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Customer Reviews

Audio-Technica VM740ML

Dual moving magnet phono cartridge with MicroLine® stylus

MFR # VM740ML

Audio-Technica VM740ML

Audio-Technica VM740ML

Dual moving magnet phono cartridge with MicroLine® stylus

MFR # VM740ML

6 reviews
View this product

Great cartridge

Crutchfield customer from Bettendorf, IA on 1/20/2021

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Brings out the details from the records, however, also let's one know when the recording isn't as great. One noticeable difference is that the records sound much quieter and can hear less of the crackles etc. Using this with a 1210GR turntable...would highly recommend this cartridge. Additionally, the service from Crutchfield has been fantastic as always!

Pros:

Cons:

Crutchfield response on

1 of 1 found this helpful

Better bass and treble compared to $100-200 ootiins

Crutchfield customer from Cary, NC on 7/12/2020

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Installed on an older Kenwood KD 5100 turntable that is in good condition that I purchased used. At this point, I have about 10 hours of use on this cartridge. Happy to say it has been the best sounding cartridge I have used in my year and a half of experience with vinyl. Clear improvement for both bass and treble when compared to the 2 cartridges I've used from a tier below ($100-200). Additionally, the soundstage is more defined and images are more precise. A bit unexpected, but I also think the noise from some of my older records is lower so that it is easier to focus on enjoying the music. No negatives as of yet. Will probably just encourage me to keep seeking improvement, which is probably a bit negative since it won't come cheap :)

Pros: bass treble easy alignment build quality

Cons: none yet

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0 of 0 found this helpful

Audio-Technica VM740ML -- the best of three!

Crutchfield customer from Williamsville, NY on 12/26/2019

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I'm quite pleased with this cartridge. It tracks well, and sounds very good over the short time I've used it. It is clean, top to bottom, and is pretty well-balanced over the entire frequency range. However, the cartridge is just a touch bright for my taste. The highs are very clean, with no obvious distortion getting in the way -- but they do seem to be a bit enhanced to my ears. On the other hand, the three cartridges (all in the $300-$500 price range) that I've tried in my system recently sound much the same. I am quite willing to admit that this could be due to my ears (I've gotten used to the little silver discs!), or to some other peculiarity of my system. Or it could just be chance -- and my finite budget. Of the three cartridges, though, this one is my favorite. One of the others (another moving magnet) has a hint of coarseness in the highs. The second (a moving coil) has just an inkling of a "hollow" sound, not pronounced, but tiring to listen to, even over just one side of an LP. These are, of course, very subjective comments based on limited listening to some of my favorite classical LPs. If you are into pop or jazz, this "review" may not be of any use to you. But if you enjoy classical music and have at least a mid-level system, this may be the reasonably-priced cartridge that you're looking for.

Pros: Clean and clear over the entire frequency range.

Cons: Slightly enhanced highs.

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1 of 1 found this helpful

Audio-Technica VM740ML

Crutchfield customer from Merritt Island, FL on 8/25/2019

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It seems like a great cartridge. It sounds very clear and bright - perhaps a bit too bright for my speakers. However, my system is set up in a very lively room so I will have to look into damping it a bit.

Pros:

Cons:

Crutchfield response on

4 of 4 found this helpful

Highly Recommended

Philip from Washington, DC on 7/3/2018

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Bright, open, airy, detailed, dynamics through the roof. I upgraded from a very old Pickering cart that was excellent in its day, but its day was a long time ago. That's by way of saying that if your current cartridge is newer and/or pretty good, the improvement may not be as pronounced for you as it was for me. That said, I couldn't be more pleased with the AT 740. It's not inexpensive, but I think worth the price. I simply can't imagine that paying $600, $800, or more could result in a significantly better sound. Be aware that mounting it to your headshell can be challenging. Neither pair of included screws fit mine (one too long, the other too short). But DO NOT discard the one screw that holds the cart to the black plastic retaining device in which it ships. That screw turned out to be the Goldilocks screw for me ("just right"). Find a second one that size in your tool kit or the hardware store and you're good to go. The included nuts will fit that screw. (Obviously, your headshell may accommodate different screws.) Be sure to wet clean your records (including new ones) to get most of the dust out of the grooves; it takes a little effort, but it's oh-so-worth-it. The AT VM740ML is a terrific cartridge which has given my vintage Dual 701 TT a new lease on life. Recommended in the highest terms.

Pros: - Superb sound, which is the whole point, no? - Well-packaged - Screw driver and small brush included

Cons: - Installation can be challenging; just take your time

Crutchfield response on

9 of 10 found this helpful

Nice cartridge

Michael from Sylvester, GA on 11/23/2017

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The 740 represents the low end of ATs high-end MM line, which includes the 740, 750 and 760. For reasons I do not understand, the cheaper 740 has the most advanced stylus shape of the three [Namiki Precision Jewel Company, Micro Ridge/Line], followed by the 750, which features a Shibata diamond, and lastly the 760 which sports a Fine Line. You'd think it would be the other way around. Neither the Shibata nor the Fine Line possess the scanning and contact radius of the Micro Line stylus. As far as I can tell, the 740 is similar (if not the same) electrically as the lower priced VM540ML, which replaces the discontinued 440ML. AT claims the 740 aluminum body suppresses resonances better than the VM540 plastic body. I have no idea if this is true, or just marketing. In any case, a recent on-line technical review of the lower priced VM540ML found that the 440ML's 6dB peak (from 12-15kHz) is missing, which is a good thing. The sound, IMO, is like a smooth 440ML, sans the aggressive highs. It tracks as well as anything I've encountered. If you want the "romantic" type sound of something like a Denon DL-103, this is probably not going to do it for you. If you would like an AT-440ML without the aggressive highs, I'd certainly recommend you look in to the AT540ML. If you want something a little more cosmetically presentable, and perhaps even sonically better than the 540, for just a little more money, then the 740ML is hard to beat.

Pros: Much better than the discontinued 440ML. Looks great. Microline Stylus Great tracking.

Cons: Not sure if it is sonically different than the lower priced VM540ML.

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Customer review photo

20 of 20 found this helpful

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