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Crutchfield Brand Guide

Logo

Our logo is a hand-drawn element. The custom designed letter shapes remind our customers of our history while maintaining a modern and friendly aesthetic.

Please avoid adding additional styles such as drop shadows, gradient overlays or embossing techniques.

Please only use the logo in black or white on solid background colors, such as below

black logo

This is where the long-form description will go on this element. This is where we describe the value prop.

white logo
white logo

Usage guidelines

  • The Crutchfield logo can only be used in black or white.
  • Avoid adding additional styles such as drop shadows, gradient overlays or embossing techniques.
  • Only place our logo on solid background colors or on photography that supplies proper contrast.
  • Please keep ample spacing around the logo at all times.
  • Maintain proper proportions when scaling the logo.
  • Prior to publication, all presentations must be sent for approval to: brand@crutchfield.com.

Logos for download

If you need any assistance or have questions about using our logo, please email brand@crutchfield.com.

The following download pack contains a variety of file types of our logo in both black and white.

Before downloading our logos please review these usage requirements.

Download Crutchfield logo pack

Avatars

This simple version is to only be used for social media avatars and favicon graphics.

avatar sample 1
avatar sample 2
avatar sample 3

Tagline

We've been here since 1974, and that conveys our institutional knowledge and authority. We'd also like to show our growth and modernity by including the categories we've mastered since then.

tagline

Media Inquiries

Questions about our logo, artwork, or other materials?
Contact brand@crutchfield.com

Press inquiries? Contact PR@crutchfield.com

Colors

Primary Palette

Skyline
#BE3F23
PANTONE: 7597 C
RBG: 209 65 36
CMYK: 0 85 100 4
Sand
#F2EBE7
PANTONE: 9285 C
RGB: 242 235 231
CMYK: 4 6 7 0
Slate
#777473
PANTONE: P 172-9 C
RBG: 119 116 115
CMYK: 60 54 48 6
Coal
#000000
PANTONE: P 172-9 C
RBG: 0 0 0
CMYK: 100 100 100 100

Typography

Gibson is a clean and modern sans-serif font

Lubalin-Graph is our vintage slab-serif font

Caveat evokes the friendly, human voice of our company