Contact us
Close contact box
Connect ID #
329 681 686 3
Connect ID #
329 681 686 3
All finished with your chat session?

We’ll email you a transcript of this conversation for your records.

All of our representatives are
currently chatting with other customers.

Please enter your name.  
Please enter a valid email address. Why is this required?
Please enter your US phone number.  

For Tech Support, call 1-888-292-2575

Thank you, !
Our conversation will be emailed to
Chat Advisor Image

Your Advisor,

More about me
Please enter a question  
Don't wait on hold. We'll call you back when it's your turn to talk with the next available .
Please enter your name  
Please enter your phone number  

Please enter a message  

Calls may be recorded for training and quality control purposes.

We are located in Virginia USA.

SureFeed Microchip Feeder for Cats and Small Dogs

Smart pet feeder opens only for programmed pets

Item # 470MPF001

This feeder is an easy way to make sure the right pet is eating the right food.

This feeder is an easy way to make sure the right pet is eating the right food.

Need help?
Contact our Virginia-based experts.
Top seller

Item # 470MPF001

Ships free

Temporarily out of stock Why?

Expected: 12/6/2021

Need help?
Contact our Virginia-based experts.

About the SureFeed Microchip Feeder for Cats and Small Dogs

To each his own (food)

My first cat Lucy was a grazer. She would eat a little now and leave some for later. When I adopted a second cat, I had to start separating them at feeding time because Radar would eat all of his food and then all of Lucy's food. Then we added in a prescription diet and a couple of dogs. Yup, feeding time at our house is complicated.

To each his own (food)

My first cat Lucy was a grazer. She would eat a little now and leave some for later. When I adopted a second cat, I had to start separating them at feeding time because Radar would eat all of his food and then all of Lucy's food. Then we added in a prescription diet and a couple of dogs. Yup, feeding time at our house is complicated.

It's no surprise that I was pretty excited to try out this microchip pet feeder. What a cool way to make sure everyone is eating the right food! The feeder opens only when approached by the pet whose microchip is programmed into the device. If you don't have a microchip — no problem — it comes with an RFID tag for your pet's collar. Once the registered pet is finished eating, the feeder door shuts on its own, preventing other pets from accessing the food.

Radar the cat using the SureFeed Microchip Pet Feeder

Some pets need a little time to adjust to a new feeder, but my cat Radar dove right in.

Move at your pet's pace

The manual has a really helpful section on training your pet to use the feeder. Some pets may be cautious of the feeder's lid motion at first, but the built-in training mode lets you ease them into it gradually.

My cat Radar is seriously food-motivated so I decided to jump right in. It took him a few loops around the feeder to figure it out, but then he walked right up and started eating. I was using high-value wet food to lure him, so that probably flattened his learning curve a bit.

The tray holds about a can of his food — just be sure to leave clearance for the door to close! I didn't spread the food out enough the first time and some of it got on the door when it shut. Happily, the door can be easily removed for cleaning.

It's decor-friendly

The feeder has a nice, clean design that fit in beautifully at my house. So I shouldn't have been surprised that it attracted some attention when I brought it back into Crutchfield HQ. In fact, two different co-workers said it looked like a luxury yacht!


Product highlights:

  • designed for multi-pet homes
    • great for cats or small dogs on weight management and prescription diets
  • lid opens only for programmed pets
    • stores up to 32 pet identities in memory
    • compatible with all identification microchips
    • works with SureFlap RFID collar tag (one tag included)
  • lid close delay switch lets you adjust how long the feeder stays open after the programmed pet leaves
  • sealed bowl keeps food fresher
    • suitable for wet or dry food
    • bowls are removable for cleaning
    • holds about one cup
  • powered by 4 C batteries (not included)
    • a low battery indicator will flash when the batteries need to be changed
  • 9"W x 7-7/8"H x 12-5/8"D
  • warranty: 3 years
  • Our 60-day money-back guarantee
  • MFR # MPF001

What's in the box:

  • Microchip pet feeder
  • Single bowl (installed)
  • Divided bowl
  • Silicone rubber mat
  • RFID Collar tag
  • User Manual

Customer reviews

Loading reviews...

SureFeed Microchip Feeder for Cats and Small Dogs reviews

Average review:

16 reviews

Thanks for submitting your review

Filter by rating

Customer photos

Sort reviews

Sort by:
Items per page:
View page:

Verified customer (What's this?)
Verified employee purchase (What's this?)



Crutchfield response

<< >>

More details on the SureFeed Microchip Feeder for Cats and Small Dogs

Mark G.

Product Research


Overview: The Sure Petcare SureFeed Microchip Pet Feeder (MPF001) is designed for multi-pet homes to prevent pets from stealing each other's food. The feeder recognizes your pet's implanted microchip or RFID collar tag, and opens the powered lid only for the intended pet. When the pet walks away, the lid will automatically close. This ensures that prescription pet food is consumed by the right pet, and that another pet won't gobble up the intended pet's food when he's not eating. The pet feeder comes with a single bowl, a split bowl, a rubber mat, and an RFID collar tag. The feeder is designed for indoor use only, and is recommended for cats and small dogs.

Microchip Pet Feeder: The pet feeder has a built-in microchip reader that recognizes your dog's or cat's implanted RFID microchip or collar tag and opens the lid on the food bowl. Each microchip and collar tag must be registered with the microchip reader so it can be recognized. The Microchip Pet Feeder is compatible with all microchips commonly used for pets, including those with 15-digit, 10-digit, and 9-digit models.

Note: Additional RFID collar tags are sold separately by the manufacturer. Up to 32 pets can be programmed into the pet feeder at the same time.

Food Bowls: The Microchip Pet Feeder comes with two bowls -- a single bowl and a split bowl (for using wet and dry food simultaneously). Each bowl has the capacity of about 400ml (13.5 fluid ounces), or two pouches of wet food. The bowls have a rubber gasket around the top. When the lid of the feeder is closed, it seals the bowl, keeping the food fresh and prevents flies from entering. A silicone rubber mat is included for catching food scraps, making it easy to clean. The bowls and mat should be hand washed only. Additional food bowls in different colors are available from the manufacturer.

On Board Controls: The feeder has three buttons on the rear panel for manual operation and programming:

  • Open/Close: A large round button lets you manually open or close the feeder lid as needed. This is handy for inserting or removing the bowl or cleaning the feeder.
  • Add Pet: The Add Pet button puts the microchip reader into Learn mode. When your pet eats from the bowl for the first time, the microchip reader will recognize his microchip or RFID collar tag, and enter the number into memory. You will need to program the chip/tag for each pet in the household into the microchip reader.
  • Training Function: The "Fn" button starts the multi-stage training function for introducing your pet to his new feeder. The amount of time required for each stage will vary with each pet (days/weeks). You should give your pet ample time with each stage until he is happy with his new feeder, and will eat without worry. It is recommended that each pet has his own feeder, placed in separate areas.

Lid Closure Delay: The lid closes shortly after your pet exits the feeder. If other pets are stealing the food after the intended pet has left the area, you can shorten the delay time before the lid closes. If your pet seems nervous about the lid movement, you can lengthen the delay time to give him more time to move away before the lid closes. The delay time switch is on the bottom of the feeder, and is numbered I (shortest delay), II (standard delay), and III (longer delay).

Power: The SureFeed Microchip Pet Feeder is powered by four C cell batteries. High quality, brand name batteries are recommended for best results. Fresh batteries last approximately 6 months.

Loading accessories...

Customer Q&A

6 questions already asked

Does SureFeed pet feeder comes with a plug in option instead of batteries?
[ Motoko  Nov 21, 2021 ]
2 answers
no, but the batteries last a year plus. I have been using two of these feeders for about two years and have only changed the batteries once.
[ Faune  Nov 22, 2021 ]
No it does not come with a plug option. But I wouldn't worry about needing batteries. Ive had the same batteries in mine since i bought it near the beginning of the year. I hope this helps.
[ JARED MICHAEL  Nov 21, 2021 ]
Where can i buy rear cover?
[ Annie  Jul 05, 2021 ]
1 answer
We have not received any answers from other customers on your question. I would recommend reaching out to an Advisor by phone (1-800-324-9695) or online chat. They should be able to help answer your question.
[ Calvin  Jul 12, 2021 ]  Staff
I have three cats. One is on a diet. Can I set it so the one only gets a certain amount and the other two get as much as they want? Also can the food for the one be spaced throughout the day? Thanks, Dave
[ David  Mar 02, 2021 ]
4 answers
That's not possible. If you set this feeder to all three cats then each of them can open the feeder and eat as much food as they want. You will probably need to get at least two separate feeders for your 3 cats. One that is set to only open for the one cat that needs to be on diet so they will only be able to eat the amount in that feeder. Then you need a separate feeder that will open for the other two cats and that feeder will have more food in there. Unfortunately this feeder does not dispense food throughout the day. Whatever you put in there the cat with the access will have all of it at their disposal.
[ Michael S.  Mar 02, 2021 ]
No, if you set it to open for all three they will get whatever they want that's in there. It's designed to control one animal's diet while preventing access by the others. Under the scenario you describe you might need two, one for the controlled cat and a second for the other two who can eat as much as they want.
[ Brian  Mar 02, 2021 ]
No, this is not an auto dispense feeder. This feeder is designed to prevent cats from eating each others food. The feeder will only open for the cat it is programmed for. You have to fill the dishes.
[ Jeannine  Mar 02, 2021 ]
No not with this feeder. You could set the feeder so that the cat that you want to control it's diet is the only one accessing this feeder. It works great to just limit access for one cat. I guess you could use multiples of these feeders which is what I did for my two cats. You might want to look at timed feeders on sites like Chewy if you need to space out feedings.
[ CYNTHIA  Mar 02, 2021 ]
can i get extra tags? My cats lose their collars around the house
[ Michelle  Feb 25, 2020 ]
1 answer
Yea you can purchase extra tags. But if your cats lose it frequently I wonder if it would be easier if you just get your cat microchipped that way you won't have to worry about them losing the tag while you're not home and them not being able to access their food. You can also set the feeder to operate with specific microchips that vets implant under the pet's skin.
[ Michael S.  Mar 02, 2021 ]
Do the bowls have a divider ?
[ Terri  May 03, 2019 ]
1 answer
It come with two bowls, a divided bowl and one undivided.
[ Christina Louis  May 03, 2019 ]
Do you have a stainless steel bowl for the feeder?
[ Christy  Apr 18, 2019 ]
3 answers
I haven't found any of the stainless steel bowls on Crutchfield's site, but the manufacturer does make them. You might have to do a Google search to find where to buy the bowls.
[ Christina Louis  May 03, 2019 ]
No. Mine came with plastic.
[ Sharon  Apr 24, 2019 ]
They do have stainless bowls that you can purchase separately
[ Nazmiye  Apr 24, 2019 ]

Loading articles...