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Our Privacy Policy

For more than 50 years, Crutchfield has developed relationships with our customers based on respect and integrity. We're aware of the trust and confidence you demonstrate when you visit Crutchfield.com (the “Website”) and provide us with information. The Privacy Notice below is posted to demonstrate our adherence to the practices you'll find common to the best websites online. We promise that we will treat your information with the same honesty and sensitivity that we have displayed throughout our company’s history.

If you have any questions or concerns about our Privacy Notice, please call us toll-free at: 1-800-653-0982 or email us at Privacy@Crutchfield.com.

Changes to this Privacy Notice, Conditions of Use and Notices

This Privacy Notice and our Terms of Use will change over time and the use of information which we gather now is subject to these Notices and Terms as modified. We reserve the right, in our sole discretion, to modify and amend this Privacy Policy in any manner at any time by posting a change notice on our Website.

This Privacy Notice was most recently updated on 1/18/2024. If you visit our Website your visit and any dispute over privacy is subject to this Notice and our Terms of Use, including the application of the laws of the Commonwealth of Virginia, disallowance of class action suits and acceptance of arbitration.

By visiting the Website, you confirm that you have read and understand this Privacy Notice including how and why we use your information.

Our Website contains links to third party sites, such as our vendors. Once you leave our Website or are redirected to a third-party website or application, you are no longer governed by this Privacy Notice or our Website’s Terms and Conditions. We are not responsible for the content or privacy policies of third parties.

Personal Information Collected By Crutchfield

Crutchfield uses information that we collect from our visitors to personalize and improve your visit at Crutchfield.com. During the past twelve months, we have gathered the following types of information:

Information you give us: Crutchfield collects any information which you enter on our Website. This information is normally provided when you search, buy, participate in a contest, sweepstakes or on-line survey, or when you communicate with any of our departments such as customer service, sales or technical services through our Website, telephone, mail or fax. You also provide information when you establish an account with us. Examples of the type of information you may supply us with include your name, address, telephone number, credit card information, e-mail addresses, and financial information such as your Social Security number.

Automatic Information collected by us: Whenever you visit our Website we collect and store information such as "cookies" which remember information about a visitor from one page to the next and from one visit to the next. We collect and analyze the IP address used to connect your computer to the Internet; login; password; computer and connection information such as your browser type and version; operating system and platform; purchase history; confirmation when you open e-mail that we send you; the URLs which lead you to and around our Website and other sites on the World Wide Web, including the date and time; the pages and or products you viewed or searched for and the phone number used to call our voice telephone numbers. Your browser allows you to reject cookies and software is available from third parties which will allow you to visit our Website without providing this information. You are welcomed at our Website if you use this software but we will not be able to offer you our personalized services.

Orders: If you place an order we use a secure order form which requires you to provide contact, billing, and financial information. This information is transmitted to your credit card company to authorize your purchase. We may also share some personally identifiable information such as your name, address, email and/or telephone number with third parties such as, but not limited to, Apruved and Neustar, that attempt to prevent fraudulent or security risks from placing an order. These third parties will use this information solely for that purpose and will not be allowed to use this information to market or sell to you or to share any personally identifiable information with third parties.

Order Status Updates: Signing up for Order Status updates means that Crutchfield will use your mobile phone number to text you updates when the status of your order changes. These updates will include, but are not limited to, shipping confirmations and delivery alerts. (Message and data rates may apply.)

Information Shared When You Finance: At certain times we may offer financing options with or without third party participation. Whether you contact us online, on the phone, or in person, if you use a financing option the information provided by you (such as your address, birth date, social security number, and credit card number) may be used to request a credit report from third parties or may be sent to a third party for processing.

Action Tags: Crutchfield's web pages may contain action tags set by third party firms such as Howl, and Connexity for the purpose of collecting anonymous information about the usage of our site by customers. These companies may also use this anonymous information to serve ads that may be of interest to you when you visit other sites across the internet. Action tags are also known as web beacons or 1 pixel gifs. Action tags are a technique used to compile aggregated statistics about the effectiveness of our Website. They do not use personally identifiable information, such as names or addresses. Should you wish to opt out of providing this anonymous information you may do so by visiting the Network Advertising Initiative's consumer opt out page located at www.networkadvertising.org/managing/opt_out.asp and the Digital Advertising Alliance's opt out page located at https://youradchoices.com/control

Chat Technology: Our site uses both an automated customer service and a live customer service chat feature to respond to customer inquiries. These chat features collect personal information, including but not limited to email address and the content of chat communications. Conversations with both our automated and live chat features are recorded.

Sharing of Information with third-parties

Affiliated Businesses and Crutchfield Corporation: We may share any information that you supply to us with Crutchfield New Media LLC, a Virginia LLC, a third party entity that is employed by Crutchfield to manage certain parts of the Crutchfield website.

Independent Contractors: We employ contact center software providers and Turn To to provide certain services to us such as sending e-mail, providing Social Question & Answer functionality, providing click to call telephone calling services, analyzing customer lists and data, providing marketing assistance, or consulting services. These third parties will have access to the information needed to perform their functions but cannot use that information for any direct marketing purpose.

Third party service providers: Some of the products which we sell require us to provide your name, address, phone number and product serial number to the third party service provider(s) (Sirius, OnStar, and Allstate) that requires this information in order to perform their services. These third party service providers have their own privacy and data collection policies which are not controlled by Crutchfield. We have no control, responsibility or liability for these policies and urge you to contact the third party provider if you have any questions.

Orders and Catalog Requests: When you place your order and/or when you request that we send you a catalog from time to time we may share your name, mailing address and purchase category information with a few carefully selected marketing partners who may bring you offers of interest. If you wish to opt out of sharing this information with these companies, please call 1-800-653-0982 or use the following link: Do Not Sell or Share My Personal Information. We will never share any telephone number(s), or financial information which you have given us with any marketing partner(s).

Crutchfield has contracted with TurnTo Networks to provide Social Question and Answer functionality on Crutchfield.com, which enables shoppers to ask questions of customers who actually bought the items they are considering. When you place an order, we will send TurnTo the purchaser’s first and last name, email address, zip code and information about the items ordered. As a purchaser, you may receive emails asking you to answer questions about the products you purchased. You may opt out of Social Q&A emails by unsubscribing from all Crutchfield email at this link or by calling 1-800-653-0982 toll-free.

Aggregate information: We provide aggregate information on website usage to Google and Bing, our business partners. This information does not allow them to identify you individually.

Vendors: We provide some of our vendors with your contact information so that they may contact you directly with product support information. For example, we may supply your contact information to a Vendor if they request it in order to provide you with recall information about a product you have purchased from us.

Credit card companies, other payors and shippers: When you buy something from us we send your credit card information, name, billing address and the amount of your purchase to your credit card company to verify and authorize the purchase. We will also send the same information (name, billing address and amount of your purchase) for other payment types which we may offer such as PayPal. Your name, telephone number and shipping information must be provided to third party shippers such as UPS, Freight companies, Federal Express and the United States Postal Service to deliver your purchase. We may also share any email address you have provided to us with these shippers if they need to contact you.

Third Party Transaction-Level Data: If you visit our site from a third-party site such as Rakuten, Catera, RebatesMe, TopCashback, or Mr.Rebates, Inc. the third-party site may be able to access your individual transaction information. In order to track and credit your transaction the third-party site may give you a unique code, cookie or graphic which will uniquely identify you. This will only happen if you link directly from a third party site to our Website. Any transactions made at our Website while such a code is active will be reported back to the third party site. We will only report non-personal information to these sites such as the date of the transaction, the product(s) purchased and the amount spent. We will not report any information to these third party sites that will allow them to personally identify you, however based on information which may have previously been collected from you by the third party site they may be able to personally identify you by combining the information they have gathered with the information sent by us. You should read the privacy policy posted by the third-party site to see how they may use this information. The presence of a third party navigation bar atop our site is an indication that the third party site may be able to see your activity on our site. In addition to the above, if you link to our Website from Alpine-usa.com by clicking on “Learn more at Crutchfield,” and later purchase an item from us, we will provide the details of your transaction with us to Alpine (which may include name, address, email address, and items purchased).

Third Party Ads, Surveys and Promotions: We may use ViralSweep, a marketing platform, to display ads, surveys and various promotions on our site. These third party applications may contain cookies or other code which are outside of our control. Although we will attempt to only work with third parties who respect your privacy we do not control and are not responsible or liable for any information collected by these third parties or how it is used. You should contact the third party directly or check the third party's privacy notice to see how any information that they may gather will be used.

We contract with an outside service called Adobe Analytics to help us better understand your use of Crutchfield.com. Adobe Analytics places cookies on your computer to collect various kinds of information for us related to the use of our Website, so that we may continue to refine and improve the site and better serve you. Adobe Analytics is not allowed to collect any credit card, user name or password information, nor are they allowed to use data that they collect for us for any other purpose. Additionally, Adobe Analytics is contractually required to maintain all the information collected for us in strict confidence. You may opt out of the Adobe Analytics information collection by clicking here.

We may share limited web browsing information of site visitors that have a prior relationship with PayPal, Apple Pay, and/or other payors. This information will allow the payor to enhance the payor’s targeted marketing to the site visitor. The payor may combine the information provided by us with information held by the Payor subject to the payor’s privacy policy For more information, you should review the privacy policies of any financial payors with whom you may have an account..

Crutchfield has contracted with Callminer.com to transcribe any recording which may be made of any calls you place to us to analyze the service levels and efficiency of these calls. Although we attempt to remove any personally identifiable information from these calls there is a slight possibility that some of this information may be included in the audio recording sent to Callminer.com.

Session replay tool: Our Website also makes use of session replay analytics tools provided by Tea Leaf and Fullstory to help us reconstruct the user experience on the site. These tools collect data on our behalf. We use them to troubleshoot issues with and improve user experience on our site. The tools provide insight into what works and what doesn’t work for users of the site, and it allows us to, for example, identify and repair technical errors such as broken links that impair the site’s functionality. We may also use the tools to authenticate users, enable site features, prevent fraud, and implement security measures. The tools use cookies and similar technologies to collect and analyze information related to user behavior on our site, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including location), operating system, page reloading, crash data, performance data, and other diagnostic data. The tools also collect name, email address, phone number, and physical address.

Law Enforcement and Protection of Users

We will release personally identifiable information to third parties and organizations when we believe it is appropriate for us to do so to comply with the law. We will also do so to cooperate with law enforcement investigations, comply with court orders or subpoenas, protect the legal rights of us and our users, or when we believe it is needed for fraud protection and/ or credit risk reduction.

Business Transfer

Crutchfield has been in business independently for years, and our intent is to continue in this manner. However, in the unlikely event that Crutchfield is sold, has substantially all of its assets acquired or merges or becomes affiliated with any other individual or entity any customer information owned or under the control of Crutchfield may be one of the transferred assets.

Your Privacy Rights

  • Request to Opt-out: Crutchfield does not sell your Personal Information to third parties in exchange for money. However, we do share it for the marketing purposes we’ve described above. You have the right to direct us not to share it for purposes of cross-context behavioral marketing, and the right to opt out of the processing of personal data for purposes of targeted advertising. You may click Your privacy rights or Do Not Sell or Share My Personal Information here or in the footer to exercise your right to opt-out. If exercised, the decision to opt-out will be valid for 12 months, at which time we may request that you authorize the sale of personal information again.

    Crutchfield does not collect sensitive personal information or sensitive data, as such is defined in The Connecticut Act Concerning Personal Data Privacy and Online Monitoring, The Utah Consumer Privacy Act, Colorado Privacy Act, Virginia Consumer Data Protection Act, and the California Privacy Rights Act.

  • Request to Know: You have the right to know whether we are processing your Personal Information and request that we disclose a report of your Personal Information, including the categories and specific pieces of personal information we have about you, the categories of sources from which the personal information has been obtained, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information. Any such data will be provided in a format easily understandable to the average consumer, and to the extent technically feasible, in a structured, commonly used, machine-readable format. For additional information and to request your report, you may click Your privacy rights here or in the footer or you may call us toll-free at 1-800-653-0982.

  • Request to Delete: You have the right to request that we delete your Personal Information. Once we receive and verify your request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. For additional information and to request deletion of your Personal Information, you may click Your privacy rights here or in the footer or you may call us toll-free at 1-800-653-0982.

  • Request to Correct: You have the right to request that we correct, rectify and/or update any of your Personal Information that is incorrect, incomplete or out of date. For additional information and to request that we correct, rectify and/or update your Personal Information, you may email us at Privacy@Crutchfield.com or you may call us toll-free at 1-800-653-0982.

Only you or a person whom you authorize to act on your behalf may make a verifiable consumer request related to your personal information. So as to ensure your privacy, we reserve the right to deny a request from an authorized agent who does not submit proof that they have been authorized to act on your behalf. If you wish to authorize another to act on your behalf, please be advised that Crutchfield may require that you provide the authorized agent with signed written permission to submit a request and verify your own identity and confirm your permission directly with us, unless the authorized agent has a power of attorney. However, you may also make a verifiable consumer request on behalf of your minor child.

Our verification process works as follows:

When you contact us to exercise your rights to know, delete, or correct your personal information, we will verify your identity by having you provide information from your most recent order or (unless the subject of the request to correct is your name or address, in which case we will work with you to find another means of verifying your identity). We will then verify your request by asking you to confirm the action(s) to be taken by phone call or a response to an email. With a request to correct, we may require information from you to demonstrate that our data is incorrect. This information shall only be used and/or maintained by the business for the purpose of correcting your personal information and to comply with any record-keeping obligations we may have under the law.

You may make a verifiable consumer request up to two times within a 12-month period, without charge. Unfortunately, we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We try to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension time period (up to 90 days). If you have an account with us, we will deliver our response to the email associated with that account. If you do not have an account with us, we will deliver our response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt, unless we receive a specific request for information collected after January 1, 2022. The response we provide will also explain any reasons we cannot comply with a request, if applicable.

You have a right to appeal any denial of a consumer right. In order to appeal a denial of a deletion request you must:

  1. Reply to the email with the privacy decision, email us at Privacy@Crutchfield.com or call us at 1-800-653-0982 within 45 days of receiving the denial decision.
  2. Include the reason that your denied privacy request should be overturned.
  3. Allow Crutchfield up to 45 days to review your appeal and provide a decision.

Right to Equal Service: We will not discriminate against you for exercising your rights as a consumer under any applicable laws. Unless permitted by law, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. We may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your Personal Information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Additional Choice/Opt-Out:

In addition to submitting a personal data request, we support several options for limiting the amount and type of information you share on our Website:

  • You can choose to browse our Website without accepting cookies. Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our Website, but will not be able to take advantage of certain Website features. To change your cookie preferences, please click .
  • Global Privacy Control (GPC) settings are honored.
  • You may opt out of Adobe Analytics information collection by clicking here.
  • You may opt out of select third party action-based advertising by visiting the Network Advertising Initiative’s consumer opt out page located at www.networkadvertising.org/managing/opt_out.asp and the Digital Advertising Alliance's opt out page located at https://youradchoices.com/control.
  • You may opt out of Social Q&A powered by TurnTo by unsubscribing from all Crutchfield emails here or by calling 1-800-653-0982 toll-free.
  • You may opt out of email marketing communications by clicking here or by calling 1-800-653-0982 toll-free.

Security

Our Website protects the security of personal information you transmit to us by using Secure Sockets Layer (SSL) software, which encrypts the information you input during the transmission to us. We do not reveal your credit card number when we confirm your order. In order to protect against unauthorized access to your account you should sign off when you finish visiting our site.

Children's Online Policy

This Website is not intended for people under the age of eighteen (18) years. If you are under the age of eighteen (18) years, you may use this Website and purchase products and services through the use of this Website only with the involvement and under the supervision of a parent or legal guardian. We do not knowingly collect Personal Information from people under the age of eighteen (18) years. If you are under the age of eighteen (18) years, do not use or provide any information on this Website. If we learn we have collected or received Personal Information from a person under the age of eighteen (18) years without verification of parental consent, we will delete that information.

Notice of Collection

Categories of Personal Information Business Purpose Shared with Third Parties for Marketing Purposes? Retention Period
Name, address, phone number, and product serial number To fulfill the terms of service of a product you purchase (e.g. Sirius, OnStar, and AllState) No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Name, email address, phone number, physical address The tools use cookies and similar technologies to collect and analyze information related to user behavior on our site, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including location), operating system, page reloading, crash data, performance data, and other diagnostic data. To reconstruct user experience on the website in order to troubleshoot issues, identify and repair technical errors, prevent fraud, implement security measures, and improve user experience No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Date of the transaction, the product(s) purchased and the amount spent To track and credit your transaction for rebate purposes. We will share details of your transaction (which may include name, address, email address and items purchased) if you link to our Web Site from Alpine-usa.com. We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Name, mailing address, purchase category information, hashed email addresses, and browsing information To bring offers of interest Only hashed email addresses (an anonymized string of characters created from your email address). We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Name, social security number, address, birth date, social security number, and credit card number To request a credit report from third parties only if financing option is requested No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
IP address; login; password; computer and connection information such as your browser type and version; operating system and platform; purchase history; confirmation when you open e-mail that we send you; the URLs which lead you to and around our Website and other sites on the World Wide Web, including the date and time; the pages and or products you viewed or searched for. To personalize, improve, and enhance website services No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Name, email, zip code, items ordered To enable shoppers to ask questions of customers who bought the items they are considering No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Contact information To provide you with recall information about a product you have ordered No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Credit card and financial information, name, billing address, and the amount of your purchase To complete, verify and authorize the purchase No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Name, telephone number, email address and shipping information To deliver your purchase; to prevent fraudulent or security risks from placing an order No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.
Content of chat or customer service communications; email address or telephone number To assist in addressing customer inquiries and improve customer service No We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.

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