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Sony KDL-52W3000

52" BRAVIA® "W-Series" 1080p LCD HDTV

7 Reviews

Item # 15852W3000

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Our take on the Sony KDL-52W3000

Sony's "W-Series" HDTVs offer a terrific combination of performance and value — they're Sony's best flat-panel models without the premium "XBR" badge. The KDL-52W3000 features the highest screen resolution available — 1920 x 1080 pixels, or "1080p" — which is necessary if you want to see all the detail in all of your high-definition sources. On 50"-and-larger screens with "720p" resolution, we've seen the "screen door effect" limit how close you can sit, but it's not an issue for 1080p models.

Sony's "W-Series" HDTVs offer a terrific combination of performance and value — they're Sony's best flat-panel models without the premium "XBR" badge. The KDL-52W3000 features the highest screen resolution available — 1920 x 1080 pixels, or "1080p" — which is necessary if you want to see all the detail in all of your high-definition sources. On 50"-and-larger screens with "720p" resolution, we've seen the "screen door effect" limit how close you can sit, but it's not an issue for 1080p models.

Better color accuracy, and a wider color range
The KDL-52W3000 employs 10-bit processing and a 10-bit display panel. This powerful combination provides up to 64 times the level of color precision of conventional LCD TVs, which use 8-bit panels. Also, Sony's "wide color gamut" backlight and special color filters reproduce more of the full broadcast TV color range — 25% more than standard backlights.

Plenty of HD viewing options
The KDL-52W3000 has built-in tuners for your local digital and analog over-the-air broadcasts (antenna required). Plus, a "QAM" cable TV tuner lets cable subscribers watch unscrambled channels without a set-top box — including HD channels in many areas.

The generous "jack pack" is heavy on high-definition connections. Three 1080p-compatible HDMI inputs will maintain maximum picture quality as high-def formats evolve. For an exceptional 1080p video source, check out a Sony Blu-ray Disc player. A side HDMI input makes it easy to hook up an HD camcorder or video game console. Sony's BRAVIA Theatre Sync HDMI-based control system lets you operate compatible Sony components using the TV's remote.

Learn about the ins and outs of HDMI connections at
Shop our selection of HDMI cables.

Tip: For a list of over-the-air digital TV stations you can receive, as well as antenna recommendations for your location, enter your zip code in AntennaWeb's mapping tool.

Visit our Sony HDNA showcase

FREE "white glove" in-home delivery: This item will be delivered and placed in any accessible room in your home. Some flat-panel TVs include a pedestal stand that requires assembly by the customer — the delivery crew is not responsible for assembly. White glove service is available to physical addresses in the United States only. Limited delivery to Alaska and Hawaii is available for $99 per item. Sorry, we can't ship to freight forwarders. Delivery takes 5-7 business days once your order has been processed. Please allow extra time to remote addresses. Free return shipping not available with this model. For more details, call 1-888-955-6000.

Product Highlights:

  • 52" widescreen HDTV (16:9 aspect ratio)
  • "brushed-metal" finish
  • built-in digital (ATSC) and analog (NTSC) tuners for over-the-air TV broadcasts (antenna required)
  • built-in QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required)
  • 1920 x 1080 pixels
  • 8-millisecond pixel response time
  • 2000:1 contrast ratio (16,000:1 dynamic)
  • 178°(H) x 178°(V) viewing angle
  • 10-bit display panel & video processing for over a billion possible colors
  • BRAVIA Engine™ EX digital video processing with DRC MultiFunction v1.0 (upconverts lower-quality video signals)
  • Advanced Contrast Enhancer (ACE) dynamic backlighting
  • wide-range fluorescent backlight for extended color range
  • Deep Color and x.v.Color™ support
  • 1-tuner picture-in-picture
  • built-in stereo speakers (11 watts x 2)
  • illuminated multibrand remote control
  • BRAVIA Theatre Sync™ simplifies remote control for compatible Sony components (HDMI-CEC)
  • picture settings memory for each video input
  • 8 A/V inputs, including:
    • 3 composite video (2 rear, 1 side)
    • 1 S-video
    • 2 component video (accepts signals up to 1080p)
    • 3 HDMI v1.3 (2 rear, 1 side) — accepts signals up to 1080p (60Hz, 24Hz)
  • PC input: analog RGB (D-Sub 15-pin)
  • RF input for antenna/cable signals
  • optical digital audio output for Dolby® Digital
  • compatible with optional BRAVIA Internet Video Link
  • Energy Star® compliant
  • detachable stand (stand "footprint" is 23-5/8"W x 15-1/8"D)
  • wall-mountable (bracket not included)
  • 50-3/8"W x 32-5/8"H x 4-5/8"D (34-3/8"H x 15-1/8"D on stand)
  • weight: 95 lbs. with stand; 79 lbs. without stand
  • warranty: 1 year parts & labor — in-home service
  • Our 60-day money-back guarantee

Excellent picture, very easy to hook up with 3 hdmi connections. I used the monster callibration disk and the picture was improved. The remote is easy to program for additional device control. I would recommend this tv.

Anonymous, Suffolk, VA

What's in the Box:

  • 52" Widescreen LCD TV
  • Wireless remote control (RM-YD017)
  • 2 "AA" batteries
  • 8.25' AC power cord with in-line ferrite core
  • Support Belt
  • Securing screw
  • Wood screw
  • Operating Instructions (English)
  • Quick Setup Guide (English)
  • "Installing the Wall-Mount Bracket" sheet
  • Warranty sheet
  • "Required Public Statement for GPL/LGPL Licensed Software Used in this Television" sheet
  • Online product registration sheet
  • "Stop" note

Energy Guide:

View the Energy Guide


Sony KDL-52W3000 Reviews

Average Customer Review(s):

(7 Reviews)

Actually too reliable.

Adam from Champaign, IL on 9/10/2017

I know this TV isn't available anymore for sale, and that's a shame. This TV has been around for so long that it's actually a problem. I didn't know that back in early 2007 that I would be making a purchase that would prevent me from spending any more money on TVs for more than a decade. 3D TV's came and went. Plasma came and went. Ultra flat TV's came and went. This TV sits stalwart, the monolithic guardian of my living room, without issue. The picture is excellent. 1080p, 60Hz. It's exactly what I wanted when I bought it, and it performs as though it was only a day old years and years into service. It has 3 HDMI, 3 composite, 1 VGA, 1 RCA, and coax inputs. It has optical out, in case you didn't care for the impressive speakers hidden in the bottom, like a bonus sound bar. It is a frightening testament to its craftsmanship and quality that once you buy this TV, you will be LITERALLY BURDENED with it until TV is no longer a thing. It's not even done working yet. This TV is going to outlast American civilization. In hundreds of years, when aliens are investigating our society and they have to dig our ruins out of the ice, they will use the menus and prompts in the Sony Bravia to learn our language. This is the technological rosetta stone of our society.

Pros: + Amazing + Wonderful + Tons of inputs

Cons: - You'll have it much longer than you care to

Sony KDL-52W3000

Anonymous from San Angelo, TX on 11/21/2016

This TV has been with us for 10 years, never a glitch or color distortion. This year we will be replacing it with a much larger screen. It will now reside in our bedroom. It has superb color and years of comparison to other models, they are no match. Even in today's high resolution demand, this unit by far the best buy we ever made. Hate to move it from the main room, but larger room requiring larger screen. You cannot go wrong with a TV that last 5 years much less 10. Thank you Sony, we applauded you.



Continued Problems

LT from Pensacola, FL on 1/23/2012

TV works well.... when it's working. Intermittent problem began several years ago with unit going into a permanent stand-by mode as soon as you turn it off. Unplugging TV for several days would usually clear it up and it would then go months before happening again. Eventually disconnecting it wouldn't clear it up. Main circuit board was bad. Of course it failed 2 months after extended warranty. I paid more for this TV because of the supposed Sony quality, so I'm disappointed.

Pros: Good picture and sound.

Cons: Most connections hard to get to with it mounted to wall. Ports should be on the bottom for convenience, quality - frequent breakdowns.

Wish it had 120Hz Refresh

Karl from Clifton, VA on 11/16/2008

(Review written after one year ownership). Overall I love this LCD paired with the Onkyo 5.1 HTB purchased here. The only disappointment is with "live" video like football, basketball, etc. Especially with the reds, there's lots of pixelation and blocky reds. Have experimented by bypassing the Onkyo receiver, substituting HDMI cables, replacing Cox Cable's HD set top box, etc. It's possible the problem is Cox Cable's compression algorithm stuffed into HDMI. The new 120Hz refresh rates on the latest Sonys can't hurt.



Very Good HDTV

Anonymous from Suffolk, VA on 3/19/2008

Crutchfield Customer Review (What's this?)

Excellent picture, very easy to hook up with 3 hdmi connections. I used the monster callibration disk and the picture was improved. The remote is easy to program for additional device control. I would recommend this tv.



Sony KDL-52W3000

JayPaul from Home on 1/29/2008

Crutchfield Customer Review (What's this?)

I bought it from Crutchfield. It's Awesome. That's really the best way to describe it. And Crutchfield service was great as well as there price. I bought a HDMI cable that was too short for my install and they refunded my money with no questions asked. They even paid for the return shipping! Hands down this is the best TV in the $2500- $3000 price range you can get. Take it from some one who actually owns it!



Great Value: Good Product

Ronald from Brooklyn, NY on 1/22/2008

Crutchfield Customer Review (What's this?)

I am quite sure, as I am BOTH a critical viewer AND studious listener, you could NOT purchase a better HHDTV at the truly competitive price; with the added bonus of's famous lifetime, rapid and responsive customer service and technical support. While I sometimes DO find it necessary to hear the television sound through the accompanying home theatre speakers, that is NOT usually the case: The sound originating in the television set, for the most part, is usually more than satisfactory. Overall, a good buy from a great (and reputable) company!




Hands-on research

Product Research

Mounting Options
Inputs and Outputs Notes


BRAVIA Engine EX Full Digital Video Processor: This television uses Sony's BRAVIA Engine EX full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.

NTSC/ATSC/QAM Tuners: The TV is equipped with an analog NTSC tuner, a digital ATSC/8VSB tuner, and a digital QAM tuner for receiving unscrambled digital cable channels. It is not CableCARD compatible. You do not need to connect an external HDTV set-top box in order to receive High-Definition programming.

Native Resolution: The KDL-52W3000 has a full HD native resolution of 1920 x 1080 with over 2 million pixels (more than twice the pixels of 720p HDTV). The TV's three HDMI inputs can accept 480i, 480p, 720p, 1080i, 1080p and 1080/24p signals, and the two component video inputs can accept 480i, 480p, 720p, 1080i and 1080p signals.

10-Bit Processor and 10-Bit Display:  The Sony TV utilizes 10-bit processing along with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

Live Color Creation System With WCG-CCFL: Live Color Creation is a special Sony function that achieves precise, wide color reproduction using a combination of advanced chroma signal processing algorithms. A special Wide Color Gamut (WCG-CCFL) backlight is combined with Sony's Live Color Creation circuitry. The benefit is clear blues, natural greens and overall vibrant colors in all scenes.

Advanced Contrast Enhancer (ACE) Function:Sony's Advanced Contrast Enhancer (ACE) builds on the TV's excellent on-contrast ratio performance of 1,800:1. A Dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color Technology: BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. This x.v.Color enabled television offers more accurate color reproduction and natural colors due to this technology.

24pTrue Cinema (24p Input Capability):Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sony wisely takes advantage of this by including 24p input capability via HDMI on this television producing images that are smooth and natural looking.

DMex (Digital Module Extender) Ready:Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of optional Sony modules like the new BRAVIA Internet Video Link (DMX-NV1, sold separately). With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, the KDL-52W3000 is not merely a TV, but a powerful entertainment platform that not only meets your needs today, but expands easily to meet tomorrow's needs as well.

BRAVIA Theatre Sync:This TV is equipped with BRAVIA Theatre Sync, an HDMI Control function that allows communication between Sony TVs and other Sony equipment when they are connected via HDMI. Once the supported equipment is connected, the following operations are available:
  • Turn off the equipment automatically when you turn off the TV
  • When the connected equipment is turned on by One-Touch-Play, the TV will automatically turn on and select the respective HDMI input
  • Automatically turn on equipment listed under the External Inputs on the XMB when selected.
  • When a Sony A/V receiver with BRAVIA Theater Sync is connected the following additional operations are possible:
    • Turning on the A/V receiver when the TV is turned on
    • Automatically switching to the audio output of the A/V receiver's attached speakers.
    • Adjusting the volume and muting of the A/V receiver with the TV's remote control.

Xross Media Bar (XMB) Interface: Sony's award-winning Xross Media Bar provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

Picture Mode: You can select one of the following picture modes:

  • Vivid: enhances picture contrast and sharpness
  • Standard: displays a standard picture for typical viewing environments
  • Cinema: used to view film-base content; suitable for viewing in a theater-like environment
  • Photo: used to view still image content
  • Custom: allows you to store your preferred settings for Backlight, Picture, Brightness, Color, Hue, Color Temperature, Sharpness, Noise and MPEG Noise Reduction

Advanced Video Settings: In addition to the Picture mode, the Advanced Video Settings menu also features the following:

  • Black Corrector: enhances black areas of the picture for stronger contrast
  • Advanced Contrast Enhancer:automatically optimizes the backlight and contrast
  • Gamma: adjusts the balance between bright and dark areas of the picture
  • Clear White: emphasizes white and light colors
  • Live Color: makes colors more vivid and reproduces clear skin tones
  • Color Space: select the range of color reproduction from Wide to Normal
  • White Balance: adjust the color temperature color by color
  • Detail Enhancer: enhances the details of the picture
  • Edge Enhancer: enhances the outline of the picture

Light Sensor: In the menu, you can activate the automatic picture brightness control. A light sensor measures the amount of ambient light in the room and adjusts the picture brightness level accordingly.

DRC Mode: This mode produces a high-resolution picture for high-density sources such as Blu-ray, DVD, or Digital Satellite. You can select from Mode1(Recommended), Mode2 (only for 1080i) or Off.

DRC Palette: This feature allows you customize the level of detail (Reality) and smoothness (Clarity) for input sources.

Color Matrix: This feature allows you to reproduce the color-difference signals. You can choose between Standard (Automatically optimizes based on signal) or Custom (select either ITU601 or ITU709 which normalized the tone when color tones look unnatural).

Screen Modes: You can choose from the following Screen Modes:

  • 4:3 Default:
    • Wide Zoom: Enlarges the center portion of the 4:3 picture proportionately, while the left and right edges of the screen are stretched to fill the screen
    • Normal: Displays the 4:3 picture in its original size with black bars at the left and right sides to fill the screen
    • Full: Stretches the entire 4:3 picture horizontally only to fill the screen
    • Zoom: Enlarges the entire 4:3 picture proportionately to fill the screen (useful for watching Letterbox movies)
  • 16:9 Wide Mode:
    • Wide Zoom: Enlarges the picture to fill the screen with minimal distortion
    • Normal: Displays a 4:3 picture in its original aspect ratio when the original source is 4:3
    • Full: Displays the picture at its original size
    • Zoom: Enlarges the picture proportionately, both vertically and horizontally
  • Auto Wide: Automatically changes screen settings base upon incoming video signal and content.

CineMotion 3/2 Pulldown Processing: This function optimizes the display by automatically detecting film content and applying a reverse 3-2 pulldown process. Moving pictures will appear clearer and more natural-looking.

Game/Text Mode: This mode provides the optimum screen settings for viewing images with fine lines and characters that are input from video game equipment and PCs.

PIP and P&P: The TV comes with PIP (picture in picture) and P&P (picture and picture) to allow you to view two pictures simultaneously:

  • PIP: provides a window inside a window with PC and TV channels. The main window can be from the PC input or the HDMI 1 or 2 inputs (PC timing), while the sub window comes from a TV channel from the VHF/UHF/Cable input.
  • P&P: provides two windows side by side with A/V inputs and TV channels. The main window can be from the component 1 or 2 or HDMI 1 or 2 inputs (except PC timing), while the sub window comes from a TV channel from the VHF/UHF/Cable input.

Favorite Channel: This feature allows you to store and quickly access 30 of your favorite analog and digital channels.

Freeze Function: Press this button once to display a frozen image of the current program in a window on the screen. Press again to show only frozen image on the TV screen. Press again to return to the program.

Jump Function: This feature allows you to jump back and forth between two channels. The TV alternates between the current channel and the last channel that was selected.

Label Channels: This feature allows you to assign labels such as station call letter to the channel numbers. You can use up to five characters.

Input Label: Each of the six video inputs can be labeled with names (VCR, DVD, Satellite, etc.) instead of video 1, video 2, video 3, etc.

Caption Vision/Info Banner: This feature allows Closed Caption and/or channel programming information to be displayed on the TV screen. You can choose from CC1, CC2, CC3, CC4, Text1, Text2, Text3 and Text4. Digital Channel's Closed Captions can be customized. You can select Text-type, Character-size, Character-style, Character-color, Character-opacity, Edge-type, Edge-color, Background-color and Background-opacity.

Sound Settings: The Sound Settings menu allow you to make the following adjustments:

  • Sound Mode: You can customize the bass and treble or use one of the two preset sound modes:
    • Dynamic: enhances both treble and bass
    • Standard: suitable for spoken dialogue
    • Custom: allows you to store your preferred settings for bass and treble
  • Treble, Bass, Balance: You can individually set the treble, bass, and balance settings as desired.
  • S-FORCE Front Surround: S-FORCE front surrounds provides a virtual surround experience made possible using just two front speakers. When turned off, the normal stereo or mono reception resumes.
  • Sound Booster: Sound Booster provides a fuller sound with greater depth and width by emphasizing the high and low frequency sounds. You can select High or Low for the amount of boost you desire.
  • Voice Zoom: Adjusts the clarity of human voices by emphasizing or softening vocals.
  • Steady Sound: Steady Sound equalizes volume levels so there is consistent output between programs and commercials.
  • Volume Offset: adjusts the volume level of the current input (TV or video input) relative to other inputs.

Timers: There is one event timer and a sleep timer built in. The event timer is set for the day, time, channel, duration and volume. The sleep timer switches the television off after a specified amount of time. The sleep timer can be set to 15, 30, 45, 60, 90, or 120 minutes.

Parental Control: You can select a viewing limitation based on the TV and movie ratings. Three presets are available (Child, Youth, and Y. Adult) or the limitation can be customized to specific industry ratings. The control is accessed and protected by a 4-digit password.

PC Compatible: The television can be used as a monitor for your PC through the TV's RGB HD-15 input or HDMI input. The TV supports the following PC resolutions - VGA, SVGA, XGA, WXGA, SXGA and HDTV. You can adjust Phase, Pitch, Horizontal and Vertical Position and Wide Mode of picture.

Illuminated Wireless Remote Control: The TV comes supplied with an illuminated IR wireless remote control (RM-YD017). The remote control is preset to operate Sony brand video equipment. The remote is also programmable to work non-Sony brand equipment such as DVD, VCR, DVR, Satellite or Cable.

Mounting Options

Removable Stand: The display comes mounted on a removable tabletop stand. There is also a support belt supplied that bolts to the base of the stand and is attached to the back of the shelf on which the TV sits. The stand can be detached by removing 4 Philips-head screws from the back panel of the TV.

Optional Wall Mount Brackets: The stand can be removed, allowing you to wall-mount the TV using an optional wall-mount bracket. The TV has 4 threaded screw holes with a horizontal spacing of 11-3/4" (400mm) and a vertical spacing of 7-7/8" (300mm). The screw holes all accept 6M (6mm) screws.

Inputs and Outputs Notes

HDMI: The KDL-52W3000 features three HDMI inputs. One input also has left and right RCA audio jacks. The HDMI (High-Definition Multimedia Interface) terminals provide an uncompressed, all-digital audio/video interface. With an HDMI-to-DVI cable, you can connect the TV to a DVI-equipped A/V component. When connecting to a DVI-equipped component, the RCA audio inputs are used.

Note: The HDMI input will accept 1080/24p, 1080p, 1080i, 720p, 480p, and 480i signals.

Component Video Inputs: The two component video inputs will accept 1080p, 1080i, 720p, 480p, and 480i signals.

PC Input (RGB): A 15-pin HD15 jack allows you to connect your personal computer to the display. There is also a corresponding stereo mini-jack (3.5mm) for the computer's audio signal.

Side Panel Inputs: For convenience, there is an A/V input on the left side panel of the TV. Included are stereo RCA inputs and a composite video input. One of the three HDMI jacks are located on the side panel of the TV.

Headphone Jack: Along with the A/V input on the left side of the TV, there is a 3.5mm stereo headphone jack. When headphones are plugged into the TV, the speakers are muted.

Analog Audio Outputs: These stereo RCA audio jacks allow you to listen to the TV's audio through your stereo system. In the menu you can set the output to Fixed (volume controlled by the receiver/amplifier) or Variable (volume controlled by the TV's remote control) operation.

Note: You must turn the TV speakers off in the menu in order for the audio outs to function.

Digital Audio Output: Optical digital output that connect to the optical digital input of your digital audio equipment that is PCM/Dolby Digital compatible. Dolby Digital Audio signal from the HDMI input will be output as PCM.

DMex/Service Port: This USB port is for service use only unless you are connecting the optional Bravia DMex external module.

Our Product Research Team

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