Executive Vice President of Merchandising
Rick Souder
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Rick Souder joined the Crutchfield executive team in July of 2003. He is responsible for merchandising and takes a lead role in developing long-term growth strategies and continually reviewing the company's product offerings. Rick also serves as the company's Chief Operating Officer.
Prior to joining Crutchfield, Rick was Vice President and General Merchandise Manager for Circuit City Stores, Inc., with overall responsibility for the company's $5 billion annual audio/video/mobile business.
A graduate of the University of Virginia, Rick joined Circuit City in 1987 as a TV buyer and rose through the company's ranks to supervise all of the company's audio/video merchandising. He also has served as Director of Inventory Management and Planning for The Gap, a national clothing store chain, and as a merchandising executive with a women's apparel division of the U.S. Shoe Corporation.
Rick serves on the Board of the Progressive Retailer's Organization — a multi-billion dollar buying organization comprised of 18 of the nation’s top consumer electronics specialists. Rick is also a volunteer instructor and President of the Board of Directors of Wintergreen Adaptive Skiing (WAS). WAS teaches people with disabilities to ski and snowboard using specialized equipment and teaching techniques.
