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Audio-Technica VM740ML Dual moving magnet phono cartridge with MicroLine® stylus

Item # 057VM740ML

This cartridge features an advanced MicroLine™ stylus in a lightweight, durable aluminum alloy housing.

This cartridge features an advanced MicroLine™ stylus in a lightweight, durable aluminum alloy housing.

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9 questions - 11 answers

Item # 057VM740ML

In stock

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About the Audio-Technica VM740ML

Eric A.

Stay in the groove

What makes one stylus better than another? The shape and mounting of the stylus — the tiny diamond that traces the grooves of the record — is where small changes make a big difference in sound quality. The Audio-Technica VM740ML phono cartridge features an advanced 2.2 x 0.12 mil MicroLine stylus in a durable aluminum alloy housing. It gets deep into the cut and reproduces the smallest details of the music. When you're talking about the warm, natural sound of great vinyl, that small difference can mean everything.

Product highlights:

  • dual moving magnet design for excellent stereo separation
  • center shield plate between left and right channels reduces crosstalk
  • durable, low-resonance die-cast aluminum alloy housing
  • 2.2 x 0.12 mil MicroLine stylus traces grooves extremely accurately
    • multilevel shape reduces wear on records
  • all-metal cantilever
  • frequency response 20-27,000 Hz
  • output voltage: 4.0 mV
  • stereo separation: 28 dB
  • channel balance: 1.0 dB
  • tracking force range: 1.8-2.2 grams
  • recommended tracking force: 2.0 grams
  • load impedance: 47k ohms
  • 3/4"W x 3/4"H x 1-1/8"D
  • cartridge weight: 8 grams
  • warranty: 1 year
  • MFR # AT-VM740ML

What's in the box:

  • Dual moving magnet stereo phono cartridge
  • 4 Lead wires
  • 2 Long screws
  • 2 Short screws
  • 2 Nuts
  • 2 Washers
  • Brush
  • Non-magnetic screwdriver
  • User Manual
  • Disposal Note

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5.0 out of 5 stars
22 reviews

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More details on the Audio-Technica VM740ML

Stacey B.

Features & specs

Type MM
Mounting Standard
Stylus shape MicroLine
Frequency response (Hz) 20-27k
Tracking grams 2.0
Stereo separation (dB) 28
Output voltage (mV) 4.0
Load Impedance (Ohms) 47,000
Load Capacitance (pF) 100-200

Product Research


Dual Moving Magnet Stereo Cartridge: The VM740ML MicroLine stylus cartridge is a premier 700 Series model in Audio-Technica's new VM cartridge line. Like all VM cartridges, the VM740ML is equipped with dual magnets that are positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. The cartridge's MicroLine stylus allows it to trace the record groove with incredible accuracy, resulting in nuanced audio reproduction that elliptical and conical styli simply can't match. The stylus's multilevel shape also wears better than other styli, while reducing the wear on your records.

  • VM dual magnet cartridge with with MicroLine stylus
  • Aluminum tapered cantilever
  • Paratoroidal coils improve generating efficiency
  • Center shield plate between the left and right channels reduces crosstalk
  • Die-cast aluminum alloy housing reduces vibration and adds a natural electrical shield

Note: This cartridge is designed to fit turntables that feature a standard 1/2" mount. It is not compatible with P-Mount style turntables.


  • Frequency Response: 20-27,000 Hz
  • Channel Separation: 28 dB (1 kHz)
  • Vertical Tracking Force: 1.8-2.2 g (2.0 g standard)
  • Stylus Construction: Nude square shank
  • Recommended Load Impedance: 47,000 ohms
  • Output: 4.0 mV (at 1 kHz, 5 cm/sec)
  • Channel Balance: 1.0 dB (1 kHz)
  • Stylus Shape: 2.2 x 0.12 mil MicroLine
  • Cantilever: Aluminum tapered pipe
  • Mount: 1/2"
  • Replacement Stylus: Part # VMN40ML
  • Coil Impedance: 2,700 ohms (1 kHz)
  • DC Resistance: 800 ohms
  • Load Capacitance: 100-200 pF
  • Coil Inductance: 460 mH (1 kHz)
  • Static Compliance: 40 x 10-6 cm/dyne
  • Dynamic Compliance: 10 x 10-6 cm/dyne (100 Hz)
  • Vertical Tracking Angle: 23°

Dimensions: 0.75" (w) x 0.75" (h) x 1.125" (d)

Weight: 8 g (0.3 oz)

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Customer Q&A

9 questions already asked

Will this work with the headshell that comes with the Audio-Technica LP-120XUSB?
paul  Dec 17, 2023
1 answer
Absolutely, Paul. You will have to mount this Audio-Technica VM740ML to your existing headshell using the included hardware and recalibrate your tone arm tracking force and anti-skate after install. If you would like a replacement headshell to make the job even easier, you can grab one with the AT-HS1 in the link below!
bo  Dec 17, 2023 (Staff)
Will this work like it should on a Toshiba SR-355?
steve  Oct 06, 2023
1 answer
Based on photographs of the Toshiba SR-355 found online, it appears that the turntable features a headshell that supports 1/2" mount cartridges such as the VM740ML. If the current headshell does not support 1/2", it may be possible to replace the headshell, though we do not have data to confirm this.
zachary  Oct 06, 2023 (Staff)
Will this work with a JVC LF 41 turntable?
theresa  May 05, 2023
1 answer
Greetings Theresa, and thank you for your question. Yes this AT VM740ML is compatible with the JVC LF41 original headshell.
hogan  May 05, 2023 (Staff)
Will this set up work on the Technics SL-230?
steve  Dec 08, 2022
1 answer
That is a great question, Steve. This amazing Audio-Technica VM740ML will mount to your standard Technics headshell, no problem. You can also go with the pre-mounted version in the link below and have an even easier upgrade for your turntable!
bo  Dec 08, 2022 (Staff)
Will this stylus/cart work with a Realistic LAB-400?
robert  Aug 03, 2022
1 answer
This Audio-Technica VM740ML would be an excellent choice for your vintage deck Rob, but it will not directly attach to the original Realistic headshell sadly. You'll need to also grab this Audio-Technica AT-HS1 universal headshell in the link below. This will ease the physical installation of the new cart, and it will allow you to direct connect to what I refer to as the "standard" style tone arm with the removeable headshell on your Realistic. You'll of course have to re-set your tracking weight. This premium cart will breath new life into your LAB-400!
bo  Aug 04, 2022 (Staff)
Are you able to sell this item pre-installed on a headshell--specifically, the Audio-Technica AT-HS10BK?
sb  Nov 10, 2021
1 answer
We do not offer this cartridge pre-installed onto a headshell.
jason  Nov 10, 2021 (Staff)
Where is this cartridge made?
anthony  Mar 13, 2020
1 answer
It is made in Japan.
casey  Mar 29, 2020 (Staff)
Does this come with the cartridge and stylus?
denis  Oct 15, 2019
3 answers
Yes, it comes with both.
mark  Oct 27, 2019
Yes it does
graham  Oct 22, 2019
gary  Oct 22, 2019
paul  Jan 12, 2019
1 answer
They do not offer a specific 78RPM stylus for these cartridges, no.
ryan  Jan 16, 2019 (Staff)

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