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Audio-Technica VM740ML

Dual moving magnet phono cartridge with MicroLine® stylus

2 Reviews

Item # 057VM740ML

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Our take on the Audio-Technica VM740ML

Stay in the groove

What makes one stylus better than another? The shape and mounting of the stylus — the tiny diamond that traces the grooves of the record — is where small changes make a big difference in sound quality. The Audio-Technica VM740ML phono cartridge features an advanced 2.2 x 0.12 mil MicroLine stylus in a durable aluminum alloy housing. It gets deep into the cut and reproduces the smallest details of the music. When you're talking about the warm, natural sound of great vinyl, that small difference can mean everything.

Product Highlights:

  • dual moving magnet design for excellent stereo separation
  • center shield plate between left and right channels reduces crosstalk
  • durable, low-resonance die-cast aluminum alloy housing
  • 2.2 x 0.12 mil MicroLine stylus traces grooves extremely accurately
    • multilevel shape reduces wear on records
  • all-metal cantilever
  • frequency response 20-27,000 Hz
  • output voltage: 4.0 mV
  • stereo separation: 28 dB
  • channel balance: 1.0 dB
  • tracking force range: 1.8-2.2 grams
  • recommended tracking force: 2.0 grams
  • load impedance: 47k ohms
  • 3/4"W x 3/4"H x 1-1/8"D
  • cartridge weight: 8 grams
  • warranty: 1 year
  • Our 60-day money-back guarantee

What's in the Box:

  • Dual moving magnet stereo phono cartridge
  • 4 Lead wires
  • 2 Long screws
  • 2 Short screws
  • 2 Nuts
  • 2 Washers
  • Brush
  • Non-magnetic screwdriver
  • User Manual
  • Disposal Note

Audio-Technica VM740ML Reviews

Average Customer Review(s):

(2 Reviews)

Highly Recommended

Philip from Washington, DC on 7/3/2018

Crutchfield Customer Review (What's this?)

Bright, open, airy, detailed, dynamics through the roof. I upgraded from a very old Pickering cart that was excellent in its day, but its day was a long time ago. That's by way of saying that if your current cartridge is newer and/or pretty good, the improvement may not be as pronounced for you as it was for me. That said, I couldn't be more pleased with the AT 740. It's not inexpensive, but I think worth the price. I simply can't imagine that paying $600, $800, or more could result in a significantly better sound. Be aware that mounting it to your headshell can be challenging. Neither pair of included screws fit mine (one too long, the other too short). But DO NOT discard the one screw that holds the cart to the black plastic retaining device in which it ships. That screw turned out to be the Goldilocks screw for me ("just right"). Find a second one that size in your tool kit or the hardware store and you're good to go. The included nuts will fit that screw. (Obviously, your headshell may accommodate different screws.) Be sure to wet clean your records (including new ones) to get most of the dust out of the grooves; it takes a little effort, but it's oh-so-worth-it. The AT VM740ML is a terrific cartridge which has given my vintage Dual 701 TT a new lease on life. Recommended in the highest terms.

Pros: - Superb sound, which is the whole point, no? - Well-packaged - Screw driver and small brush included

Cons: - Installation can be challenging; just take your time

Nice cartridge

Michael from Sylvester, GA on 11/23/2017

Crutchfield Customer Review (What's this?)

The 740 represents the low end of ATs high-end MM line, which includes the 740, 750 and 760. For reasons I do not understand, the cheaper 740 has the most advanced stylus shape of the three [Namiki Precision Jewel Company, Micro Ridge/Line], followed by the 750, which features a Shibata diamond, and lastly the 760 which sports a Fine Line. You'd think it would be the other way around. Neither the Shibata nor the Fine Line possess the scanning and contact radius of the Micro Line stylus. As far as I can tell, the 740 is similar (if not the same) electrically as the lower priced VM540ML, which replaces the discontinued 440ML. AT claims the 740 aluminum body suppresses resonances better than the VM540 plastic body. I have no idea if this is true, or just marketing. In any case, a recent on-line technical review of the lower priced VM540ML found that the 440ML's 6dB peak (from 12-15kHz) is missing, which is a good thing. The sound, IMO, is like a smooth 440ML, sans the aggressive highs. It tracks as well as anything I've encountered. If you want the "romantic" type sound of something like a Denon DL-103, this is probably not going to do it for you. If you would like an AT-440ML without the aggressive highs, I'd certainly recommend you look in to the AT540ML. If you want something a little more cosmetically presentable, and perhaps even sonically better than the 540, for just a little more money, then the 740ML is hard to beat.

Pros: Much better than the discontinued 440ML. Looks great. Microline Stylus Great tracking.

Cons: Not sure if it is sonically different than the lower priced VM540ML.


Hands-on research

Product Research


Dual Moving Magnet Stereo Cartridge: The VM740ML MicroLine stylus cartridge is a premier 700 Series model in Audio-Technica's new VM cartridge line. Like all VM cartridges, the VM740ML is equipped with dual magnets that are positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. The cartridge's MicroLine stylus allows it to trace the record groove with incredible accuracy, resulting in nuanced audio reproduction that elliptical and conical styli simply can't match. The stylus's multilevel shape also wears better than other styli, while reducing the wear on your records.

  • VM dual magnet cartridge with with MicroLine stylus
  • Aluminum tapered cantilever
  • Paratoroidal coils improve generating efficiency
  • Center shield plate between the left and right channels reduces crosstalk
  • Die-cast aluminum alloy housing reduces vibration and adds a natural electrical shield
Note: Mounting hardware is included, along with a brush & non-magnetic screwdriver.


  • Frequency Response: 20-27,000 Hz
  • Channel Separation: 28 dB (1 kHz)
  • Vertical Tracking Force: 1.8-2.2 g (2.0 g standard)
  • Stylus Construction: Nude square shank
  • Recommended Load Impedance: 47,000 ohms
  • Output: 4.0 mV (at 1 kHz, 5 cm/sec)
  • Channel Balance: 1.0 dB (1 kHz)
  • Stylus Shape: 2.2 x 0.12 mil MicroLine
  • Cantilever: Aluminum tapered pipe
  • Mount: 1/2"
  • Replacement Stylus: Part # VMN40ML
  • Coil Impedance: 2,700 ohms (1 kHz)
  • DC Resistance: 800 ohms
  • Load Capacitance: 100-200 pF
  • Coil Inductance: 460 mH (1 kHz)
  • Static Compliance: 40 x 10-6 cm/dyne
  • Dynamic Compliance: 10 x 10-6 cm/dyne (100 Hz)
  • Vertical Tracking Angle: 23°

Dimensions: 0.75" (w) x 0.75" (h) x 1.125" (d)

Weight: 8 g (0.3 oz)

Our Product Research Team

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Q & A

Customer Q&A

Crutchfield asked  
Why did you buy this?

Great products, have used them since 1975 !! [ Joseph Palmeri  May 19, 2018 ]
I( have used them for years and this product is recommended for the Technics SL-1200 [ paul  May 16, 2018 ]

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