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Introduction to commercial audio systems

70-volt distributed speaker systems for commercial and institutional buildings

Buck Pomerantz was born and raised in Philadelphia. His parents bought their first television set when he was born. He figured out how to run it by the time he was two. Besides athletics, his formative interests included electronics, amateur radio, music, and stage crew work. He got his BA in writing from Brown University. Then he joined a rock 'n roll band as their soundman and moved to Charlottesville, Virginia. After that venture failed, he spent time in Boston, New Orleans, and Berkeley. He worked in a music store in Austin manufacturing, installing, repairing, and operating sound systems for recording studios, clubs, and bands. He moved back to Charlottesville, ran a little recording studio and finally joined Crutchfield as a copywriter. He has 2 grown children and 3 grandchildren, but after a good nap he can still rock out.

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In a Nutshell

Need a sound system to play background music or make announcements in a restaurant, school, warehouse, or other institutional building? A high-voltage system often presents the most economical, practical, and safest solution.

To understand why commercial audio gear works better than home audio gear for most businesses, watch this short video:

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For expert advice and a free system proposal for your business, call our Commercial A/V Design Group at 1-800-315-2758. Or you can submit a system design request and upload your floorplans. Our designers will help you plan your system and put everything together.

Full Story

A standard stereo receiver might not be the best solution

A standard home stereo receiver and a few pairs of speakers could provide a small business, such as a restaurant, with adequate background music — but that might not work well in a system with a lot of speakers and long wire runs.

Standard stereo amplifiers put out low-voltage, high-current signals that require thick (and relatively expensive) speaker wires to power distant speakers. The more speakers you add to a stereo system, the more difficult it becomes to safely connect them. You may find that you need multiple amplifiers, driving costs up considerably.

Keep your music licensed and legal

Under the Copyright Act of 1976, composers and musicians are entitled to collect royalties for each public performance of their work. When you play music for paying customers, you need a public license.

Crutchfield has partnered with a music service called Rockbot. The company makes sure you get a custom-designed soundtrack, with all of the music fully licensed and legal. As an exclusive benefit to Crutchfield customers, Rockbot is offering three free months of music service — click here to get started.

Benefits of a 70-volt system

Because the voltage is high, the current running through a 70-volt system is low. You can use thinner, less expensive speaker wires. The amplifiers in these systems don’t have "load impedance" issues. It doesn’t matter how many speakers you connect.

70-volt vs standard

A 70-volt amplifier can drive as many speakers as it has power for, regardless of their impedance. Standard systems require multiple amplifiers driving speakers that need to impedance-match the amps' outputs.

Speakers with adjustable power levels

The speakers in a 70-volt system are like houses connected to an electric power transmission line. Each speaker incorporates a transformer that steps down the high voltage to a level that the speaker can handle. The transformer has multiple taps to achieve different wattage levels for the speaker. The higher the wattage tap, the louder the speaker will play.


This QSC speaker's transformer can be set to 3.8, 7.5, 15, or 30 watts for a 70-volt system

It doesn’t matter how many speakers are connected as long as their total wattage rating doesn’t exceed the power capacity of the amplifier. System designers usually reserve 10% to 20% of an amplifier’s power as extra headroom available for those occasional moments of peak demand. This means that a single 500-watt amplifier could easily run 80 to 90 5-watt speakers, covering a considerable area for background music and announcements.

Crutchfield commercial audio bundles

Crutchfield has put together a few commercial audio bundles that include the right components to cover the needs of a small retail store, restaurant, or classroom.

It only takes about one watt to produce clearly audible announcements or background music from a speaker about 10 feet away from the listener (two watts in a noisy environment like a restaurant or grocery store).

Kardinal Hall

Background music speakers (one is visible at upper right) in the bar area of Kardinal Hall are set at low volume so staff can hear orders and customers can converse.

How do you determine how many speakers to put in each room? For ceiling-mounted speakers in open spaces, a rule of thumb says the distance between speakers should be twice the ceiling height. A room that measures 40 feet by 40 feet and has a 10-foot ceiling would be well covered by four ceiling-mounted speakers 20 feet apart each.


The connection panel on this JBL commercial amplifier shows the many routing options available

PA systems

While 70-volt systems are perfect for background music and brief announcements, they aren't the right choice for church services, live music, speeches, school plays, or any other kind of staged event. For that you need a separate PA system. Your system designer can help you choose the right live sound speakers, mixer, amps, microphones and cables. Or you can start by checking out our live sound bundles.

Yamaha portable PA systems

A prepackaged PA system works well with small groups in small venues. Your system designer can help build a custom system for a larger venue.

What to expect from our system design service

Watch this video to learn more about how your system designer can help you get the best audio/video system for your business.

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Last updated March 15, 2017

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