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55" Smart OLED 4K Ultra HD TV with HDR (2017 model)

69 Reviews | 5 questions - 8 answers

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Item # 68955B7A

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Our take on the LG OLED55B7A

Each summer a group of A/V industry experts holds a "TV Shootout" where a handful of the finest TVs available face off. And for the fourth year in a row an LG OLED model has taken the top honor. The winner was one of LG's E7P models, but LG's entire 2017 OLED 4K TV lineup uses the same panel and video processing. So, although it costs a lot less, this 55" OLED55B7A will deliver the same spectacular picture that won over the expert judges at the TV Shootout.


LG OLED wins 2017 TV Shootout

Each summer a group of A/V industry experts holds a "TV Shootout" where a handful of the finest TVs available face off. And for the fourth year in a row an LG OLED model has taken the top honor. The winner was one of LG's E7P models, but LG's entire 2017 OLED 4K TV lineup uses the same panel and video processing. So, although it costs a lot less, this 55" OLED55B7A will deliver the same spectacular picture that won over the expert judges at the TV Shootout.

What is OLED?

The OLED screen material is an organic substance that glows when it's activated by an electric current. The screen's pixel layer is made of this self-illuminating carbon-based material — each pixel is its own light source which can be independently switched on and off, so there's no need for a backlight with all its limitations.

Infinite picture contrast, absolute black, and the widest viewing angles available

Each and every OLED pixel — actually every sub-pixel — can switch off completely, producing absolute black. It's this ability that gives OLED it's unbeatable contrast and black levels. LG's OLED design also delivers brilliant colors. In typical TVs, each pixel is made up of three sub-pixels — red, green and blue — to create the color palette. LG's 4 Color Pixel technology adds a white sub-pixel to enhance both color range and brightness.

Actually, LG's 2017 OLED models deliver higher peak brightness than earlier models, and offer a larger color palette. The OLED55B7A vividly demonstrates the extraordinary realism of the latest 4K content, both streamed and on 4K Blu-ray. And if you often watch TV with family or friends, you'll be impressed at the way OLED images maintain exceptional contrast and color even for viewers seated off to the sides.

Enjoy a premium HDR experience with more content

Lately, TV makers have shifted their focus from building TVs with more pixels, to technologies that result in better pixels that produce more vivid, colorful, and lifelike images. The most important of these is HDR (High Dynamic Range), which expands the picture contrast range with both deeper blacks and brighter highlights. You can find HDR-enhanced streamed video content from Netflix® and Amazon Instant Video, and on virtually every 4K Blu-ray movie.

The OLED55B7A not only supports the required HDR 10 format, but also the more sophisticated Dolby Vision™ format, which is a dynamic system that is able to adjust brightness and color levels in response to the video signal on a scene-by-scene basis. LG's Active HDR circuitry analyzes and optimizes HDR 10 content scene by scene, bringing it closer to what Dolby Vision achieves.

LG's webOS 3.5 — spend less time navigating and more time enjoying

The '55B7A's built-in web apps give you instant access to a nearly limitless selection of entertainment including streamed video from services like Netflix, YouTube, and Hulu. The colorful webOS 3.5 user interface lets you customize your home screen to access the apps you use most, and easily switch between them.

LG's motion-sensing Magic Remote is simple and fun to use. You can point, click, scroll and even speak into the remote to find exactly what you want, searching across apps, movies, TV shows and the web, all at the same time.

Unsure if your network can handle demanding tasks like 4K streaming? Check out our wireless router buying guide. If you haven't upgraded your hardware in the last few years, a new router will offer big improvements in range and speed.

Use the Sanus MountFinder™ to see a list of wall-mounts that work with your specific TV.

Product Highlights:

    • 54.6" screen (measured diagonally)
    • Ultra High Definition TV with 4K screen resolution (3840 x 2160 pixels)
    • High Dynamic Range (HDR 10, HLG and Dolby Vision™) for extended picture contrast and brightness when viewing HDR content from connected sources or streamed via the TV's built-in apps
    • self-illuminating OLED (Organic Light Emitting Diode) display panel produces infinite picture contrast and absolute black
    • 4 Color Pixel technology adds an unfiltered white sub-pixel to the traditional red, green, and blue, for vivid colors
    • 10-bit panel can display over one billion colors
    • Perfect Mastering Engine and 4K Upscaler enhance standard-def and high-def video signals for optimum display on a 4K screen
    Video Source Compatibility:
    • watch streamed 4K video sources like Netflix®, Amazon Instant Video, and YouTube (requires Internet speed of at least 20Mbps)
    • tuner receives over-the-air HDTV broadcasts (antenna required)
    • Clear QAM tuner decodes unencrypted digital cable signals up to 1080i without a set-top box (subscription required to receive cable channels)
    Smart TV Features:
    • WebOS 3.5 with built-in web browser
    • dual-band 802.11ac Wi-Fi® provides fast, reliable wireless streaming
    • Netflix Recommended TV — offers a unique feature set that makes Netflix even easier to use and enjoy
    • video and music streaming from a DLNA-compatible Windows® PC
    • mobile-to-TV wireless mirroring with Miracast™ enabled phones and tablets
    • free downloadable apps for iOS® and Android™ let you use a compatible smartphone as a remote control
    • 4 HDMI 2.0a
    • 1 composite video (use supplied adapter)
    • RF input for antenna/cable signals
    • optical digital audio output (can pass Dolby® Digital/DTS multichannel or 2-channel audio from connected sources)
    • Ethernet port for a fast, reliable wired network connection
    • 3 USB inputs for connecting a thumb drive or other device
    General Features:
    • built-in down-firing speakers (10 watts x 2)
    • Bluetooth® wireless audio streaming to a compatible speaker or set of headphones
    • LG's surround processing can send Dolby Atmos® audio to an A/V receiver via HDMI/ARC, when using streaming apps like Netflix or Vudu
    • motion-sensing Magic Remote with built-in microphone for voice control
    • detachable stand
    • wall-mountable (bracket not included; LG OTW420B is available)
    • 48-7/16"W x 28"H x 2"D (30"H x 9"D on stand)
    • weight: 45.2 lbs. with stand; 35.7 lbs. without stand
    • warranty: 1 year parts & labor — in-home service or pick-up for service
    • Our 60-day money-back guarantee

    What's in the Box:

    • 55" OLED TV
    • Pedestal base
    • Magic Remote (AN-MR650A)
    • 2 "AA" batteries
    • Composite video/stereo RCA adapter
    • Back cover
    • Four M4 x12mm screws
    • (star-washers attached)
    • Cable-clamp
    • Easy Setup Guide
    • Magic Remote User Information
    • Safety & Reference booklet
    • Product Registration Card
    • Warranty Sheet
    • Cleaning note

    Featured Video:

    Can't beleive I waited so long to enjoy OLED quality. I have this paired with the new OPPO player I purchased from you too. Everything is working perfectly.

    Kenneth, Meriden, CT

    Energy Guide:

    View the Energy Guide


    LG OLED55B7A Reviews

    Average Customer Review(s):

    (69 Reviews)

    LG OLED55B7A

    Kenneth from Meriden, CT on 3/14/2018

    Crutchfield Customer Review (What's this?)

    Can't beleive I waited so long to enjoy OLED quality. I have this paired with the new OPPO player I purchased from you too. Everything is working perfectly.

    Pros: So clear, so sharp, so enjoyable to experience this OLED with the Blue-Ray OPPO player.

    Cons: The 65" OLED was $1000 more, bummer!

    LG OLED55B7A

    Anonymous from Patterson, CA on 3/9/2018

    Crutchfield Customer Review (What's this?)

    Oh My Goodness!!! I cannot believe how great this TV looks. I was a little worried after reading several online reviews about burn in, but I am no longer worried. There is plenty of information about how to prevent and/or reset the TV to eliminate the burn in. It is not an issue. The TV will automatically roll into screensaver mode within a few minutes if paused too. The sound menu on the TV was the most difficult to figure out. We purchased an amazing JBL 5.1 sound bar with the TV and had trouble figuring out how to get the sound to play through the sound bar using HDMI ARC. There is an obscured buried setting that must be enabled before it works. Simply selecting HDMI ARC from the sound menu doesn't get it until this buried setting is adjusted. It's in the manual, just not obvious. Once all was set properly though, the sound through the sound bar has been awesome. Picture quality is out of this world. Our first movie was Avatar Collectors Edition. Using the LG 4K blue-ray player, LG OLED TV and the JBL 5.1 Sound Bar we purchased all together, we felt like we were at the local IMAX theater. Our house rumbled louder than when the local low-riders roll by, which is a challenge. We are so pleased with our purchase and with the technical support we received from Crutchfield. They were able to answer questions regarding the difference between the B7A, C7 and E7 models of the TV that nobody else could answer. All other stores simply read the manufacturer's descripti



    Impressive TV

    RYAN from Columbus, MS on 3/8/2018

    Crutchfield Customer Review (What's this?)

    I've had this TV for only a week, but I feel like it was a great purchase! I was reluctantly replacing a Samsung Plasma TV that had begun randomly freezing during streaming content, and also turning off for unexplained reasons. The picture of the 55B7A is incredible with HD content, and far exceeds the plasma quality. I haven't even tried 4K sources yet! SD broadcasts (I use an antenna instead of cable or satellite) are fair quality, but that may be a result of not finding the correct settings for that content. The remote and menus require a bit of a learning curve, but are mostly straightforward. The TV works very well with my new Onkyo receiver. Great TV!

    Pros: Picture quality

    Cons: Menus take a little experience to learn.

    LG OLED55B7A

    Rick from Pensacola, FL on 3/1/2018

    Crutchfield Customer Review (What's this?)

    GREAT TV. Awesome picture. unmatched clarity and detail from 4K Sources Like Apple TV 4K. Stand Assembly instructions completely inadequate. Crutchfield Support is as always superior equal to that of apple care.

    Pros: Everything

    Cons: Nothing

    LG OLED55B7A

    jon from Leavenworth, WA on 2/22/2018

    Crutchfield Customer Review (What's this?)

    What impresses me the most about the 55B7A is its ability to display beautiful and detailed standard Blu-Ray images (Not 4K). Perhaps that's because it is paired with a recently purchased Oppo 205. I expected an improvement over my previous LED set but the difference is really astonishing. Hi resolution Oled technology is the way to go of one can afford it.



    Stunning tv.

    Rose Anne from Fort Payne, AL on 2/18/2018

    Crutchfield Customer Review (What's this?)

    I had reservations about spending this much on a television. After all, I didn't spend much more for my living room suite. I must say, this LG OLED TV is the most incredible television I have ever seen! The colors are vivid, the picture itself is flawless. The width of the screen panel itself is only a hair wider than my cellphone. I have zero regrets about having bought this. If you are on the fence, just do it and you will ask yourself why you waited.

    Pros: Mind-blowing picture, lightweight, easy to set up.

    Cons: NONE


    Andy from Wernersville, PA on 2/17/2018

    Crutchfield Customer Review (What's this?)

    Awesome picture. I was worried it would not be as good for sports as my old Pioneer plasma but it meets or exceeds in every way! Need to do picture tweaks for sports such as ice hockey. No regrets.

    Pros: Picture quality,colors, blacks

    Cons: Must fine tune for best picture

    So pleased!

    Anonymous from San Tan Vly, AZ on 2/15/2018

    Crutchfield Customer Review (What's this?)

    We upgraded from our Vizio LED TV. I compared the TV we bought vs another LG model and Samsung. Ended up picking this model as the other LG TV had better built in TV sound which we didn't need because we have a surround sound system. When I read the reviews of LG picture vs. Samsung that sealed the deal for this model. We couldn't be happier. Installation was a breeze and wall mount we had fit.



    Superior picture after changes to factory settings

    Steve from Los Alamos, NM on 2/13/2018

    Crutchfield Customer Review (What's this?)

    Excellent picture after quite a few set-up changes over factory settings: Turning off TruMotion, and turning Contrast down from 100 to 91 were the big ones. Before these changes, scenes were way too dark especially in the background. Now enjoying a dazzling display of a variety of programs, especially golf and the outdoors settings, and movies, even through there is not a lot of 4k content out there. I bought the B7A rather than the C version, as this is the screen portion of a home theater system. Excellent customer service both with Sales with Gordo and Tech support with Spencer.

    Pros: superior picture with high dynamic range; wide viewing angle. Great discounted price for 2017 model.

    Cons: factory picture settings

    LG OLED55B7A

    Anonymous from St Petersburg, FL on 2/12/2018

    Crutchfield Customer Review (What's this?)

    Love my new TV. So easy to order. Great customer service!, Buzz was so helpful, courteous, and kind.



    Excellent picture

    Terry from Tulsa, OK on 1/17/2018

    Crutchfield Customer Review (What's this?)

    Excellent picture; sound isn't real good so if you have a home entertainment system with surround speakers, that is not a negative but if you don't, you may miss the bass that would be present with a better sound system built in. I know I'm old fashioned, but I do not appreciate the minimalist instructions provided. Yes, you can get it hooked up to watch following prompts, but if you wish to do anything more, it is more difficult and you have to hunt online at LG for more documentation. They could at least include a cd/dvd with the unit since they don't want to print anything any more.

    Pros: Picture

    Cons: Sound quality - lacks bass

    LG OLED55B7A

    Anonymous from Birmingham, AL on 1/15/2018

    Crutchfield Customer Review (What's this?)

    I bought this tv from Crutchfield because of its customer service and reputation and was not disappointed. I am not a technical expert and Crutchfield's people helped me understand which features I need and which I don't need. Great job!



    Overall a nice TV

    Colleen A from Doylestown, PA on 1/2/2018

    Crutchfield Customer Review (What's this?)

    Very nice picture. The setup with the remote was tougher than expected. The manual was not very helpful. Trying to plug adjacent hdmi cables with a Fire Stick was very problematic, the spacing is just too close. Had a problem with the picture completely losing signal, dropping audio temporarily along with video. Seems to be HDMI related as we changed cables into different outputs and it is no behaving. Pretty frustrating. The Smart audio was a lag to the video and we can't use it. Very nice tv overall, just a few technical difficulties to overcome.

    Pros: Nice picture

    Cons: HDMI inputs too close together. Smart sound function has lag.

    LG OLED55B7A

    Anonymous from Huntsville, TX on 1/1/2018

    Crutchfield Customer Review (What's this?)

    Beautiful picture, careful if you want to connect to a component system. There are no component connections



    Not working with my cable box

    Vlad from Stony Brook, NY on 12/31/2017

    Crutchfield Customer Review (What's this?)

    Disappointed with the picture when the signal comes from the cable box. Tried everything, using apps to calibrate, going through every setting. Called tech support, they were very helpful, but the final conclusion was that the TV is not processing correctly the signal from the cable box. Returned the TV. Looking at displays in many stores the image is astonishing, but did not work in this case.

    Pros: nice lookin, thin design.....

    Cons: image quality when connected to cable box is poor.


    Steve from Amissville, VA on 12/23/2017

    Crutchfield Customer Review (What's this?)

    Excellent Picture.

    Pros: Incredible blacks, beautiful colors. Excellent picture, wide viewing angle

    Cons: none

    LG OLED55B7A

    Anonymous from North Eastham, MA on 12/18/2017

    Crutchfield Customer Review (What's this?)

    Delivery was delayed a day or two but installation was slick and easy. TV is awesome



    I may never go to the movie theater again.

    Jonathan from Philadelphia, PA on 12/17/2017

    Crutchfield Customer Review (What's this?)

    I love this TV. Of course, the 4K and HDR content is beautiful. But this TV makes regular 1080P shine. Even my wife, who is not a tech/tv person at all, sees the difference. The best part of all was the superb customer service I received from the Crutchfield team when there was a minor issue. Highly recommend!

    Pros: Beautiful picture.

    Cons: None

    Amazing Picture

    Phillip from Paintsville, KY on 12/17/2017

    Crutchfield Customer Review (What's this?)

    Certainly the best picture I've ever seen. Replaced a Samsung plasma that looked very good, but it doesn't compare. I'm thrilled with this purchase.

    Pros: Extraordinary picture in every way. Set up was easy.

    Cons: None.

    LG OLED55B7A

    Anonymous from Brooklyn, NY on 12/16/2017

    Crutchfield Customer Review (What's this?)

    Best tv ever



    Happy wife, happy life

    Jeff from Easton, MD on 12/16/2017

    Crutchfield Customer Review (What's this?)

    My wife has always wanted a TV in the bedroom but the thought of a small second one did not appeal so I moved our 46" Samsung LED (from Crutchfield) to make way for this OLED. Installation was straightforward. The remote appears basic with mouse like pointer to aim and click on screen. Picture is stunning with true black, vivid color and exceptional contrast. We also cut the cable cord earlier this year, so high def sources are scarce. We stream Netflix etc thru a Roku and occasionally suffer from internet limitations, no fault of this TV. We live 50 miles from Baltimore/DC and bought a Mohu Sky 60 HD antenna. Now we get HD network programs and finally FOOTBALL. Regular programming reveals the high quality of this TVs picture. Sports are vivid and clear. I will say high speed action is not truly blurry yet rather translucent. Example: football in air during pass seems hollow and halfway transparent like you can see it's outline when in flight. But overall two thumbs up. I would recommend this model at price point and have no buyers remorse. I am not sure what true advantages the higher series models offer in this size for $1000's more. I am not a gamer and do not have blu-Ray or other input sources. There are enough connections and gadgets for me. Good price, free delivery and expert help from Conrad made this purchase an easy decision. I use Crutchfield for all my home entertainment needs.

    Pros: Picture quality, price point

    Cons: On screen tools a bit busy

    LG OLED55B7A

    Anonymous from Parkesburg, PA on 12/16/2017

    Crutchfield Customer Review (What's this?)

    Picture is awesome. Delivery was prompt



    Great TV

    Nathan from Haysville, KS on 12/15/2017

    Crutchfield Customer Review (What's this?)

    This TV is a big upgrade compared to my old LG that is at least 8 years old. This 55 inch OLED has an amazing picture. Hey very responsive webos provides all the apps that we use such as Amazon Prime video, Netflix, Hulu, and YouTube. I have a media PC that I built for my old TV. I don't find myself using it as much on this TV even though the video from the PC looks great too. The graphics from the computer only does 1080p. I'll have to look for a new graphics card that does 4K. I would definitely buy this TV again!

    Pros: Thin bezels, sharp and clear screen, deep colors, plenty of apps.

    Cons: The back of the TV is all white. Would have rather of had black. But then again it is the back of the TV.

    So far so good!

    Mike from Seattle, WA on 12/13/2017

    Crutchfield Customer Review (What's this?)

    Have had it for less than a week, but am quite pleased thus far. Set up was very easy, and the picture is amazing. Was worried after reading on some forums about how some of these panels have issues with banding on dark scenes, or a yellow tint on bright white. I will admit, there was a little bit of banding when I tested with a 5% gray right after I set it up. But true to other people's observations, after 20+ hours of viewing, that banding is now all but gone. (I can still see it when looking for it using the 5% gray test, but don't notice it while viewing actual content.) To perfectly sum it up, the first time I showed a 4k HDR scene to my wife, who is a person who appreciates a good picture, but is not obsessive like me, her reaction - "Wow! Holy sh!t!!"

    Pros: Easy set up, 4K content is amazing, but even 1080/720 content is quite good as well.

    Cons: Not much. Maybe the sound? I have an AVR, so not even using the sound. Remote easily paired with my TiVo, but it doesn't have FFW/RW buttons. Still trying to figure out if those functions were mapped to some other keys.

    Phenomenal picture !!!!!

    Matt from Pittsboro, NC on 12/13/2017

    Crutchfield Customer Review (What's this?)

    Reviews of this TV are highly accurate. Without question the picture quality, our primary purchase criterion, and screen size due to space limitations of 55" are best represented by the LG OLED. Most of our viewing is movies streamed from various sources. The image resolution and color saturation are positively brilliant. Very happy with the purchase.

    Pros: Picture resolution Color saturation Contrast Very easy setup Remote sync to cable box

    Cons: Sound is typically weak relative to picture quality Remote is slightly awkward

    FABULOUS picture,

    Jay from Douglasville, GA on 12/12/2017

    Crutchfield Customer Review (What's this?)

    Absolutely gorgeous picture! I paired this with the new 4k Apple TV, or even using the Amazon Video app and their 4k offerings and the picture blows my other 4k TV clear out the water. I waited sooo long to get this and I am happy I finally did, but sort of regret waiting so long. Price just dropped though, so now it's a MUST-BUY!!! The remote is wonderful, and easy to use. I've never had an LG TV before but this magic remote is truly great. Much better than navigational buttons or scrolling through options, plus the voice searches make things so easy.

    Pros: Awesome picture with any 4k HDR source upscales very well too! Great remote!

    Cons: price, though that is better now too!

    Amazing picture quality

    Robert from Franklin, PA on 12/12/2017

    Crutchfield Customer Review (What's this?)

    This LG OLED is unbelievable. The contrast and color are the strong points of the display. I love contrast and color in my photography and the picture produced is on par with may preferences. Even the lack luster HD signal from my cable box looks good. Streaming Netflix and Amazon is beautiful either from the built in apps or from my Apple TV 4K. Up until now, I mainly streamed content on my phone, recently upgrading to the iPhone X, but have found myself wanting to watch on the TV again. I highly recommend this product. At this price point, it is a steal when compared to other high quality LCD TVs. I also considered Samsung and LG LCD models, but wanted to see the OLED. In addition, this LG supports all of the HDR specifications. I was concerned that this would not be bright enough for my well lit room, but there is no need to be concerned. It is bright and beautiful. Also, I have not seen issues with image retention. The only issue I have is with the sound. The sound sync with my existing sound-bar was off. I tried to adjust the timing, but could not get it right. I am working without a sound bar, pending a possible new purchase. Also, the TV is not able to decode all Dolby Digital. Some sound coming from the LG BluRay and Apple TV $k, via Netflix, is not decodable by the TV. This takes little tweaking in the settings of these devices to dumb down the sound format to match what the TV can handle. I hope that using the ARC to a new sound-bar may fix

    Pros: picture quality is amazing great contrast and color HDR support for all specifications bright enough for well lit room

    Cons: sound decoding and syncing not great

    Crutchfield response on 12/13/2017 Robert, we're sorry you're having issues with your sound syncing with the soundbar. If the problem continues, please just reach out to our tech support team. They can either help get it working the way it should, or possibly return it for an exchange or refund.

    Great Picture, remote tuned itself to cable box

    904Bronco from Morgan Hill, CA on 12/11/2017

    Crutchfield Customer Review (What's this?)

    Purchased this based on reviews and at the suggestion my salesman Manny. I have had a Panasonic Plasma TV for the last 15 years, which is still going strong but lacks HDMI. I also have a newer Samsung TV in another room. My 1st foray into LG TV's and it blows the others away. I have enjoyed a full Sunday of football and one Blue ray movie so far. Night and day picture in comparison to what I am use to. Simple to put together right out of the box and hook up to my new Home theater as well. Self set up program was easy to do. I gladly recommend this TV.

    Pros: Colors, picture, ease of hook up and programming, Good Cyber Monday pricing.

    Cons: None yet.

    Fabulous picture!

    Chris from Ithaca, MI on 12/11/2017

    Crutchfield Customer Review (What's this?)

    So far, fabulous! Picture is 2nd to none. Pure blacks offer great contrasts. Easy setup with HDMI from cable box. Setup was a breeze. No motion issues, even with fast-paced action. Only negative is the so-so sound. But am planning to add a sound bar, anyway, so save your money and buy the cheaper LD OLED tv; the picture quality is just as good.

    Pros: Everything, except sound.

    Cons: Sound is so-so.

    I've found virtual reality in a TV

    Joe from Asbury, NJ on 12/11/2017

    Crutchfield Customer Review (What's this?)

    Seeing is believing--& I'm a believer in the picture of this set. So real & life like that High Def broadcasts or blu-rays almost appear 3 dimensional. Still trying to figure out all the setting & endless control possibilities. I'm going to have to set myself a viewing limit so that other work around the house gets done. With the price drop I pushed the button on getting OLED & will enjoy it for years to come.

    Pros: The deepest blacks, rich colors & amazing detail.

    Cons: Having to dig up the pad to read all the instructions for all the possibilities. Would have preferred the option of downloading a full instruction manual too.

    Expensive but worth every penny.

    Anthony from Columbus, OH on 12/11/2017

    Crutchfield Customer Review (What's this?)

    I looked at all the different 4K TV's (LED, QLED) available before buying this LG. So far I have no complaints. Assuming you sit close enough to benefit from the 4K resolution (I do), their is a night and day difference in clarity versus a 1080p LED TV. And it's not just clarity. Comparing this to my old Sony, you get a sense of depth that was missing before. You're not just looking at a two dimensional picture, you can actually tell the difference between objects in the foreground and the rest of the scene. Regarding black levels, it's not just hype. On my old LED TV you could tell the backlight was still on, especially in scenes that mixed light and dark. The dark portions of the screen would "bleed over" giving the screen a washed out feel. Even on pitch black scenes (like when fading to a commercial) you never really got a truly black image. The LG doesn't suffer this problem. There is no washed out effect, no bleed over. The LG's performance on dark scenes is much improved over a backlit TV. If you have a 4K HDR source you'll be amazed at the picture quality. The colors can be a bit jarring at first, but once you get used to it (and after a little tuning) this TV looks phenomenal. I've played several games on the Xbox One X (COD WWII, Destiny 2, Gears of War 4 Battlefront 2) and they all look fantastic. The only thing I haven't seen is the performance of a 4K Blu ray, but I hope to change that very soon. Overall, this is an excellent TV and

    Pros: Stunning 4K picture, black is pure black, reasonably quick Smart TV features, good remote (RF not IR), good number of connections, good price if you catch it on sale.

    Cons: No backlight on remote, full owner's manual hidden in TV menu/website (unfortunately it seems like this is the way most manufacturers are doing it these days).

    Color & movement rivals more expensive TV's

    Joe from Palatine, IL on 12/11/2017

    Crutchfield Customer Review (What's this?)

    The picture is amazing. Deep, rich color and fantastic movement and refresh rate. Set up was easy and the remote is intuitive. Every now and then I have a voice/audio sync issue, but other than that, my first week with it has been great.

    Pros: Picture, performance, price

    Cons: None so far

    LG OLED55B7A

    Anonymous from New York, NY on 12/10/2017

    Crutchfield Customer Review (What's this?)

    So far so good! Love this TV. We've had it for a week or so now and it's delivered on everything as advertised. Blacks are true blacks. Picture is outstanding. Features are awesome. And with my personal home theater surround system, why should I ever want to go out to the movies again when I can enjoy all this from the comfort of home! Crutchfield has been terrific and as always, can count on them for expert advice and help with any problems that may arise. I'm a happy camper!



    LG OLED55B7A

    Anonymous from Nags Head, NC on 12/10/2017

    Crutchfield Customer Review (What's this?)



    Cons: None

    Great picture. Sound from surround sound system fantastic

    Philip from Tappan, NY on 12/10/2017

    Crutchfield Customer Review (What's this?)

    I have owned plasma TVs for years. I always thought they had the best picture. Nothing compares to the lg oled tv. Whites and blacks are perfect and 4K is unbelievable . I highly recommend these TVs.

    Pros: Fabulous picture. Regular broadcast tv and streaming services.

    Cons: Jittering when watching sporting events. Very disconcerting.

    Best picture ever.

    Maurice from Sarasota, FL on 12/10/2017

    Crutchfield Customer Review (What's this?)

    I always thought that my Panasonic plasma had a great picture but this set outshines it easily. A spectacular picture. Best I have ever seen.

    Pros: Picture Easy set up. Practically perfect out of the box.

    Cons: Remote takes sometime to get use to.

    LG OLED55B7A

    Steve from Tucson, AZ on 12/9/2017

    Crutchfield Customer Review (What's this?)

    Picture is great. Size is perfect for location. I use the enclosed stand and it works fine. Hook up was straightforward without complications.



    LG OLED55B7A

    Michael from Chambersburg, PA on 12/9/2017

    Crutchfield Customer Review (What's this?)

    Awesome picture at Black Friday prices



    LG OLED55B7A

    Anonymous from Ramsey, NJ on 12/8/2017

    Crutchfield Customer Review (What's this?)

    love the picture quality. Easy Netflix and amazon access with dedicated buttons



    LG OLED55B7A

    Anonymous from San Jose, CA on 12/7/2017

    Crutchfield Customer Review (What's this?)

    I'm not super knowledgeable about features and minute details, but the picture on this thing is AMAZING! It was super easy to set up, including the set up of the magic remote. I love how easy it is to get to the menu to change settings (my friends husband decided the color was too dark and he was right. But he fixed it for me in the snap of a finger). Everything I've streamed so far is crystal clear. Super happy with this purchase!



    Pleased with the LG OLED55B7A

    Neil from Dunn, NC on 12/7/2017

    Crutchfield Customer Review (What's this?)

    I am very pleased with my purchase of the LG OLED55B7A. The quality of the TV exceeds my expectations. This was the perfect step up from my Samsung SUHD (2015 model). The price was great as well, especially for an OLED.

    Pros: great picture, good price, easy to set up with my denon receiver, Samsung blu ray player, and other accessories

    Cons: None that I can think of at this time

    Amazing picture, great software

    Angel from New York on 12/7/2017

    Crutchfield Customer Review (What's this?)

    The WebOS operating system is excellent-so much so that I felt comfortable ditching my Apple TV and using WebOS for all streaming services.

    Pros: Price, picture quality, user interface.

    Cons: Not as soon as the LED TV it replaced.

    Beautiful OLED TV

    VINH from Oakland, CA on 12/5/2017

    Crutchfield Customer Review (What's this?)

    Solid OLED TV. I did a lot of research to compare the OLED vs any near competitor. LG over Samsung, any day. Also, Crutchfield offered the best pricing.

    Pros: Beautiful TV. Thin TV. Menu interface is FAST. Magic "mouse" remote makes navigation easier. The stand looks slick, even though I do not use it since it is mounted.

    Cons: Bottom heavy. This is only a problem when moving or mounting/initial setup. Hard to carry since you do not want to apply any force on the top part of the TV.

    LG OLED55B7A

    William from Louisville, KY on 12/4/2017

    Crutchfield Customer Review (What's this?)

    Great picture and the remote has a Netflix and an Amazon TV button - two of our main channels. Sometimes the sound does not work correctly but still a fantastic picture.

    Pros: Great picture. It's like being right there.

    Cons: The sound does not always work when switching between HDMI ports. Sometimes you have to switch to antenna (which we don't have) to get the sound back on.

    Beautiful TV, great service

    Drew from Washington, DC on 12/4/2017

    Phenomenal TV. Everything you read about the color depth and ultimate black of this TV is spot on, it's a beautiful picture. The webOS software that runs the smart TV is really well done. I've already put aside my Fire because that app on the TV works so well. Really love this TV. Crutchfield was great, and the TV arrived early.

    Pros: Gorgeous. Makes 1080 and 4K look spectacular. webOS is a great operating system, works fast. Crutchfield was easy to work with.

    Cons: Silly Image Zoom feature on TV

    Great Picture

    Ted from Leesburg, FL on 12/4/2017

    Crutchfield Customer Review (What's this?)

    The picture is excellent. The remote is unusual. I have not had enough time to learn how to use it. I was disappointed that there is no direct Internet access to things like u tube and other web sites.

    Pros: Great picture

    Cons: No direct Internet access

    Amazing dynamic range

    Steve J from St Paul, MN on 12/4/2017

    Crutchfield Customer Review (What's this?)

    I have never seen dynamic range like this. I don't even have any 4k media, but HD TV and BluRay movies are upscaled flawlessly. I did have to fiddle with the advanced controls to adjust the picture coming in from my Roku box through an HDMI input. It was too dark, until I adjusted the levels. Over the air HD TV required minimal adjustments. Each source can be adjusted separately, which is convenient when one has multiple inputs. Also, I found that Netflix and 24 fps movies looked best when the Trumotion control feature was turned off. I don't care for the "soap opera effect" that results from the artificial smoothing that results from a high Trumotion setting.



    LG OLED55B7A

    Anonymous from Ossining, NY on 12/3/2017

    Crutchfield Customer Review (What's this?)

    The LG OLED 55B7A television meets all expectations of a discerning videophile with incredibly deep blacks, rich accurate colors, and incredible detail. Images have such clarity and detail it's hard to describe until you see it for yourself. I still have yet to experience 4K and HDR content but even with standard HD the picture is truly outstanding. Crutchfield deserves commendation as well for their incredibly fast shipping (the TV arrived in 2 days!) and stellar service.



    Amazing TV!

    Sam from Asheboro, NC on 11/30/2017

    Crutchfield Customer Review (What's this?)

    Absolutely the best television we have ever owned. The picture is amazing. We almost feel that actors are popping off the screen and into our living room. The black levels are the best that we have ever seen. We could not be happier with this purchase.

    Pros: Picture quality is second to none.

    Cons: Manual is a little lacking in detail. The remote takes some getting used to.

    Great but needs better support from satellite providers.

    Ron from Ruidoso Downs, NM on 11/30/2017

    Crutchfield Customer Review (What's this?)

    This tv is way ahead of the satellite signals to make it really shine. Dish signals are 1080 so no matter how good the picture could be until they start broadcasting something higher it won't be as good as it can be. The only way I seem to be able to to get the really great picture is to purchase 4K movies that are really expensive. Although standard blue ray also works you don't get the quality picture. Another caviot at this time dish does not have a remote code for this tv. You have to use 2 remotes to make it work a real pain.

    Pros: Great tv

    Cons: None really.

    LG OLED, fantastic picture quality

    Tom from Conover, NC on 11/29/2017

    Crutchfield Customer Review (What's this?)

    This is the "daddy" TV for the money. Fabulous for the price. I have sold Audio Video for many years as a rep... and this TV replaced my prized Kuro. The overall picture quality, while using one of the three realistic picture presets, is unbeatable. The TECHNICOLOR setting is especially good. Even with an antenna as a source, watching 720p or 1080i, the picture is excellent. With any version of 4K and/or HDR, the picture is so good it's ridiculous. Truly a great value, if you appreciate the best.

    Pros: Just about everything that matters

    Cons: virtually none

    Awesome Color

    John from New Bern, NC on 11/29/2017

    Crutchfield Customer Review (What's this?)

    Great picture and awesome color. Very impressive TV



    Great picture, exceeds expectations

    John from Gallatin, TN on 11/28/2017

    Crutchfield Customer Review (What's this?)

    Great picture that exceeds expectations, very sleek looking . Look great on the wall over the fireplace.

    Pros: stunning color, brightness and superior black background

    Cons: remote is not hand friendly,awkward

    Amazing blacks

    Aland from Placentia, CA on 11/21/2017

    Crutchfield Customer Review (What's this?)

    Best black levels I have seen, ever. Love the picture. Colors are amazing. Wish I didn't have to upgrade the rest of my components to support 4K, but even 1080P looks great. I don't use the speakers, so I can't speak to the sound. Only complaint was the VESA mounting holes were small for this size TV. It made the wall mount brackets interfere with my wall plates and cables.

    Pros: Black levels, color depth, 4K!

    Cons: VESA mounting holes were small for the TV.

    Phenomenal Picture! Killer deal at current price!

    Matthew from Rocky Hill, CT on 11/16/2017

    Crutchfield Customer Review (What's this?)

    This oled panel is simply A m a z I n g, and its almost too good. As long as your picture/video source is putting out a clean signal it will look amazing. I unfortunately had first had experience finding out that Xbox has a known issue with brightness and they're working to address. Netflix running from the console playing Star Wars creating a blooming effect all around the screen just as if it was an LCD. I also noticed faint lines in the image as well which led me to think there was an issue with the TV. I had found an article explaining the issue with the xbox and when compared to the built in apps on the tv, the tv as its source was second to none. Gaming is fantastic! With the 120hz and almost 0 response time from the pixels, everything is noticeably smoother than your regular TV or monitor. The "problem" with this tv which is ultimately not the tv's fault....but its quick response and high refresh rate make it very noticeable when your source is putting out a lower frame rate. For instance as noted in other reviews, you see a lot of judder or some may call ghosting (which is technically not correct) when watching Netflix, TV shows, and games running in the lower 30fps range. The reason you see this is because your source is putting out the frames too slowly and because the tv can react so quickly in displaying the material.....the end result is you seeing more time in between each judder which can be absolutely sicke

    Pros: Excellent Colors - Wide Gamut 120hz Refresh Rate supported Black scenes cannot be beat HDR looks great despite not being as bright as some other screens due to there being much more to offer in the dark side of the spectrum. Decent sound although nothing amazing. Excellent price point for the holidays.

    Cons: ABL - Automatic Brightness Limiter is definitely noticeable. Some screens may be noticeably brighter than others. I don't quite understand it because the end result seems to be brightening of white text which is not needed. Picture Quality is reliant on a good source, just need to take extra care here. Potential for image retention...I have seen none so far. I'm trying to keep a habit of changing content more frequently however, playing BF1, Battlefront, or Forza, I've had no

    Great picture

    Greg from Little Rock, AR on 11/15/2017

    Crutchfield Customer Review (What's this?)

    Very nice TV. Have used Samsung for past 15 years and find this tv to have better overall color accuracy. Better black,deep contrast, and Viewing angle is 20% wider then 9000 series Samsung LED. Easy setup and installation. Would have give it 5 stars but there is a slight blur when watching some fast action sports. Issue had been noted in most all reviews. Not enough blur to discourage from highly recommending product. Will purchase again when needed

    Pros: Awesome TV for movies

    Cons: Slight motion blur when watching fast action sports

    Basically useless HDR

    Nick from Pike Road, AL on 11/13/2017

    Crutchfield Customer Review (What's this?)

    Great TV BUT there is one deal breaker--LG has pretty much broken HDR. LG has implemented an extremely dark HDR profile its most recent FW update. If you are expecting bright and vivid HDR that "pops," look elsewhere. If you are planning on paying OLED prices for a vivid HDR experience, do yourself a favor and look at real HDR content on this TV before you buy (by "real," I mean not the custom tuned HDR loops big box stores have running on the LG OLED sets).



    Excellent picture quality

    George from Land O Lakes, FL on 11/13/2017

    Crutchfield Customer Review (What's this?)

    This is my second LG OLED set and in my view has one the best picture.

    Pros: Top quality picture. OLED technology is the greatest since plasma

    Cons: None

    Best picture I have ever seen!

    Greg from Warner Robins, GA on 11/5/2017

    Crutchfield Customer Review (What's this?)

    Best TV I have ever owned by far! 4K gaming on my new Xbox One X (what this TV was bought for really) is mind-blowing! HDR with 8 million pixels all working together to give me the best possible picture whether I am gaming in 4K, watching a 4K Blu-Ray, or simply watching my 1080p cable is what I truly wanted. Crutchfield has come through for me again. This is truly the best looking TV anywhere in my opinion.

    Pros: 4K picture, HDR, easy setup, options to refresh the pixels after gaming sessions

    Cons: 3 foot NON-DETACHABLE power cord, are you kidding me LG??? Needed to put TV on top of 2 inch risers to clear the Polk soundbar

    Picture quality is simply phenomenal

    Larry from Pittsburgh, PA on 11/5/2017

    Crutchfield Customer Review (What's this?)

    Let me tell you this. Picture quality of this LG OLED TV is simply ridiculous... :-) And I obviously mean that it is very, very good. I have watched Panasonic plasma TVs and DLP projectors for the last 15 years and tried LEDs but could never get used nor accept the LED technology -- exclusively due to lack of capability to reproduce dark scenes/colors. Well, plasma TVs seems to be dead now (my 8 year old Panasonic is still working great but it is not 4K/HDR by any means lol). I did buy another LG LED 4K/HDR TV (60") recently. I loved the TV; I believe LG did everything possible and impossible to extract every bit of quality from LED panel but... Well, LED could never present blacks and dark scenes like I was used to with plasmas. So I was never happy with that aspect... I know, a lot of people would not care *that much* about dark scenes but somehow I am sure people buying OLEDs do (I certainly belong to that group). One more thing, something I didn't expect, OLED panel reproduces other colors better as well. I am not sure why, but colors look reacher, more vivid, and more saturated (blacks do contribute I guess?) Any issues on my side? Well, my the only problem was that I could not afford the 65" version... lol (but 55" size works really well too). Anyway, great TV, no regrets whatsoever, and highly recommended.

    Pros: Picture quality -- cannot get better than this. Default settings are almost perfect and it's very easy to change them. Dual band WiFi (5GHz supported) -- very important if you have a lot of WiFi networks nearby. HDMI Control seems to be working great and better than in my previous LG LED 4K/HDR 60" TV (that had WebOS 3.0 I think).

    Cons: None at this time.

    Great Picture!

    Michael from Tulsa, OK on 11/5/2017

    Crutchfield Customer Review (What's this?)

    This TV is beautiful design and bright picture. The shipping from Cutchfield was totally easy and delivered quickly. Looks awesome in my living room...visible from all angles. This is the best television set that I have ever owned. It has brilliant color and depth perception that is almost three dimensional.

    Pros: The best picture I have ever seen on any TV set!

    Cons: None

    LG OLED55B7A

    Anonymous from Vermilion, OH on 10/24/2017

    Crutchfield Customer Review (What's this?)

    Great TV. Dark blacks, bright whites, and the colors really pop. Upgraded from a LED rear projection TV (Samsung) and am stunned at the difference in quality. Great shipping speed and a gift card from Crutchfield were a nice addition!



    Great color

    Barry from Columbia, TN on 10/22/2017

    Crutchfield Customer Review (What's this?)

    Only reason for 4 stars, would be great if there was a paper manual and I'm not crazy about the remote. I give the picture a 5 star rating, compared to a Samsung quantum dot tv, picture is much richer looking, deeper colors. As the prices come down the Oled picture is well worth the money. I also wish the tv manufacturers would standardized the Vesa pattern on the bigger TVs, 400x400 would be better. This particular tv is 300x200.

    Pros: Deep, rich colors.

    Cons: Remote control is not the best, wish there was a paper manual, don't like the Vesa pattern 300x200.

    Very happy

    Anonymous from Portland, OR on 10/13/2017

    Crutchfield Customer Review (What's this?)

    waited to make the 4k format jump until I saw something that would compare in ways to my old Panasonic Viera plasma (from 2004 or so and on last legs). I never saw a led/lcd whatever that i liked, enter the OLED. Really a superb picture that can be viewed equally well anywhere i sit or stand in the room. I've watched in daylight with curtains open, no problem, watched in black out and felt i was at the theater ! Just amazed and no buyers remorse here. Well maybe some envy I couldn't afford a larger one. In my astronomy hobby I like to use the term "indivisual" as to whether anyone else would like as much as I do, but there is nothing here to disappoint. All our eyes are not the same, and folks taste is what it is, I will just say I am very impressed and happy with this screen. Really wish there was a manual, and some features like the on screen mouse I do not like at all, can't figure out how to make it go away, and I feel the on/off navigation unclear - a manual would go many miles in rectifying the situation. I have not played with any settings for same reason, but then I've had no need to. When i put in a 4k UHD disk in the oppo, the LG put up a message it was altering screen presentation 'OK' type message, previous disk was just normal Blu-ray, so i like that it detects and actions on signal in a sensible logic seeking fashion. Watching over air TV signal, tuner, guide, channel info, all there and easy to use one you figure it out. Do I sound happy? I am.

    Pros: Anything you choose about picture, size, weight, performance.

    Cons: A paper manual would be really nice, there is a lot to this TV and I think no manual is just moronic, but then i am old and grew up with paper manuals.


    Kent from Atlanta, GA on 10/11/2017

    Crutchfield Customer Review (What's this?)

    I had my eyes on grabbing an OLED TV for at least the past 2-3 years now. I held off for so long waiting for enough 4K content and video game material to be out there before finally pulling the trigger. I was originally waiting until November with the release of the Xbox One X to finally purchase this but this just went on sale this Sunday for $1799 AND a free $150 gift card (AND pay no taxes with Crutchfield) so I could not wait at all. I ordered it Sunday morning and it was here early Tuesday morning. I'm coming from a 3 year old Sony w800b tv and man.....the leap in quality is astounding. I noticed immediately a higher amount of quality in movies that I played on my regular PS4. No its not a 4K player nor do I have any 4K movies yet (waiting for the X1X release next month to start buying actual 4K movies) but man. Colors, clarity, picture quality and of course the blacks. Inky blacks. Its a beautiful thing. So what did I do about 2 hours after my TV arrived? I packed up my regular PS4 and took it to Gamestop and traded it in for a PS4 Pro. No the PS4 Pro does not play 4K blu ray movies disc but it does have SOME 4K HDR games. I brought it home and the first thing I fired up was Horizon Zero Dawn. The leap from regular 1080p to checkerboard 4K WITH HDR is..............amazing. Truly amazing. The only thing I cannot speak on with this TV is sound quality, and that is because I already have surround sound. Buy this TV, you owe it to yourself.

    Pros: Everything about this TV is amazing. Everything.....

    Cons: I know within a month or two I'm going to wish I bought the 65 inch version instead.....

    Best picture available, awesome sound as well.

    Mark from Rowlett, TX on 10/5/2017

    Crutchfield Customer Review (What's this?)

    As advertised by Crutchfield and more--we absolutely love it!

    Pros: Everything about it.

    Cons: None

    Beautiful Design

    Anonymous from Hudson Falls, NY on 10/1/2017

    Crutchfield Customer Review (What's this?)

    Beautiful design and bright picture. Shipping from Cutchfield was totally easy and delivered quickly. Looks awesome in my family room...visible from all angles.



    The Best TV

    Leighton from Madison, VA on 9/19/2017

    This is the best television set that I have ever owned. Brilliant color and depth perception that is almost three dimensional.

    Pros: The best picture I have ever seen on any Television set!

    Cons: None

    LG OLED55B7A

    Brandon from Rock Hill, SC on 8/22/2017

    Crutchfield Customer Review (What's this?)





    Hands-on research

    Features and Specs

    Screen Size 54.6"
    Screen Design Flat
    Aspect Ratio 16:9
    Screen Resolution (pixels) 3840 x 2160
    Screen Refresh Rate 120 Hz
    Backlighting Type (for LCD TVs) N/A for OLED TVs
    Quantum Dot Color (for LCD TVs) N/A for OLED TVs
    HDR (High Dynamic Range) HDR10, HLG, Dolby Vision
    3D No
    Wi-Fi Yes
    Internet Movie Streaming Netflix,Hulu,Vudu,Amazon
    Bluetooth Audio Streaming Yes
    Voice Remote Yes
    MHL-compatible No
    Picture In Picture Yes
    Parts Warranty 1 Year
    Labor Warranty 1 Year
    Type of Warranty Service In-home
    Total Video Inputs 5
    HDMI Inputs 4
    Component Video Inputs 0
    Composite Video Inputs 1
    RF Inputs 1
    Ethernet Port Yes
    USB Ports 3
    Optical Digital Audio Output 1 Rear
    Analog Audio Output None
    Power Consumption
    Estimated Yearly Electricity Use (EnergyGuide) 174 kWh
    Estimated Yearly Energy Cost (EnergyGuide) $21
    Dimensions & Mounting Information
    Width (inches) 48-1/2
    Height with Stand (inches) 30-1/8
    Height without Stand (inches) 27-7/8
    Depth with Stand (inches) 9
    Depth without Stand (inches) 2
    Stand Width (inches) 22-1/8
    Weight with Stand 45.1 lbs
    Weight without Stand 37.9 lbs
    Wall Mountable Yes
    Wall Bracket Included No
    Pedestal Stand Assembly required

    Product Research

    Video Features
    Audio Features
    Network & USB Functions
    Convenience Features
    Remote/Voice Control
    Mounting Options

    Video Features

    OLED: "OLED" means organic light-emitting diode, named for the advanced material used in the TV's screen. The secret to OLED is this unique light-emitting diode structure with its electroluminescent layer, a special film made from an organic, carbon-based compound that emits its own light when hit with an electric current. A thin-film transistor (TFT) backplane switches each specific pixel on and off. This configuration enables a thinner, lighter form factor, higher resolution and big, home theater-ready screen sizes. Because OLED TVs do not require a backlight, pixels that are switched off are truly black, so OLED achieves deeper black levels and a higher contrast ratio when compared to LCD and LED-LCD TVs with conventional backlighting. OLED technology also increases energy efficiency.

    • Cinematic Color & True Color Accuracy: The LG OLED TV displays Cinematic Color & True Color Accuracy with a color palette that virtually matches those seen in today's high-end digital cinemas, thanks to its 4 Color Pixel Technology. LG's 4 Color Pixel technology adds a white sub-pixel to the conventional 3 color red, green, and blue that enhances both color range and accuracy. This considerably improves the OLED pixels' ability to express the realistic colors and represents a giant step ahead of conventional flat-panel displays.
    • Perfect Black Panel w/ Infinite Contrast Ratio: As the first display technology that allows self-lighting pixels to switch on and off individually, OLED offers the first "Infinite" contrast ratio. LG OLED TV's self-lighting pixels switch off completely for a Perfect Black Panel. With no light bleed, LG OLED achieves absolute black levels, for infinite contrast. Contrast ratio measures the range from the brightest whites on the screen to the darkest blacks. The deep blacks will offer a greater sense of realism and depth on all content.
    • Absolute Motion Clarity: The critical response time of the LG OLED TV (its ability to refresh the image on screen) is less than .1 microseconds, drastically faster than LCD or LED-LCD televisions. As a result, you get even the fastest action to be dependably crystal clear and virtually blur-free.

    10-Bit Panel: Thanks to its 10-bit panel, the LG OLED TV is capable of displaying billions of colors with fine steps of gradation. With so many more colors to express, you'll see a picture that is more detailed and natural when compared to conventional 8-bit panels. The 10-bit panel even holds up from wide viewing angles, so now everyone in the room will have an ideal view of the action.

    Ultra HD 4K Resolution & Upscaler: The LG OLED TV has a display resolution of 3,840 x 2,160 (4K) and will display all video at that resolution, regardless of input signal, thanks to its Perfect Mastering Engine & 4K Upscaler. 4K provides four times higher resolution than current 1080p high-definition TVs with a total of 8.3 million pixels. Its detail is so vivid and crisp, even when viewed from close distances; it's nearly impossible to discern a single pixel, even from inches away. Enjoy incredibly flawless images, vivid colors, and picture details as never before. More benefits of Ultra-HD 4K include:

    • Greater Sense Of Depth: At 4K, distant objects in a scene can be rendered with greater clarity than at 2K, with more nuances of light and shadow and focus for a greater sense of perceived depth.
    • Better Color: Because pixels are units of colored light, their greater quantity in 4K enables more layered transitions and subtler gradations of tones, so the hues we see up on screen will be truer to what we see in nature.
    • Sit Even Closer: 2K HD TVs carry a recommended viewing distance of three times (3X) the TV screen height, but with a 4K display you can move in to one-and-a-half times (1.5X) screen height without exposing individual pixels. Sitting closer better fills your field of vision, assuring total immersion in whatever you're watching.

    HDR (High Dynamic Range) Video: The LG OLED TV supports a variety of HDR technologies including HDR10, HLG HDR, and Dolby Vision. HDR reproduces a greater dynamic range of luminosity or brightness levels, bringing greater contrast & wider color spectrum to the screen. This increased contrast reveals the subtle nuances of the image, from detailed blacks and shadows to the brightest whites and colors, plus greater depth. Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.

    • Active HDR (for HDR10 & HLG): Active HDR analyzes and optimizes High Dynamic Range video content scene-by-scene for an even more striking, more breathtaking HDR video experience. This process allows the TV to offer the best picture possible, even when playing HDR10 content which only contains static metadata, or HLG content which uses no metadata at all.
    • Dolby Vision: Unlike HDR 10 which contains static metadata and HLG which uses no metadata, Dolby Vision adjusts brightness, color, and contrast automatically for each scene. Dynamic metadata carries information that maps every image to your TV's display capabilities, so you see more of what the content creator intended. As a result, Dolby Vision delivers incredible brightness, color, contrast, detail, and dimensionality.
    • HDR Effect: The TV's new HDR Effect feature raises image quality for SDR content to near HDR quality. With the HDR Effect feature, SDR images are processed frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

    Ultra Luminance & NBO Polarizer: Ultra-HD picture quality becomes even more dynamic with an extended range of brightness, thanks to LG's Ultra Luminance technology. By enabling higher peak brightness (up to 900 Nits) and an enhanced contrast ratio, Ultra Luminance makes 4K & HDR images even more striking. In addition, a NBO polarizer has been added to the OLED TV's existing anti-reflection film to enhance black levels and reduce reflections from ambient light.

    Video Inputs: The LG OLED television features HDMI 2.0a and Composite video inputs. All of the television's video inputs are displayed at 3,840 x 2,160 (4K).

    • HDMI 2.0a: The four HDMI 2.0a inputs will accept 4K/HDR (60/30Hz), 1080p (60/24Hz), 1080i, 720p, and 480p video signals. The HDMI inputs not only allow you to connect your Blu-ray/DVD player or Satellite/Cable receiver to the TV, but also a laptop or computer. The television's HDMI inputs do not accept 480i video signals.
      • HDCP 2.2: HDCP 2.2 is supported by all of the TV's HDMI inputs. HDCP 2.2 is short for "High bandwidth Digital Content Protection" and is used for 4K video copyright protection for compatibility with 4K Blu-ray players and 4K Satellite/Cable providers.
      • 4:4:4 Color Subsampling: All HDMI inputs will support up to 4:4:4 chroma subsampling for full color data rendering of 4K video (60fps). 4:2:2 (60fps) and 4:2:0 (60fps) are also supported by HDMI inputs 1-2. HDMI input 3 only supports 4:2:0 (60fps). With 4:4:4 color, luminance (brightness) and chroma (color) are sampled at the same rate, resulting in an RGB color palette as big as the video sampling rate for a video image with more total colors, plus greater color accuracy and detail. You must enable 4:4:4 color subsampling in the TV's on-screen menu.
    • Composite Video: The composite video input will accept 480i only. The composite audio/video terminal consists of an AV 3.5mm connector and a 6" mini-to-composite video/stereo RCA adapter.
    Note: The TV has built-in over-the-air HDTV (ATSC) and Digital Cable (QAM) tuners with an RF-coaxial input, so you don't need a separate set-top box to receive and decode over-the-air HDTV/SDTV or unencrypted Digital Cable signals.

    Picture Settings: The LG OLED TV provides preset, user, and expert adjustment of the television's picture settings.

    • Picture Size: You can select a different aspect ratio depending on input source (analog broadcasting, digital broadcasting, video input).
      • 16:9: displays an aspect ratio of 16:9
      • 4:3: displays an aspect ratio of 4:3
      • Original: changes the aspect ratio to 4:3 or 16:9 depending upon the input video signal
      • Just Scan: displays the picture in the original size without cutting off the edges
      • Vertical Zoom: adjusts the vertical dimension of the screen and aligns the screen vertically
      • All-Direction Zoom: adjusts the horizontal/vertical/diagonal dimensions of the screen and aligns the screen horizontally/vertically
    • Picture Modes: You can select the picture mode that is best suited to your viewing environment, preferences or video type.
      • Smart Picture: the TV will automatically adjust to the optimal picture settings based on data it receives on the genre of the program being played
      • APS (Auto Power Save): this Energy Saver mode changes the TV's picture brightness to reduce power consumption
      • Standard: provides optimum viewing for general use
      • Vivid: maximizes the effect of the video by strengthening the contrast, brightness, color, and sharpness
      • Cinema: optimizes video for watching movies
      • Sports: provides fast response speed for sports action
      • Game: provides even faster response speeds (21ms) for fast gaming
      • Photo: optimized for viewing still-images
      • HDR Effect: enjoy a more dynamic, clearer image by correcting the light and dark areas of the display
      • User: manually adjust the TV's Backlight, Contrast, Brightness, Sharpness, Color, Tint, and Color Temperature
      • Expert: the TV is ISFccc Ready and contains the detailed standards necessary for professional calibration of brightness, contrast, tint, sharpness, color levels and much more to meet local lighting conditions for both day and nighttime viewing; the EXPERT/ISFccc mode allows an expert to fine-tune the picture quality using a specific image
      • Technicolor (requires future firmware update): users will benefit from Technicolor's renowned color science, applied to the majority of Hollywood's premium content, through Technicolor Expert Mode, which will be added in late 2017 (through a network firmware update) and is designed to deliver the most accurate colors
    • Advanced Picture Control: The TV also offers more advanced picture settings.
      • Dynamic Contrast: adjusts the contrast to keep it at the best level according to the brightness of the screen; the picture is improved by making bright parts brighter and dark parts darker
      • Dynamic Color: adjusts screen colors so that they look livelier, richer and clearer; this feature enhances hue, saturation and luminance so that red, blue and green white look more vivid
      • Preferred Color: fine tune Skin, Sky, and Grass color independently
      • Super Resolution: provides a crystal-clear picture by improving the details in areas where the picture is blurry or unclear
      • Gamma: you can adjust the brightness of dark areas and middle gray level areas of the picture
      • Color Gamut: maximizes the utilization of colors to increase color quality
      • Edge Enhancer: shows clearer and distinctive yet natural edges of the video
      • Color Filter: filters a specific color spectrum in RGB Colors to fine-tune color saturation and hue accurately
      • Expert Pattern: patterns used for expert adjustment
      • White Balance: adjusts the overall tone of the screen as desired
      • Color Management: this is a function used by experts when they adjust colors using a test pattern of six colors (Red/Green/Blue/Cyan/Magenta/Yellow) without affecting other color areas
    • Picture Options: Additional picture options are available to enhance your viewing experience.
      • Real Cinema: makes video clips recorded in a film look more natural by eliminating judder effect
      • Black Level: sets the black level of the screen to the proper level
      • Noise Reduction: reduces screen noise without compromising video quality
      • MPEG Noise Reduction: removes noise caused by compressing video
      • Motion Eye Care: automatically adjusts brightness and reduces image blur based on image data to reduce eye strain
      • Eye Comfort Mode: color temperature will be automatically adjusted to reduce eye strain
    • Panel Settings: With Panel Settings, you can improve image quality issues related to image sticking when the screen has been on for a certain amount of time.
      • Pixel Refresher: this improves the quality of the image displayed on the screen by removing image sticking on the display panel
      • Screen Shift: this moves the screen slightly at regular intervals to prevent image sticking on the display panel

    Magic Zoom: Magic Zoom enables you to magnify objects and letters anywhere on the screen without any degradation in picture quality, using the included Magic Remote.

    Multi-View: The Multi-View feature lets you watch a live TV broadcast and an external HDMI input source simultaneously on the screen. Multi-View provides two smaller side-by-side images that are positioned in the middle of the screen (does not fill up the whole screen).

    Audio Features

    Dolby Atmos Support: This LG OLED TV currently supports Dolby Atmos playback via Dolby Digital Plus through Internet streaming apps (like Netflix & Vudu), over-the-air/cable broadcast, and USB 3.0. Dolby Atmos playback delivered via Dolby TrueHD through Blu-ray & Ultra HD Blu-ray is not currently supported, but will be enabled with a software update (no ETA).

    ARC (Audio Return Channel): The Audio Return Channel of the TV's HDMI 2 input enables the television, via a single HDMI cable, to send audio data "upstream" to your AV receiver; increasing user flexibility and eliminating the need for any separate S/PDIF audio connection. This feature allows audio to be sent from the television to your AV receiver through the same HDMI cable already being used to send audio/video to the television. This eliminates the need for extra cables connected to the TV. ARC allows audio from the TV tuner, Network connection, inserted USB device, HDMI inputs, or any analog connected device to be heard through your ARC compatible AV receiver via the television's HDMI ARC input.

    • The audio from the TV's tuner, HDMI inputs, and USB ports can pass as Dolby Digital Plus, Dolby Digital, DTS, or 2ch PCM.
    • LG Smart TV apps (like Netflix or Vudu) can be output as Dolby Atmos, Dolby Digital Plus, Dolby Digital, or 2ch PCM.
    • Analog connected & DLNA compliant devices will be output audio at 2ch PCM only.
    Note: Both the television and the receiver must support ARC for this function to work properly. When connecting an AV receiver that is compatible with Audio Return Channel (ARC), connect it to the TV's HDMI 2 input. If connecting a system that is incompatible with Audio Return Channel (ARC), an additional audio connection via Digital Audio Out (Optical) is necessary.

    Digital Audio Output: The optical digital output terminal will output Dolby Digital/DTS (when available) or 2 channel PCM. The digital optical output terminal only sends an audio signal in Dolby Digital/DTS when receiving Dolby Digital/DTS surround sound from a digital broadcast channel through the tuner, network apps, HDMI inputs, and USB ports on the OLED TV. The optical digital audio output will only output in 2ch stereo from sources connected to the TV via stereo RCA.

    Note: You can choose to turn the television speakers off or leave them on with the TV's optical digital output active.

    LG Sound Sync w/ Bluetooth: Thanks to the TV's LG Sound Sync and built-in Bluetooth, you can pair a single set of Bluetooth headphones or one Bluetooth speaker with the LG OLED TV. You are able to stream audio from any of the the TV's built-in sources or connected sources. The TV's built-in speakers and audio outputs will be deactivated when streaming audio to Bluetooth headphones or speaker. The Bluetooth audio output's volume is variable, so volume of your Bluetooth speaker will need to be controlled by both the TV and the Bluetooth speaker for adequate volume level.

    Note: Not compatible with all Bluetooth devices.

    Magic Sound Tuning: With the Magic Sound Tuning feature, you can detect the space where your TV is installed using your Magic Remote's microphone to optimize the audio of your TV for your environment. When the initial detection is complete, you can select your desired audio mode.

    • Standard: Selecting this option outputs Magic Sound Tuning-adjusted audio in Standard mode. This mode provides a clean and natural sound.
    • Bass Mode: Selecting this option outputs Magic Sound Tuning-adjusted audio with an emphasis on bass.
    • Treble Mode: Selecting this option outputs Magic Sound Tuning-adjusted audio with an emphasis on treble.
    • Off: This option disables the use of Magic Sound Tuning-adjusted audio. Selecting this option outputs your TV's default sound without making any adjustments to it.

    OLED Surround: LG's OLED Surround technology provides simulated multi-channel surround sound (including Dolby Atmos) from the speakers built into the television.

    Equalizer: The TV provides preset EQ modes. Choose from Smart Sound, Standard, Clear Voice III, Cinema, Sports, Music, or Game. You can also adjust the TV's sound manually by using the 5-band EQ (100Hz, 300Hz, 1khz, 3khz, 10kHz).

    • Smart Sound: The Smart Sound setting automatically adjusts the TV to the optimal sound mode based on data it receives on the genre of the program being played.
    • Clear Voice III: Clear Voice III automatically detects human voices in movies and TV shows, then increases their volume to ensure that the dialog doesn't get lost in the soundtrack. You can make the voice clearer by adjusting to one of the three clarity levels.

    Auto Volume: You can set the TV's volume to automatically adjust for different broadcasting stations, so you can always listen to channels at the desired volume, even after switching the channels.

    AV Sync: If the video and sound of the television are not synced, you can adjust the delay of the audio output to match the video.

    Network & USB Functions

    Wired or Wireless Network Connection: The LG OLED TV supports a wired or wireless network connection. Via the TV's network & internet connection, you can enjoy select online entertainment services. You can also access music, video, and still-image files stored on your computer.

    • Ethernet (LAN) Jack: The LG OLED TV is equipped with an Ethernet (LAN) RJ-45 jack for connecting the television to your home network and computer. A back cover has to be removed to access the Ethernet port.
    • WiFi (wireless LAN): The LG TV offers built-in dual-band (2.4/5GHz) WiFi (802.11ac) that allows you to wirelessly access the Internet and your home network. The TV's built-in WiFi provides a wireless network connection for the television with easy and quick setup. With this feature, you can easily connect to a wireless LAN and enjoy the benefits of networking in a cable-free environment. A wireless connection requires a home network with an 802.11 access point and internet connection. Supports WPS, WEP, and WPA security; a dual-band Gigabit wireless-N or better router is recommended for 4K streaming.
    Note: LG recommends a home network connection speed of at least 2.5 Mbps recommended for standard definition, 10 Mbps for high definition, and 20 Mbps for ultra-high definition.

    LG Smart TV Apps: LG Smart TV Apps allows you to access a variety of online entertainment services and content directly on the LG TV through its network & internet connection. You can quickly and conveniently browse for TV Shows, Movies, and more to watch immediately. You can also download and use apps from various categories such as education, entertainment, lifestyle, news, and games. Click here for the latest compatible apps (subscriptions & fees may apply for some online services and content). Below is a list of some of the most popular apps from LG Smart TV Apps.

    • 4K/HDR Content: Thanks to HEVC & VP9 decoding, you can enjoy 4K/HDR content from online movie & TV show providers like Netflix, Amazon Video, Vudu, Google Play Movies/TV, FandangoNow, & YouTube.
    • TV Shows & Movies: Watch your favorite TV shows and movies on Hulu Plus, Crackle, & YuppTV.
    • Internet Radio & Music: Listen to your favorite Internet Radio stations and online music from SiriusXM & iHeartRadio.
    • News, Weather, & Sports: Catch up on the news at USA Today, get weather forecasts from AccuWeather, and receive sports updates from MLB.TV.
    • Games: LG Smart TV Apps contains a variety of online games. You may need to connect a compatible game-pad to the TV's USB port.

    Note: 4K & HDR network streaming requires a network speed of 20Mbps or greater. A wired Ethernet connection is recommended over a wireless WiFi connection for better performance. If you desire a WiFi connection, then use a dual-band Gigabit wireless-N router or better for 4K/HDR streaming.

    Channel Plus: The Channel Plus app (powered by XUMO) offers 50+ free streaming channels sports, news, entertainment, and lifestyle programming (including Fox Sports, Sports Illustrated, TIME, People, and more). The Channel Plus app features a handy on-screen guide which is integrated into the TV's over-the-air TV channel guide for easy, seamless access. Click here for a complete list of Channel Plus app stations.

    Web Browser: The LG Smart TV features a built-in web browser that lets you search the Internet for a particular website by URL or keyword searches. The web browser supports only HTML5 media and not Flash Plug-in. The web browser only replays the following media file formats - JPEG/PNG/GIF. Not all websites will be available for download, because of size and content.

    Screen Share: Screen Share incorporates Video & TV Cast, Miracast, & Intel WiDi to wirelessly mirror the screen and share content of your mobile device or computer/laptop on the LG TV.

    • Video & TV Cast for LG Smart TV: Stream web videos, online movies, and lives streams to the LG OLED TV from your Apple iOS 7.0+ or Android OS 2.3.3+ device with the Video & TV Cast for LG Smart TV installed ($6.99 app purchase). Browse through the web and stream any video you want on your LG Smart TV; a single tap on the discovered video link will start streaming immediately.
    • Miracast: Miracast is a "screen mirroring" function which lets you wirelessly send the display from your compatible Windows 8.1+ or Android 4.2+ device (with support for Miracast) to the LG TV. This allows you to view practically any content that is playing on your compatible Windows or Android device on your TV screen; no wireless router or access point required.
    • Intel WiDi: With Intel Wireless Display (WiDi), playing content wirelessly from your Intel-based laptop or computer on the big-screen has never been easier. You'll be able to display video and watch videos that are on your laptop through the LG TV. Intel WiDi delivers rich, vibrant visuals and audio to the television without the clutter of cables. You get quick, reliable wireless connection with low latency, without the need for a wireless router.

    Content Share: Content Share utilizes WiFi Direct, DLNA, and triple USB 2.0 ports to share content from your smartphone or tablet, USB mass storage class device, or computer to the LG TV.

    • WiFi Direct: When using WiFi Direct, you can connect directly with other WiFi-enabled devices without using a wireless router. You'll be able to wirelessly transfer personal content (such as photos & videos) to the LG TV from your device without connecting to your home network. WiFi Direct completely bypasses your WiFi access point/router, so it's easy to set up. Streaming of copy-protected content and other certain formats are not supported.
    • DLNA Certified: This TV is DLNA Certified; which means it can display and play movie, photo, and music content from your DLNA Certified network device and DLNA server (such as your Windows 7, 8, 8.1 or 10 PC). The Digital Living Network Alliance (DLNA) is a cross-industry organization of consumer electronics, computing industry and mobile device companies. Digital Living provides consumers with easy sharing of digital media through a wired or wireless network in the home.
    • USB Ports (3.0/2.0): The television features three USB (type-A) ports; there is one USB 3.0 port and two USB 2.0 ports. These USB ports can be used for playback of video, still image, and music files stored on a connected USB memory device. The USB 3.0 port even supports playback of 4K video content. The television can support USB external hard disc drives (up to 2TB) and USB mass storage class devices (up to 32GB). The USB storage devices must be formatted as FAT 32 or NTFS file system. The LG television even lets you watch a slideshow of your photos (JPEG) while listening to background music (MP3) from an inserted USB device. In addition, the TV will charge USB devices that can be charged via USB (max. 5V/0.5A).
    Notes: Compatible audio formats include MP3, AAC, WMA, WAV/PCM, & OGG. Compatible video files include AVI/Xvid, MPEG 1/2/4, MKV, Motion JPEG, MOV, WMV, & Vob. Compatible photo files include JPEG, PNG, BMP, JPS, & MPO.

    CyberSecurity Assurance Program Certification: LG's webOS 3.5 Security Manager smart TV platform has been certified for its effective cybersecurity capabilities by UL, the world's foremost expert in safety and sustainability; a first in the smart TV category. UL's 2900-1 Cybersecurity Assurance Program (CAP) tested the webOS 3.5 Security Manager for malware susceptibility and vulnerabilities, software weaknesses and security controls that help protect users' private information. UL assessed the effectiveness of each webOS 3.5 security layer by subjecting the software to a variety of virtual network penetrations and vulnerability attacks. LG webOS 3.5's compliance in these categories provides the foundation for a safe and secure smart TV experience in your home.

    Software Update: You can update the TV with the latest software to enhance the product operation and/or add new features via the TV's network connection. Visit LG's Support Site for the latest firmware/software updates.

    Convenience Features

    webOS 3.5: LG's latest webOS 3.5 on-screen menu system is easy to learn and use. Initial setup is smooth and simple, while connecting to other devices and searching for content is extremely convenient. The intuitive webOS 3.5 user interface features a redesigned Launcher menu that pulls together all your content choices. webOS 3.5 serves up entertainment options that neatly organize your recent viewing history, what's on Live TV, and what you might like to watch next, while the integrated LG App Store is ready to deliver the latest movies, TV shows, apps and games. Now you can spend less time navigating and more time enjoying the premium content that you and your family want, accessed right through the television, thanks to LG's intuitive webOS 3.5 user interface.

    Content Search: The LG OLED TV offers unique tools to search for TV programming, online apps, and inputs.

    • Live TV w/ Program Guide: While watching TV, you can easily simply search for other channels by moving the pointer to the right side of the screen. The television's built-in program guide gives you a weekly outlook of what's on TV and detailed information about each program (when applicable). You can select a current program to watch or schedule a future program to watch later.
    • App Searches: You can narrow down your online content search by selecting which category you would like to search from - All Apps, My Apps, Premium Apps, Movies, TV Shows, and Games. You can also enter a keyword search for content across multiple applications.
    • Magic Link (Recommendations): The new Magic Link feature provides instant recommendations for finding your favorite content and accessing information about actors and characters on-screen.
    • Input Selection: A dedicated Input button on the remote pulls up an on-screen menu of your connected devices and gives you a live feed of what's playing on each input as you scroll through them. Simply click on an input to go directly to that source.

    Quick Menu & Quick Access: The Quick Menu provides quicker access to commonly used functions like Picture Mode, Sound Mode, Aspect Ratio. The Quick Access feature allows you to assign Channels, Inputs, & Apps to the remote's 1-9 numeric keypad for easier & quicker access.

    Netflix Recommended TV: Netflix Recommended TV is an evaluation program recognizing TVs that offer better performance, easier app access, and new features that make for a better smart TV. When you see the Netflix Recommended TV logo, it means the TV has passed a rigorous evaluation process based on criteria that Netflix members care about the most. The TV comes with the latest version of Netflix with newest features. It offers easier and faster access to Netflix (including a dedicated button on the remote), quicker playback and start times, and allows you to resume the Netflix app from where you left it.

    OLED Gallery: The OLED Gallery mode turns the TV into a digital picture frame, displaying pre-downloaded artwork and even your own USB downloaded picture files (JPEG format only). You choose one piece of artwork or begin a slide-show.

    Hearing & Visually Impaired: The LG OLED TV offers Close Captions and a Voice Guide for the hearing and visually impaired. The TV provides Analog Closed Captions and Digital Closed Captions for the hearing impaired. You can also activate Voice Guides that describe the menu options aloud to aid the visually impaired.

    Parental Control: Parental Control can be used to block specific channels, ratings, and other viewing sources (external input block). The Parental Control Function is used to block program viewing based on the ratings sent by the broadcasting station. The default setting is to allow all programs to be viewed. Viewing can be blocked by choosing the type of the program and the categories. It is also possible block a specific channel. The Parental Control function is protected by a 4-digit user password.

    Energy Saving Feature: The Energy Saving feature helps to save electric power by adjusting the screen brightness; you can select from six modes - Auto, Minimum, Medium, Maximum, Screen Off, or Off.

    On/Off & Sleep Timers: You can program the television to turn On and turn Off at a certain time. You can set the On and Off timer to Daily, Mon-Fri, Mon-Sat, Sat-Sun, or Once. You can also set the input, channel, and volume level for the On Timer. If you do not press any button within 2 hours after the TV turns on with the On Timer, the TV will automatically revert back to standby mode. The Sleep Timer turns the TV off at the preset time (10, 20, 30, 60, 90, 120, 180, or 240 minutes).

    Built-in Customer Support: The LG OLED Smart TV offers built-in customer support to help your learn functions and diagnose problems.

    • On-Screen User Guide: The TV offers a built-in, on-screen User Guide to help you learn how to use your new TV.
    • Picture/Sound Tests: This customer support function executes picture and sound tests to make sure you have the TV properly connected.
    • LG Remote TV Service: LG Remote TV Service can allow LG Customer Service to help you perform menu actions and resolve many problems remotely. To use this feature make sure your TV is connected to the internet.

    Remote/Voice Control

    Motion Sensing Remote w/ Microphone: LG's Magic Remote acts as a remote controller, mouse pointer, and voice commander. This included RF remote control uses a 2.4GHz frequency range (2.4-2.4835 GHz; 32-channels) to control the TV up to a distance of 32.8'.

    • Remote Controller/Mouse Pointer: The RF remote operates the TV as if it were a wireless mouse pointer. It allows you to point the remote at the TV and move through menu options with the movement of the remote. With simple gesture control, LG'S exclusive Magic Remote enables you to move the on-screen cursor, navigate menus, drag & drop apps, and select icons.
    • Voice Command Functions : The built-in microphone enables Voice Command for live TV, internet apps, web browser, and volume control. Simply press-&-hold the Search button on the remote to activate the Voice Command function. When the microphone image appears on the screen, speak your desired search request into the remote. You can tune TV stations, browse TV shows & movies from online apps, search the web, and raise the volume up/down.
    Note: Through the TV's setup menu, you can program the Magic Remote to operate your cable/satellite receiver, Blu-ray player, or Home Theater/Soundbar system.

    SIMPLINK: SIMPLINK allows you to control and play other LG AV devices connected with HDMI cable without additional cables and settings, from the television's remote control. SIMPLINK provides the following remote functions.

    • Instant Play: When you start a multimedia device, you can immediately watch content from the device on the TV without having to control anything.
    • Device Control: Enables the user to control multimedia devices with the TV remote control to watch content.
    • Main Power On/Off: If Auto Power Sync is set to On in the SIMPLINK settings, turning on a SIMPLINK-linked device will turn the TV on. If Auto Power Sync is set to on in the SIMPLINK settings, turning off your TV will turn off all of your SIMPLINK-linked devices.
    Note: To operate SIMPLINK, an HDMI cable over Version 1.3 with CEC function should be used. This TV may work with devices with HDMI-CEC support, but only devices with the "SIMPLINK" logo are fully supported

    LG TV Plus Remote App: You can download the LG TV Plus remote app (for Android OS 4.2+ & Apple iOS 6.1+) onto your compatible Apple iPad/iPhone/iPod touch or Android smartphone/tablet in order to control the television from your mobile device, share content from your mobile device to the TV, and other convenient features.

    • Remote Control: With the LG TV Plus app installed, your compatible mobile device will act as a wireless remote & mouse pointer, just like the included Magic Remote. You'll be able to change channels and adjust volume from the app on your smartphone. You can even select the television's LG Smart TV apps, as well as Content Share & Screen Share content.
    • Content Sharing: You can enjoy your pictures, videos, and music on your Apple iOS or Android device through the LG TV's screen. As a bonus, Android (OS 5.0+) users can use the LG TV Plus app's Magic Mobile Connection feature to allow friends and family to share content from their Android device on the TV.
    • My Starter: The My Starter feature of the LG TV Plus app lets you view current time, weather, and calendars from your Apple iOS or Android device on the TV screen when it is turned on.
    Note: The LG TV and your Android or Apple iOS device must be connected to the same network.

    Keyboard Compatible: The LG OLED TV supports the use of a keyboard & mouse through its USB ports. You can enter text with the keyboard when using the Search function and the built-in Web Browser.

    Serial Port: You can connect the 3.5mm serial port to an external control device (such as a computer or AV control system) to control the TV's functions externally.

    Mounting Options

    Pedestal Stand: The TV is shipped with the pedestal stand unattached; assembly is required using the supplied hardware. The television weighs 45.1 lbs with the stand. The TV does not swivel.

    Optional Wall-Mount (sold separately): LG offers a custom-designed mounting bracket (689OTW420B, sold separately) to mount the television to your wall. The TV also has four 6mm threaded inserts on the back with a standard VESA pattern of 300mm horizontal x 200mm vertical that will fit a variety of wall-mount brackets (sold separately). The television weighs 37.9 lbs without the stand.

    Ventilation Requirements: When mounting the TV on the stand or a wall (with optional bracket) leave 4" of clearance on each side of the television and 4" above/below the television for adequate ventilation.

    Attached AC Power Cord: The television features an attached 5' AC power cord. The power cord is fitted with a right-angle AC plug that sits 0.9375" from the wall.

    Our Product Research Team

    At Crutchfield, you'll get detailed, accurate information that's hard to find elsewhere. That's because we have our own in-house Product Research team. They verify what’s in the box, check the owner's manual, and record dimensions, features and specs. We stay on top of new products and technologies to help people make informed choices.

    Staff Reviews

    Product reviews from the Crutchfield Labs

    Best TVs for 2018
    by Steve Kindig

    TVs from Sony, Samsung, and LG top our list of best picks for 2018. Learn why we like them, and follow the links to see hundreds of customer reviews. Read our buying tips to better understand what...

    What are the Labs?
    Q & A

    Customer Q&A

    Crutchfield asked  
    Why did you buy this?

    good reviews [ william casey  Mar 14, 2018 ]
    Great tv at hopefully a great price - and peace of mind that Crutchfield has price-match [ Marilyn  Feb 23, 2018 ]
    Video Review, Online Research, Crutchfield Had The Best Price + Free Shipping. And as always you have access to the fantastic Cutchfield advisors. [ Rick  Feb 16, 2018 ]
    I chose this tv because Plasma is no longer available and this is the best alternative. [ TIM  Feb 14, 2018 ]
    I have been following articles for LG OLED tv's which have all been stellar. This model was the least expensive way for me to be able to enjoy this new format. [ Rose Anne  Feb 03, 2018 ]
    Top of the List for OLED tvs [ jace  Jan 20, 2018 ]
    price [ michael  Jan 04, 2018 ]
    CONSUMER RESEARCH [ Melinda  Dec 30, 2017 ]
    It had good reviews and sounded like a good TV to buy. [ DOROTHY A  Dec 30, 2017 ]
    Lastest technology and best price [ Jeffrey  Dec 27, 2017 ]
    Reviews + Quality + Price [ Mark  Dec 26, 2017 ]
    Best TV and picture on the market. Great Price! [ A  Dec 24, 2017 ]
    picture quality and price [ James  Dec 16, 2017 ]
    Because it is a TV with one of the best image qualities [ Sean  Dec 11, 2017 ]
    Best rated OLED TV at a fair price. [ JAMES F  Dec 09, 2017 ]
    Based on reviews read on CNET & Crutchfield [ S  Dec 09, 2017 ]
    I was happy with LG OLED before, until it broke after only 2 years old. I am trying it once again because of the picture quality. [ ERIC JOSEPH  Dec 07, 2017 ]
    This LG TV was highly rated by Consumers Reports. Previously purchased 55" Samsung plasma HD TV and a Klipsch Soundbar from Crutchfield. You delivery to my door. Prefer ordering from Crutchfield over any other option available to me for significant audio-video purchases. [ John  Dec 04, 2017 ]
    Simply the best TV available [ DAVID  Dec 02, 2017 ]
    No matter what I used as a reference, everything I read about the LG models was positive. Crutchfield's price and customer service will always win me over. [ Joe  Nov 28, 2017 ]
    Online reviews and saw the 65inch model at a store. [ Samuel  Nov 28, 2017 ]
    It was highly recommended on several sites. I have used Crutchfield before and they are a great company! Thanks! [ Thomas  Nov 28, 2017 ]
    Was in the market for a new TV. Wanted something really good. This one got many rave reviews, and the price was right. [ Timothy Dean  Nov 28, 2017 ]
    The consensus from reviewers and people that have purchased the LG OLED is pretty consistent in suggesting that it provides the best picture out there. [ John  Nov 27, 2017 ]
    OLED technology, (relatively) low price, hopefully fast shipping, reputable company. [ Anthony  Nov 27, 2017 ]
    I have bought other products from Crutchfield and have been pleased. Bought this TV after reading the reviews from the electronics team. And my email question was answered promptly [ M  Nov 27, 2017 ]
    I have been wanting an OLED TV for years, ever since I heard about the technology. The price finally came down to a point I felt I could justify. Thanks! [ Andrew  Nov 27, 2017 ]
    OLED, features and size. [ LINDA  Nov 27, 2017 ]
    Online quality comparison led me to this brand and model. [ Stephen  Nov 27, 2017 ]
    Great reviews on multiple AV websites. [ Steve  Nov 27, 2017 ]
    great reviews and great price [ William John  Nov 27, 2017 ]
    Crutchfields excellent reputation for service & there is no tax on the item. [ Joseph  Nov 27, 2017 ]
    Best OLED tv at this price! [ Richard  Nov 26, 2017 ]
    excellent reviews [ C  Nov 24, 2017 ]
    Amazing picture quality and reviews [ Todd  Nov 24, 2017 ]
    Quality....Quality....Quality [ David  Nov 24, 2017 ]
    Great price for a LG OLED TV. [ Neil  Nov 24, 2017 ]
    I chose this OLED TV as an upgrade to an existing smaller plasma TV. Most of the seating is off-center, so unlimited viewing angle is important. [ MARK  Nov 24, 2017 ]
    My brother helped me pick it. He is an engineer and does all the research- he said this is the best TV out there right now, so I got it :-) [ Elizabeth  Nov 24, 2017 ]
    After extensive research, this seems to be the best TV for my needs (movies & gaming which can be viewed at wide angles and has the best picture possible for my budget). I've gone to stores and done side-by-side comparisons of the QLED and Class LED with this OLED and based on what I've seen OLED is the best picture for me. [ Russell  Nov 20, 2017 ]
    Seemed like the best buy [ Cosette  Nov 16, 2017 ]
    Expert Reviews say it is the best and most affordable OLED. [ JOHN  Nov 16, 2017 ]
    online research [ John  Nov 14, 2017 ]
    Incomparable picture quality [ T  Nov 14, 2017 ]
    David was helpful in determining this TV was the best for me and also watched a Store Clip with TV evaluation. [ Paul  Nov 11, 2017 ]
    Really wanted 65" but the price made me choose 55. [ Ronald  Nov 10, 2017 ]
    Top rated product finally at a price that I can justify replacing a perfectly good 5-year old TV. [ 214bobd  Nov 07, 2017 ]
    Great reviews [ R  Nov 07, 2017 ]
    I chose this TV for connection to a Xbox One X because it got very high reviews for gaming and picture quality. Also, Crutchfield had the lowest price for this model TV. [ WALTER I  Nov 02, 2017 ]
    From what I have read this is the tv to have and thanks to Crutchfield it's mine now !! [ Ronald  Oct 28, 2017 ]
    Excellent TV, I already own a 65 inch model like this one. I just love the picture quality. [ W Farris  Oct 28, 2017 ]
    Picked this TV as it had excellent reviews and shopped with Crutchfield on the recommendation of a friend [ john  Oct 25, 2017 ]
    Chose this TV over LCD due to dark room viewing, and black levels. [ Shannon  Oct 22, 2017 ]
    Black levels. I cannot leave even with the best LED TVs - blacks are non existent (strictly saying). LG. I have 60" LED LG TV and it is amazing (except, well, black levels). [ Larry  Oct 19, 2017 ]
    Saw at Costco and your recent email. your price was about like Costco, so you won over them with the 150 promo and the points [ E Randy  Oct 14, 2017 ]
    Amazing quality [ Santiago  Oct 10, 2017 ]
    Price, reviews, picture quality [ Maximus  Oct 08, 2017 ]
    Recommended by Otis, awesome Crutchfield advisor and I really wanted to jump up to OLED [ Deborah  Oct 07, 2017 ]
    Thanks for the help I received from Drummer & Brandon. Walked me through a return and replacement. Made it easy ( I am 96 yrs. old ) John I. Glen Rock, NJ [ JOHN P  Oct 06, 2017 ]
    Looked at 65 inch model at local merchant to confirm outstanding online LG and Crutchfield specifications and reviews, and size accommodates our available space perfectly! [ Mark D.  Sep 07, 2017 ]
    I've done business with Crutchfield for years now. They are the only on line company that I would trust to ship a high end TV like this OLED. They also almost always have the best prices & service after purchase. [ Paul  Aug 28, 2017 ]
    Best OLED TV , same panel as the more expensive models in LG's line up. [ Henry  Aug 17, 2017 ]
    OLED TV is supposed to be the best and LG is one of the leading brand for it. I sure hope I won't be disappointed. [ Ernest  Aug 10, 2017 ]
    Research identified this as a superior product. Did not want curved screen or 3D. Price matched my budget. [ David  Jul 31, 2017 ]

    5 questions already asked

    When hooking up your TV to your receiver install your HDMI cable into HDMI 2 (ARC). That will support your audio with your HDMI connection. [ Josh  Dec 27, 2017 ]
    I hooked mine up to the ARC port so that I could route sound from streaming services such as Netflix to the surround sound speakers. [ David  Dec 27, 2017 ]
    The dimensions of the stand are 8"x 22" at its widest. Approximately 5" in from of screen. Get it no matter what, it's the real deal! [ Paul  Nov 07, 2017 ]
    Approx. 9" x 22.5" (the stand is not a rectangle; the dimensions are for the minimum bounding rectangle) [ Larry  Nov 07, 2017 ]
    22" wide in the back, 19" in the front and 6.5" deep. The foot protrudes beyond the plane of the screen about 4".Enter [ David  Nov 06, 2017 ]
    Thanks for your question. For information on comparing two or more models I would recommend reaching out to an Advisor by phone (1-800-324-9695) or online chat. They will be able to help determine the differences and help you make the best choice for your system and your budget. [ Krissy  Oct 24, 2017 ]  Staff
    The $680 savings was total savings including the sale and the additional savings for the open box stock level. Open box savings is usually around 10% off the current selling price of a brand new version of the item. HTH! My Bio: [ Paul  Oct 20, 2017 ]  Staff
    We have done no testing on these, but they should work together. Bose and LG are both good brands that don't cut corners to meet a price point. I expect them to play well. HTH! My Bio: [ Paul  Aug 21, 2017 ]  Staff