Play, Edit, and Print Functions
2.7" LCD Screen: The Sony DSC-W350 digital camera has a
Clear Photo color LCD screen with 230,400 pixels (resolution 960 x 240). The LCD screen
allows you to view an image before taking a picture and replay images that have
been stored in memory. For best viewing, you can adjust the brightness of the
LCD monitor, and increase the amount of backlight in the monitor when using the
Recording Media: The DSC-W350 has approximately 45MB of internal
flash memory for recording images when no memory card is inserted. The camera is also compatible with the following recording
- Memory Stick: Memory Stick Duo, Memory Stick PRO Duo, Memory
Stick PRO Duo (High Speed), Memory Stick PRO-HG Duo
- SD Card: SD cards, SDHC cards (Class 4, 6, and 10)
Note: Memory Cards with a capacity of up to 32GB have been
confirmed to operate properly in this camera. For recording movies, it is
recommended that you use Memory Stick PRO Duo (Mark 2), Memory Stick PRO-HG Duo,
or SD/SDHC (class 4 or faster) media with a 1 GB capacity or higher.
Image Recording Format: The camera records still images in JPEG
format. Moving images with audio (monaural) are recorded in MPEG4 Visual.
Image Sensor: For optimal image quality, the camera uses a
1/2.3" Super HAD color CCD imaging device with approximately 14.5-million gross pixels
and 14.1-million effective pixels. With 14.1 megapixels, you can capture
high-quality photo prints up to 13" x 19" (A3+), or have high resolution shots
after cropping your original images.
BIONZ Image Processor: The digital camera's BIONZ image processor
delivers high resolution photos and fast still photography performance. The fast
processing enables the camera to combine multiple images in less than a second
to create wide panoramic images when using the Sweep Panorama feature.
DRO Standard and Plus:
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm
to determine the best exposure and contrast settings for almost any shooting
environment. The result is more natural images with clearer details that more
closely match what your naked eye sees. DRO is particularly effective when
shooting backlit portraits or any scene with a dramatic contrast between
background and foreground lighting. DRO Plus allows for even greater
optimization by analyzing each region of an image and performing additional
Carl Zeiss Vario-Tessar Lens: The Vario-Tessar lens is specially produced for very compact cameras. This
specialized design allows quick auto-focus, appealing zoom range while still
maintaining a compact design. The lens has a 4x optical zoom and a focal length
of 4.7mm to 18.8mm, which is equivalent to 26mm to 105mm in 35mm photography. It
has an aperture range of F2.7 (W) to F5.7 (T).
Smart Digital Zoom: The camera has a Precision Digital Zoom
of 2x. Combined with the 4x optical zoom, the maximum total zoom is 8x. The
camera's Smart zoom technology intelligently uses the full CCD to let you zoom
into the portion of interest by cropping the image size, thus avoiding the image
degradation found in most digital zooms. The maximum zoom scale depends upon the
|Image Size||Maximum Smart Zoom|
Note: Smart zoom is not compatible with 14M
or 16:9 (11M) image sizes. The Face Detection function does not
work when using the digital zoom.
The combination of Optical SteadyShot image stabilization and High ISO
sensitivity helps compensate for shaky hands, minimizes blur, and allows
flash-free shooting to preserve the mood.
Still Image Size:
When recording digital still images, the DSC-W350 allows you to choose from
six image sizes. The larger the image you choose, the better the image detail will
be, but it also takes a larger amount of data to preserve the image. The image sizes include:
|Image Size||Internal Memory||Memory Stick Duo Capacity|
|Approx. 45 MB||2 GB||4 GB||8 GB||16 GB||32 GB|
(4320 x 3240)
(3648 x 2736)
(2592 x 1944)
(640 x 480)
(4320 x 2432)
(1920 x 1080)
MPEG-4 Movies: Besides
recording still images, you can also record moving images with sound. Moving
images are recorded in MPEG4 format at approximately 30 frames per second. MPEG4
is a popular format for high definition video that compresses the size of your
audio and video, making your media files small enough to easily transfer to your
compatible PC or Mac for uploading to the Internet. The following image sizes are available:
1280 x 720 (16:9-Fine), 1280 x 720 (16:9-Standard), and 640 x 480 (4:3-VGA). Movies can be recorded on Memory Stick PRO Duo,
Memory Stick PRO-HG Duo, and SD/SDHC (class 4 or faster)
media with a 1 GB capacity or higher.
|Image Size||Internal Memory||Memory Card Capacity|
|Approx. 45 MB||2 GB||4 GB||8 GB||16 GB||32 GB|
|1280 x 720|
|1280 x 720|
|640 x 480 |
Note: The maximum length of time you can shoot
continuously is approximately 29 minutes. The unit's flash
will not operate in movie mode.
Sweep Panorama: The Sweep Panorama Mode allows you to
capture breathtaking panoramic shots in one sweeping motion. Simply press the
shutter button and sweep the camera in the desired direction, and the camera
continuously shoots at a high speed, then seamlessly stitches the images
together with automatic position adjustment to create a stunning panoramic
image. You can select Standard or Wide options for panoramic shots up to 185
degrees. Both vertical and horizontal pictures can be taken. Sweep Panorama
shots have the following resolution:
- Vertical: 3424 x 1920
- Horizontal: 4912 x 1080
- Vertical: 4912 x 1920
- Horizontal: 7152 x 1080
Burst Mode: Shoots up to 100
images in succession when you press
and hold down the shutter button.
Exposure Adjustment: You can adjust the exposure manually in
1/3 EV steps in a range of -2.0 EV to +2.0 EV.
Self-Timer: You can set the Self-Timer mode to a
10-second or 2-second delay so you can be in the picture or to help prevent
blur. In addition, the self-timer can be used in conjunction with the face
detection feature, allowing you to take a self-portrait by yourself or with one
other person. When set to Self-portrait, the camera beeps when it detects the
specified number of faces, and the shutter operates 2 seconds later.
9-Point Auto Focus: The camera has a 9-area multi-point autofocus. The
camera calculates the distance in nine areas in three rows of three points
around the center of the frame. This method is helpful when your subject is not
centered in the frame. You can also choose Center AF, which focuses only on the
subject framed in the AF range finder in the center of the image, or Spot AF,
which focuses on an extremely small subject or a narrow area.
AF Illuminator: The AF (auto focus) Illuminator briefly
provides fill light to focus more easily on a subject in dark surroundings. The
camera emits red light to allow it to focus easily when the shutter button is
presses halfway, until the focus is locked.
Face Detection technology detects up to eight individual faces and controls
flash, focus, exposure, and white balance to deliver accurate, natural skin
tones with reduced red-eye. It can also give priority to children or adults. The
camera's Face Motion Detection adjusts ISO sensitivity and accelerates the
shutter speed when facial movement is detected, reducing blur in the subjects
Face Memory: Optimizing focus, exposure, and white balance for a
specific face is easier now with selectable facial memory, even when the subject
leaves the frame. This feature is perfect at weddings and other events where the
goal is always to focus on a certain person.
Anti-Blink Function: The Anti-blink function works to help
counter blinking and squinting. When the camera is set to Soft Snap, the
Anti-blink function captures two images, recording only the photo with less
squinting. If a blink is detected in other shooting modes, a warning will be
displayed after you take the shot so you can determine whether or not you need
to take another shot.
Smile Shutter Mode: The Smile Shutter technology
automatically detects and captures a smiling face. Simply activate by pressing
the Smile Shutter button and the camera will capture a smile the moment it
happens. You can also set the degree of Smile Detection
Sensitivity to Big Smile, Normal Smile or Slight Smile.
Scene Recognition: In Intelligent Auto Adjustment mode, the
camera automatically detects shooting conditions, and then takes the shot. When
motion is detected, the ISO sensitivity is increased according to the movement
to reduce subject blur. You can set the camera for these two Scene Recognition
- iSCN (Auto): camera detects conditions such as backlight or a
night scene and takes the shot using the optimal settings.
- iSCN+ (Advanced): camera shoots one image without using the scene
recognition functions and another image using the scene recognition
Exposure Modes: The camera features the following shooting modes:
- Easy Shooting Mode:
With Easy Shooting Mode, even beginners can take great photos. In Easy
Shooting Mode, easy-to-understand basic instructions are displayed on the
LCD screen and the camera switches to all automatic settings with iSCN so
you can just take the photo without worrying about settings. The menu is
also simplified on playback to provide limited but straight forward
operating functions for those afraid of choosing wrong settings.
- Intelligent Auto Mode (iAuto): Intelligent Auto (iAuto)
mode goes beyond traditional auto settings by recognizing and adjusting to
scene conditions and lighting, enhancing natural skin tones, and reducing
blur. By incorporating advanced features such as Intelligent Scene
Recognition, Face Detection, and Optical SteadyShot, iAuto lets you take
advantage of the latest Sony Cyber-shot technology without leaving auto
- Program Auto: This mode allows you to shoot with the
exposure (both the shutter speed and aperture value) adjusted automatically
while you manually operate other camera settings.
- Scene Selection Modes: You
can choose from the following Scene Selection modes:
- High Sensitivity: The
camera shoots without flash in low light, reducing blur. Any size image
available. Sensitivity increased up to ISO 3200.
- Soft Snap: This mode lets you shoot the color of
a person's skin with a bright, warm color tone.
- Landscape: This mode is used for shooting
landscapes at a distance.
- Twilight Portrait:
This mode is used for shooting
people in the foreground at night.
- Twilight: This mode is used for shooting a
distant subject at night.
- Gourmet: Shoots food arrangements in delicious color.
- Pet: This mode
allows you to shoot images of your pet with the best settings.
- Beach: This mode is for shooting at seaside or
- Snow: This mode shoots whitish scenes brightly.
Allows you to shoot underwater in natural colors
when using an optional waterproof housing (sold separately).
- Movie Mode: Allows you to record MPEG4 movies with monaural
- Auto: Adjusts the movie settings automatically.
- Underwater: Shoot underwater in natural color when using a water
proof housing (sold separately).
You can select Spot, Center-weighted, or Multi-pattern Metering. Spot metering lets you adjust the
exposure to the subject, even when the subject is a backlit or when there is
strong contrast between the subject and the background. Center-weighted metering
measures the center of the image and determines the exposure based on the
brightness of the subject. When multi-pattern metering is used, the image is
divided into multiple regions and metering is performed in each region. The
camera judges the subject position and background brightness, and determines a
High Sensitivity Mode: High ISO allows for faster
shutter speed, so you can take photos indoors or in low light without the need
for a flash. In addition to High Sensitivity Mode (ISO 3200), you can select up
to eight ISO settings (Auto, 80, 100, 200, 400, 800, 1600, 3200) when shooting
in Program Auto Mode to adjust sensitivity to your shooting conditions.
Built-in Flash: The built-in flash has a range of 7-7/8
inches to 12 feet 5-5/8 inches with the zoom set
to wide and 1 foot 11-5/8 inches to 6 feet 2-7/8 inches with the zoom set to
telephoto. The flash can be set to the following modes: Off (flash does not
operate), Auto (the flash automatically strobes when the surroundings are dark),
On (flash strobes with every shot), and Slow Synchro (the flash is used
regardless of the amount of ambient light, but the shutter speed is slower under dark conditions). In addition, this camera has a
"red-eye reduction" setting, which causes the flash to pre-strobe before
shooting to reduce the red-eye phenomenon.
White Balance: When the white balance is set to auto, the
white balance is set automatically in response to the condition of the subject,
and the overall color balance is adjusted. When using flash, you can
select the Flash White Balance mode. In addition to Auto and Flash, the white
balance can be set to Incandescent, Fluorescent 1 (white fluorescent),
Fluorescent 2 (natural white fluorescent), Fluorescent 3 (day white
fluorescent), Daylight, Cloudy, One Push (adjust white balance depending on the
light source) or One Push Set ( memorizes the basic white color which will be
used). The unit also features Underwater White Balance when using the camera
with an optional underwater housing (sold separately). You can choose from
Underwater Auto, Underwater 1 (Blue), Under Water 2 (Green), One Push, and One
Grid Lines: The cameras on-screen grid lines make it easy to
set a subject's horizontal and vertical position.
Function Guide: An
on-screen function guide text/icon display makes it easy to learn the camera
functions that give you greater creative freedom to adjust photo settings.
Play, Edit, and Print
Auto Orientation: When the camera is rotated to shoot a
portrait (vertical) image, the camera records its position change and displays
the image in the portrait position. This function can be turned on or off in the menu, as desired.
Index/Date Mode: In addition to viewing images one-by-one in
full screen, you can view multiple images at once in the index or date list
mode. The index feature lets you to display a total of up to16 images. The date
view only displays those images recorded on a particular date. A calendar is
displayed so you can select the date.
Slide Show: The Slide Show function lets you play back
images one after the other. You can select from the following slide show effects
(Simple, Nostalgic, Stylish, or Active). Each effect has a preset music soundtrack, or you can choose
from the 4 selections. The interval between the pictures can be adjusted,
allowing you to choose 1, 3, 5, and 10 seconds or automatic to suit the selected
effect. You can select Folder play (all images in the selected folder), All play
(all images on the Memory Stick Duo) or Date (all images from selected date). When repeat
is selected, the images are replayed in a continuous loop.
Playback Zoom: You can enlarge a recorded still image up to
times the size of the original image. You can also record the enlarged item as a
new file. To select the area to be enlarged, you can move the enlargement
"frame" up/down/left/right with the arrow buttons, and adjust the zoom with the
W/T button. You cannot enlarge movies or images recorded in multi-burst mode.
Rotating Images: Recorded images can be rotated 360-degrees
in 90-degree increments on the camera's LCD screen.
Retouching Images: The Retouch
Menu allows you to make adjustments of a still image or apply special effects.
The following effects can be applied to still images:
- Trimming: you can crop
images to remove unwanted portions
- Red Eye Correction: removes red-eye effect caused by flash
- Unsharp Masking: sharpens the image within a chosen frame
Music Transfer: You can change
the music files that are preset at the factory with your own music, using the
Music Transfer program in the supplied CD-ROM.
Images: You can delete a selected
image, multiple selected images, or you can delete all the unprotected images at once. In order to avoid
accidentally deleting an image, it can be protected.
You can place a print mark on still images recorded with this camera. This mark
is convenient when you have images printed at a shop that conforms to the DPOF
(Digital Print Order Format) standard.
Exif Print (Exif 2.21): The
DSC-W350 conforms to "Exif Print," a worldwide standard. Vital camera settings
(such as: exposure mode, white balance, exposure time) and scene data are
recorded to the image file when it is captured. Printers compatible with "Exif
Print" are able to use this information to produce high quality photographs,
exactly the way they were intended at the time of capture. This intelligent
communication process also allows the printer to correct for poor lighting or
mistakes, resulting in photos that can be even better than the originals.
Capability: Using the supplied USB
cable, you can connect this camera directly to a PictBridge compliant printer.
PictBridge is a new standard that allows you to connect a PictBridge compliant
camera directly to a PictBridge compliant printer and make prints, regardless of
Battery Information: The DSC-W350 comes with the NP-BN1 Lithium-Ion
rechargeable battery and BC-CSN battery charger. This battery takes approximately
245 minutes to fully charge. It can reach a "practical charge" in approximately
185 minutes. Under normal operating conditions the
battery has the following capacity:
|Function||Number of Images||Battery Life (min)|
Record Still Images||
Playback Still Images||
Multi Connector: The Sony DSC-W350 features a single
proprietary jack, a Type3 multi-connector, on the bottom of the camera for connecting the supplied USB/ AV
cable. This one output cable allows you to download your photos to your
computer or printer via USB, or view your photos on a TV via composite video and
mono audio RCA (output through stereo RCA connectors). The USB interface is USB 2.0
Hi-Speed compatible. The video output is NTSC or PAL compatible.
Software: The DSC-W350 comes with a CD-ROM containing the
- Picture Motion Browser (PMB) Ver.5.0: compatible with
Windows operating systems only
- View images saved on your computer
- View photos organized by date
- Edit images
- Display the shooting locations of still images on maps online
(Internet connection required)
- Create a new data disc (CD burner drive or DVD burner drive
- Print or save still images with the date
- Music Transfer: compatible with Windows and Macintosh
- Change the music files on the camera and replace them with your own
selections; upload MP3s from your computer or music from CDs
- PMB Portable: compatible with Windows and Macintosh operatings
- Upload images to a blog or other media service
- Upload images from a computer connected to the Internet (even when away
from home or the office)
- Register the media services (such as blogs) you use frequently
- Cyber-shot Handbook: a detailed instruction booklet
- Product Registration: register your camera online
System Requirements: You can copy images from the
a Windows PC or a Macintosh computer. The minimum system requirements are:
- Operating System: Microsoft Windows XP
(SP3), Windows Vista (SP2), Windows7
- CPU: Intel Pentium III 800 MHz or
- For playing/editing high definition movies: Intel Core Duo 1.66 GHz
or faster, or Intel Core 2 Duo 1.20 GHz or faster
- Memory: 512 MB or more
- For playing/editing high definition movies: 1GB or more
- Hard Disk: Disc space required for installation:
- Display: Screen resolution: 1024 x 768 dots or more
- Operating System:
- USB Connection: Mac OS X (v10.3 to 10.6)
- Music Transfer/PMB Portable: Mac OS X (v10.4 to 10.6)