If you are not familiar with the Monster company, they are one of the biggest and best names in the cable world. I used their Monster guitar cables for years and never had an issue, so this was a simple choice.
Yes, it would be more convenient to have an obvious color distinction between +/-, but unless you are setting up the speakers in the dark, it's not that bad to read the white text on the one side - it is obvious.
Sound quality is what you expect, and the cable construction seems sturdy. Doesn't twist or bunch up, and strips relatively easy for being a little bit of a boxy shape.
Pros: - Sound quality
Cons: Same as others said, an 'obvious' red/black cable is always nice, but, I prefer the quality of this cable, so having to look a little more closely to figure it out is not a big deal.