Love this camera! I used to own a Sony A7 but wanted the in-body image stabilization and better sensor that came with the A7iii. The only problem is that I use my camera primarily for hiking and backpacking and didn't want an extra 6 ounces of weight. This camera is the perfect solution. It's virtually the same size if not smaller than my A7 and weighs about the same. Some people complain about the smaller viewfinder and lack of an eye cup, but I always shoot outdoors with a hat on and that really does the same thing to block any glare. I didn't find the smaller viewfinder an issue at all, especially considering the other trade-offs I'd make to have a larger viewfinder.
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This is a phenomenal camera with a smaller form factor and full size sensor. I would consider myself a serious enthusiast for photography - not a pro. I used a Canon full frame SLR for many years, downsized to the Fujifilm XE-3 mirrorless, and now I feel like I came back to a nice balance between the two - it's just right. I use it for photography but also for video streaming for work video conferencing by hooking it up to my computer using a USB adaptor. The best part of that is the camera does not overheat at all and I can run video 10 hours straight without an issue (just remember to flip the LCD screen over so it stays off). For camera use the image quality is excellent, although the lens of course plays a huge role (currently using the Sony FE 35 mm 1.8). The autofocusing function on the eye is a nice touch. For regular video capture it is extremely good with 4K video and has fast autofocus that will lock in people's faces. The touchscreen allows convenient focusing adjustments by touching the object of interest. It was clearly made for contemporary practices with a flip out LCD screen that comes out towards the side for self-filming so it won't interfere with the microphone, so a vlogger could use this perfectly. Overall I am very happy with this product and would highly recommend.
Pros: Excellent image and video quality, fast autofocus. Does not overheat with video streaming. Small form factor.
Cons: The menu button is in the middle of the back of the camera, making it hard to reach when navigating the menu one-handed.
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