CES Spotlight: Alpine ICS-X7HD Digital Media Receiver iPhone Features
We’ve long recommended Alpine receivers to anyone looking for great sound and solid performance. Now, with their ICS-X7HD digital media receiver, they’ve given you smartphone junkies and digital-media aficionados a receiver that speaks your language. Not only will it connect to your iPhone® or Android™ phone to take advantage of apps you’ve loaded, it also comes with built-in Bluetooth® that lets you make hands-free calls and stream music wirelessly. To top it off, its built-in HD Radio™ tuner allows you to enjoy vastly-improved sound quality from participating local AM and FM stations.
Zak: I'm at the Alpine booth at CES 2013 with Steve — and tell us about the ICS-X7HD.
Steve: Well, what we've noticed.and actually we're now in the "Play Smart" zone. So this area of the booth is dedicated to smartphone integration in the car. And what we've found is, a lot of consumers are really looking to get some of the features that they enjoy so much on their phones into the dash of their vehicles.
An ICS-X7HD is one of our premier products that's designed to do that. So what we're showing is this particular product is really compatible with both major phone platforms. This, what you're seeing here, is the actual iPhone integration features and then next we're gonna show you some of the features that if offers with Android.
Now as far as iPhone goes, one of the greatest technologies that iPhone has developed is Siri because it allows you to control things using your voice. And this is great for the car application, because now instead of looking at your dashboard or your phone you're looking at the road, and you're focusing on driving. So by applying Siri to the car, now we can do things like change sources, we can send an email or a text, and have a text read back to us while we're driving — without having to look at or operate the phone.
So the way Siri works on this model is by pushing and holding the Siri button. That actually activates the Siri function. So now I get all the features and functions that I would be used to with my phone with Siri, but now done through the radio of the car and it allows easier, safer operation in driving.
Now in addition, we've partnered with Aha radio, so now Aha is an integrated feature into this when you're using an iPhone. So now I've got access to all the content Aha has to offer — thousands of different channels of internet radio content, both music, news, sports, those types of things. So it's really, really handy for people who want to have all of their content on the go.
Zak: Thanks Steve.