Crutchfield Customer Review (What's this?)
Bright, open, airy, detailed, dynamics through the roof. I upgraded from a very old Pickering cart that was excellent in its day, but its day was a long time ago. That's by way of saying that if your current cartridge is newer and/or pretty good, the improvement may not be as pronounced for you as it was for me. That said, I couldn't be more pleased with the AT 740. It's not inexpensive, but I think worth the price. I simply can't imagine that paying $600, $800, or more could result in a significantly better sound. Be aware that mounting it to your headshell can be challenging. Neither pair of included screws fit mine (one too long, the other too short). But DO NOT discard the one screw that holds the cart to the black plastic retaining device in which it ships. That screw turned out to be the Goldilocks screw for me ("just right"). Find a second one that size in your tool kit or the hardware store and you're good to go. The included nuts will fit that screw. (Obviously, your headshell may accommodate different screws.) Be sure to wet clean your records (including new ones) to get most of the dust out of the grooves; it takes a little effort, but it's oh-so-worth-it. The AT VM740ML is a terrific cartridge which has given my vintage Dual 701 TT a new lease on life. Recommended in the highest terms.
Pros: - Superb sound, which is the whole point, no? - Well-packaged - Screw driver and small brush included
Cons: - Installation can be challenging; just take your time