Video: BDI Novia A/V furniture
Most of the people appearing in our videos are employees at Crutchfield. We pull in folks from around the company to share their expertise. A lot of our on-camera stars come from our Advisor Group — they help people choose the right gear via phone, email and chat every day, so they're good at explaining the products and technologies.
Bill Becker, the founder and CEO of BDI, talks about their Novia audio/video furniture line — perfect for people who want to hide their components and still keep them accessible.
Video TranscriptBill Becker:
Hi. I'm Bill Becker. I'm the CEO and founder of BDI. At BDI we're a design driven company so we really focus on how do we improve on products, how do we innovate, and how do we create something better.
When we developed Novia it was really to reach that customer that wanted all the innovations that BDI builds into our products, but in a design that may be more compatible with a little more traditional home environment. The drawer that is used on Novia is a multi-function drawer. You can use it for your center channel speaker as well as for storage. The other features that Novia includes are slow-close doors so that as you close the door they don't slam shut which is nice in a home theater environment that you don't, you don't really hear those doors when they close. Novia has a glass top. It's a black glass top which has a great look with the black TVs that are out there now and it really helps to integrate the TV in with the piece of furniture.
We really want to make sure that the product that we produce is aligned with who we are as a company and so we're very focused on quality and we make sure that at all parts of the production of our furniture the people that are involved in it also are aligned with that core value of sweating the details.