audible when background noise swells.
Auto Volume: Auto Volume makes sure that the volume level remains
consistent whether you are watching a commercial or a regular TV program.
Because each broadcasting station has its own signal conditions,
volume adjustment may be needed every time the channel is changed. This feature
allows users to enjoy stable volume levels by making automatic adjustments for
Audio Outputs: The LG HDTV features an optical digital
output and headphone (3.5mm) output.
- Digital Audio Output: The optical digital output
terminal will output Dolby Digital (when available) or 2 channel PCM. The
digital optical output terminal only sends an audio signal in Dolby Digital
when receiving Dolby Digital surround sound from a digital broadcast channel
through the TV tuner. The optical digital audio output will only output in
2ch stereo from sources connected to the television via HDMI, RCA, or USB.
- Headphone Output: The TV's 3.5mm headphone output lets
you listen to the television's sound privately through a set of headphones.
The headphone output has a max audio output of 10-15mW and impedance of
PC-Compatible: This unit has a rear-panel 15-pin D-Sub (RGB)
input that allows you to use it as a high-resolution computer monitor. This
input consists of a stereo mini-jack and an analog RGB (D-Sub 15-pin) jack. This
jack allows you to connect a personal computer with a D-Sub 15-pin output. When
using the RGB (D-Sub 15-pin) jack, you must use the PC Audio 3.5mm input for
your audio connection. Any HDMI input can also be used with a computer. The TV
can be set to automatically adjust to the video signals received, or you can use
the setup menu to adjust the screen's Position, Size, and Phase.
Note: The LG LED-LCD TV provides an optimal PC resolution of
1920 x 1080p (60Hz).
USB Port: The television features one USB (type-A port) for
playback of video, still image, and music files stored on a connected USB mass
storage class (MSC) device. This TV can playback still image files (JPEG), video files
(DivX/MPEG), and audio files (MP3).
Note: The recommend capacity is 1TB or less for a USB external
hard disc and 32GB or less for a USB memory. USB storage devices must be
formatted as FAT 32 or NTFS file system provided with the Windows operating
Compatible Audio/Video/Photo File Formats:
The LG LED-LCD TV is compatible with the following video, still-image, and audio
formats via USB.
Still Image Files
Video Formats: MPEG, DivX, AVI, WMV,
Resolution: up to 1920 x 1080 (640 x 480 for Motion JPEG)
Frame Rate: up to 30 fps (1920 x 108) or 60fps (1280 x 720)
Max Video Bit Rate: 20 Mbps
Still Image Formats: JPEG
Baseline Resolution: 64 x 64 to 15360 x 8460
Progressive Resolution: 64 x 64 to 1920 x 1440
Audio Format: MP3
Bit Rate: 32-320 kbps
Sampling Rate: MPEG1 Layer 3 (32/44.1/48kHz), MPEG2 Layer3
(16/22.05/24kHz), MPEG2.5 Layer3(8/11.025/12kHz)
Software Update: You can update the TV with the latest
software to enhance the product operation and/or add new features via the TV's
AV Modes: AV Mode is three preset picture and audio settings.
It allows the viewer to quickly switch between common audio/video settings. It
includes Cinema, Sports, and Game Modes. With AV Mode, you can easily select from one of three picture modes for "Cinema," "Sports," or "Games"
to enjoy an optimized picture and sound experience.
Favorite Channels: Favorite Channels are a convenient
feature that lets you quickly select channels of your choice without waiting for
the TV to search through all the in-between channels. You can check which
channels are stored in the memory by displaying the favorite channel list.
Input Label List: The LG HDTV will only display inputs which are
connected to the television. You can select from preset names to label each
Analog and Digital Caption Modes: Analog and Digital Captions are provided to help the
hearing impaired watch TV. Select a caption mode for displaying captioning
information if provided on a program. Analog caption displays information at any
position on the screen and is usually the program's dialog. Caption/Text, if
provided by the broadcaster, would be available for both digital and analog
channels on the Antenna/Cable. This TV is programmed to memorize the
caption/text mode which was last set when you turned the power off.
Picture/Sound Test: This function is a customer support
function that can execute picture and sound tests.
Parental Control: Parental Control can be used to block
specific channels, ratings, and other viewing sources (external input block).
The Parental Control Function is used to block program viewing based on
the ratings sent by the broadcasting station. The default setting is to allow
all programs to be viewed. Viewing can be blocked by choosing the type of the
program and the categories. It is also possible block a specific channel. The Parental Control function is protected by a 4-digit user
Key Lock: This feature can be used to prevent unauthorized
viewing by locking out the front panel controls, so that it can only be used
with the remote control.
ENERGY STAR Certified:
Earning the ENERGY STAR means a product meets strict energy efficiency
guidelines set by the US Environmental Protection Agency and the Department of
Energy. For TVs, it means they save energy both in Standby and On modes. ENERGY
STAR qualified TVs use about 30% less energy than standard units.
Timers: The LED-LCD TV employs On, Off, and Sleep Timer functions.
- Auto On/Off: You can program the television to turn On and turn
Off at a certain time. You can set the On and Off timer to Daily, Mon-Fri,
Mon-Sat, Sat-Sun, or Once. You can also set the input, channel, and volume
level for the On Timer. If you do not press any button within 2 hours after
the TV turns on with the On Timer, the TV will automatically revert back to
- Sleep Timer: The Sleep Timer turns the TV off at the
preset time (10, 20, 30, 60, 90, 120, 180, or 240 minutes).
Control: The supplied IR remote control is designed to only operate the
LG LED-LCD television and SIMPLINK connected components.
SIMPLINK: SIMPLINK allows you to control and play other
LG AV devices connected with HDMI cable without additional cables and settings,
from the television's remote control. SIMPLINK provides the following remote
- Direct Play:
After connecting AV
devices to the TV, you can directly control the devices and play media
without additional settings.
- Select AV Device:
Enables you to
select one of the AV devices connected to the TV.
Playback: Control playback of
connected Blu-ray and DVD players.
- Power Off All Devices:
When you power off
the TV, all connected devices are turned off.
- Switch Audio-Out:
Offers an easy way
to switch audio-out.
- Sync Power On:
When the equipment
with SIMPLINK function connected HDMI terminal starts to play, The TV will
automatically turn on.
Note: To operate SIMPLINK, an HDMI cable over
Version 1.3 with CEC function should be used. This TV may work with devices
with HDMI-CEC support, but only devices with the "SIMPLINK" logo are fully
RS-232C Port: You can connect the RS-232C (serial port)
input jack to an external control device (such as a computer or A/V control
system) to control the TV's functions externally.
Pedestal Stand: The TV is shipped with a pedestal stand
unattached; assembly is required using the supplied hardware. The tabletop stand
allows the television to swivel 20° left or right. The television weighs 29.7
lbs with the stand.
Wall Mounting: The
pedestal stand can be removed to wall-mount the television with and optional
bracket (sold separately). The TV has four threaded inserts on the back for use
with an optional wall-mount bracket. The spacing of the mounting holes is 200mm
horizontal x 200mm vertical. The threaded inserts require 6mm machine screws
(not supplied). The television weighs 25.7 lbs without the stand.
Note: When mounting the TV on the stand or a wall (with
optional bracket) leave 4" of clearance on each side of the television and
4" above/below the television for adequate ventilation.
Attached AC Power Cord: The television feature an attached 5' AC power
cord. The power cord is fitted with a straight AC plug that sits 2.0" from the