Inputs and Outputs Notes
BRAVIA Engine EX Full Digital
Video Processor: This television uses Sony's BRAVIA
Engine EX full digital video processor for crisp and clear images. Several special
picture enhancement technologies are integrated into the processor to create
better gradations and details, enhance contrast, dynamically improve color, and
reduce image flicker.
NTSC/ATSC/QAM Tuners: The TV is
equipped with an analog NTSC tuner, a digital ATSC/8VSB tuner, and a digital QAM
tuner for receiving unscrambled digital cable channels. It is not CableCARD
compatible. You do not need to connect an external HDTV set-top box in order to
receive High-Definition programming.
Native Resolution: The
KDL-52W3000 has a full HD native resolution of 1920 x 1080 with over 2 million
pixels (more than twice the pixels of 720p HDTV). The TV's three HDMI inputs can
accept 480i, 480p, 720p, 1080i, 1080p and 1080/24p signals, and the two component video
inputs can accept 480i, 480p, 720p, 1080i and 1080p signals.
10-Bit Processor and 10-Bit
Display: The Sony TV utilizes
10-bit processing along with a 10-bit panel, allowing 64 times the levels of
color expression than an 8-bit panel. What that translates to is smoother
transitions from color to color and subtle color changes faithfully reproduced.
Live Color Creation System With WCG-CCFL: Live Color Creation is a special Sony
function that achieves precise, wide color reproduction using a combination of
advanced chroma signal processing algorithms. A special Wide Color Gamut
(WCG-CCFL) backlight is combined with Sony's Live Color Creation circuitry. The
benefit is clear blues, natural greens and overall vibrant colors in all scenes.
Advanced Contrast Enhancer (ACE) Function:
Sony's Advanced Contrast Enhancer (ACE)
builds on the TV's excellent on-contrast ratio performance of 1,800:1. A Dynamic
Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing
to adjust the contrast along with optimizing backlight levels. ACE translates to
blacker blacks in darker scenes, as well as better shadow detail in other scenes
for a difference that you can see.
performance has now advanced to the point that the color range can be defined by
limitations in the original video source, rather than the TV. Thanks to the
adoption of a newly approved international color standard called xvYCC (an
option in the HDMI v1.3 spec), the color space has been greatly expanded. 1.8
times as many natural colors as existing HDTV signals will now be faithfully
reproduced. This x.v.Color enabled television offers more accurate color
reproduction and natural colors due to this technology.
24pTrue Cinema (24p Input Capability):
Many movies are filmed at 24 frames per second
(fps) and prime time TV programs are video taped at 24p. Seizing on an
opportunity, some studios are taking a purist approach and encoding high
definition video content such as Blu-ray Disc in 24p. Sony wisely takes
advantage of this by including 24p input capability via HDMI on this television
producing images that are smooth and natural looking.
DMex (Digital Module Extender) Ready:
Sony's Digital Media Extender (DMex) ready
televisions offer a digital connection path for the addition of optional Sony
modules like the new BRAVIA Internet Video Link (DMX-NV1, sold separately). With
innovative DMex expansion capabilities featuring the Emmy award winning XMB user
interface, the KDL-52W3000 is not merely a TV, but a powerful entertainment
platform that not only meets your needs today, but expands easily to meet
tomorrow's needs as well.
BRAVIA Theatre Sync:
This TV is equipped with
BRAVIA Theatre Sync, an HDMI Control function that allows
communication between Sony TVs and other Sony equipment when
they are connected via HDMI. Once the supported equipment is
connected, the following operations are available:
- Turn off the equipment
automatically when you turn off the TV
- When the connected
equipment is turned on by One-Touch-Play, the TV will
automatically turn on and select the respective HDMI
- Automatically turn on
equipment listed under the External Inputs on the XMB
- When a Sony A/V receiver
with BRAVIA Theater Sync is connected the following
additional operations are possible:
- Turning on the A/V
receiver when the TV is turned on
switching to the audio output of the A/V receiver's
- Adjusting the volume
and muting of the A/V receiver with the TV's remote
Xross Media Bar (XMB) Interface:
Sony's award-winning Xross Media Bar provides a
logical and fast way to access set up menus, user controls, and more. The
on-screen display comes to life by pushing the XMB menu button on the remote.
Navigation through the menus is smooth and fast.
Picture Mode: You can select
one of the following picture modes:
- Vivid: enhances picture
contrast and sharpness
- Standard: displays a
standard picture for typical viewing environments
- Cinema: used to view
film-base content; suitable for viewing in a theater-like environment
- Photo: used to view still
- Custom: allows you to
store your preferred settings for Backlight, Picture, Brightness, Color,
Hue, Color Temperature, Sharpness, Noise and MPEG Noise Reduction
Advanced Video Settings: In
addition to the Picture mode, the Advanced Video Settings menu also features the
- Black Corrector: enhances black
areas of the picture for stronger contrast
- Advanced Contrast Enhancer:
automatically optimizes the backlight and contrast
- Gamma: adjusts
the balance between bright and dark areas of the picture
- Clear White: emphasizes
white and light colors
- Live Color: makes colors
more vivid and reproduces clear skin tones
- Color Space: select the
range of color reproduction from Wide to Normal
- White Balance: adjust the
color temperature color by color
- Detail Enhancer: enhances
the details of the picture
- Edge Enhancer: enhances
the outline of the picture
Light Sensor: In the menu, you
can activate the automatic picture brightness control. A light sensor measures
the amount of ambient light in the room and adjusts the picture brightness level
DRC Mode: This mode produces a
high-resolution picture for high-density sources such as Blu-ray, DVD, or
Digital Satellite. You can select from Mode1(Recommended), Mode2 (only for
1080i) or Off.
DRC Palette: This feature
allows you customize the level of detail (Reality) and smoothness (Clarity) for
Color Matrix: This feature
allows you to reproduce the color-difference signals. You can choose between
Standard (Automatically optimizes based on signal) or Custom (select either
ITU601 or ITU709 which normalized the tone when color tones look unnatural).
Screen Modes: You can choose
from the following Screen Modes:
- 4:3 Default:
- Wide Zoom: Enlarges
the center portion of the 4:3 picture proportionately, while the left
and right edges of the screen are stretched to fill the screen
- Normal: Displays the
4:3 picture in its original size with black bars at the left and right
sides to fill the screen
- Full: Stretches the
entire 4:3 picture horizontally only to fill the screen
- Zoom: Enlarges the
entire 4:3 picture proportionately to fill the screen (useful for
watching Letterbox movies)
- 16:9 Wide Mode:
- Wide Zoom: Enlarges
the picture to fill the screen with minimal distortion
- Normal: Displays a 4:3
picture in its original aspect ratio when the original source is 4:3
- Full: Displays the
picture at its original size
- Zoom: Enlarges the
picture proportionately, both vertically and horizontally
- Auto Wide: Automatically
changes screen settings base upon incoming video signal and content.
CineMotion 3/2 Pulldown Processing:
This function optimizes the display by automatically detecting film content and
applying a reverse 3-2 pulldown process. Moving pictures will appear clearer and
Game/Text Mode: This mode
provides the optimum screen settings for viewing images with fine lines and
characters that are input from video game equipment and PCs.
PIP and P&P: The TV comes with PIP
(picture in picture) and P&P (picture and picture) to allow you to view two
- PIP: provides a window inside a
window with PC and TV channels. The main window can be from the PC input or
the HDMI 1 or 2 inputs (PC timing), while the sub window comes from a TV
channel from the VHF/UHF/Cable input.
- P&P: provides two windows side by
side with A/V inputs and TV channels. The main window can be from the
component 1 or 2 or HDMI 1 or 2 inputs (except PC timing), while the sub
window comes from a TV channel from the VHF/UHF/Cable input.
Favorite Channel: This feature
allows you to store and quickly access 30 of your favorite analog and digital
Freeze Function: Press this
button once to display a frozen image of the current program in a window on the
screen. Press again to show only frozen image on the TV screen. Press again to
return to the program.
Jump Function: This feature
allows you to jump back and forth between two channels. The TV alternates
between the current channel and the last channel that was selected.
This feature allows you to assign labels such as station call letter to the
channel numbers. You can use up to five characters.
Input Label: Each of the six
video inputs can be labeled with names (VCR, DVD, Satellite, etc.) instead of
video 1, video 2, video 3, etc.
Banner: This feature allows Closed Caption and/or channel programming
information to be displayed on the TV screen. You can choose from CC1, CC2, CC3,
CC4, Text1, Text2, Text3 and Text4. Digital Channel's Closed Captions can be
customized. You can select Text-type, Character-size, Character-style,
Character-color, Character-opacity, Edge-type, Edge-color, Background-color and
Sound Settings: The Sound Settings menu
allow you to make the following adjustments:
- Sound Mode: You can customize the
bass and treble or use one of the two preset sound modes:
- Dynamic: enhances both treble and
- Standard: suitable for spoken
- Custom: allows you to store your
preferred settings for bass and treble
- Treble, Bass, Balance: You can
individually set the treble, bass, and balance settings as desired.
- S-FORCE Front Surround: S-FORCE front
surrounds provides a virtual surround experience made possible using just
two front speakers. When turned off, the normal stereo or mono reception
- Sound Booster: Sound Booster provides
a fuller sound with greater depth and width by emphasizing the high and low
frequency sounds. You can select High or Low for the amount of boost you
- Voice Zoom: Adjusts the clarity of
human voices by emphasizing or softening vocals.
- Steady Sound: Steady Sound equalizes
volume levels so there is consistent output between programs and
- Volume Offset: adjusts the volume
level of the current input (TV or video input) relative to other inputs.
Timers: There is one event
timer and a sleep timer built in. The event timer is set for the day, time, channel, duration
and volume. The sleep timer switches the television off
after a specified amount of time. The sleep timer can be set to 15, 30, 45, 60,
90, or 120 minutes.
Parental Control: You can
select a viewing limitation based on the TV and movie ratings. Three presets are
available (Child, Youth, and Y. Adult) or the limitation can be customized to
specific industry ratings. The control is accessed and protected by a 4-digit
PC Compatible: The television
can be used as a monitor for your PC through the TV's RGB HD-15 input or HDMI
input. The TV supports the following PC resolutions - VGA, SVGA, XGA, WXGA, SXGA
and HDTV. You can adjust Phase, Pitch, Horizontal and Vertical Position and Wide
Mode of picture.
Illuminated Wireless Remote
Control: The TV comes supplied with an illuminated IR wireless remote
control (RM-YD017). The remote control is preset to operate Sony brand video
equipment. The remote is also programmable to work non-Sony brand equipment such
as DVD, VCR, DVR, Satellite or Cable.
Removable Stand: The
display comes mounted on a removable tabletop stand. There is also a support
belt supplied that bolts to the base of the stand and is attached to the back of
the shelf on which the TV sits. The stand can be detached by removing 4
Philips-head screws from the back panel of the TV.
Optional Wall Mount Brackets:
The stand can be removed, allowing you to wall-mount the TV using an optional
wall-mount bracket. The TV has 4 threaded screw holes with a horizontal spacing
of 11-3/4" (400mm) and a vertical spacing of 7-7/8" (300mm). The screw holes
all accept 6M (6mm)
Inputs and Outputs Notes
HDMI: The KDL-52W3000 features
inputs. One input also has
left and right RCA audio jacks. The HDMI (High-Definition
Multimedia Interface) terminals provide an uncompressed, all-digital audio/video
interface. With an HDMI-to-DVI cable, you can
connect the TV to a DVI-equipped A/V component. When connecting to a
DVI-equipped component, the RCA audio inputs are used.
Note: The HDMI input
will accept 1080/24p, 1080p, 1080i, 720p, 480p, and 480i signals.
Component Video Inputs: The two
component video inputs will accept 1080p, 1080i, 720p, 480p, and 480i signals.
PC Input (RGB): A 15-pin HD15
jack allows you to connect your personal computer to the display. There is also
a corresponding stereo mini-jack (3.5mm) for the computer's audio signal.
Side Panel Inputs: For
convenience, there is an A/V input on the left side panel of the TV.
Included are stereo RCA inputs and a composite video input. One of the three
HDMI jacks are located on the side panel of the TV.
Headphone Jack: Along with the
A/V input on the left side of the TV, there is a 3.5mm stereo headphone jack.
When headphones are plugged into the TV, the speakers are muted.
Analog Audio Outputs: These stereo RCA audio jacks allow you to
listen to the TV's audio through your stereo system. In the menu you can set the
output to Fixed (volume controlled by the receiver/amplifier) or Variable
(volume controlled by the TV's remote control) operation.
Note: You must
turn the TV speakers off in the menu in order for the audio outs to function.
Digital Audio Output: Optical
digital output that connect to the optical digital input of your digital audio
equipment that is PCM/Dolby Digital compatible. Dolby Digital Audio signal from
the HDMI input will be output as PCM.
DMex/Service Port: This USB
port is for service use only unless you are connecting the optional Bravia DMex